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thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

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thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

  1. 1. @NBCUAMPD
  2. 2. @NBCUAMPD
  3. 3. Content Delivery / Personalization
  4. 4. Immersive Experiences / Contextual Storytelling
  5. 5. @NBCUAMPD
  6. 6. Which group is BIGGER? Married Moms Single Moms Single Women (no kids) Married Women (no kids)
  7. 7. It might surprise you… Married Moms Single Moms Single Women (no kids) Married Women (no kids) MILLION 36.7MILLION 34.5MILLION 26.3 MILLION 12
  8. 8. Changing Perspectives
  9. 9. Creating Connections
  10. 10. @NBCUAMPD
  11. 11. Shared Assets
  12. 12. ‘Brand You’
  13. 13. Interactive Storytelling
  14. 14. @NBCUAMPD

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