Thibault Mathieu analyzes the changes that Starbucks is making moving forward to their business model to increase revenue.

1. By Thibault Mathieu

2. Starbucks for sometime has been known as the
largest coffeehouse company in the world.
Starbucks did not get to where they are today by
sitting back and just letting customers find them
and purchase a coffee. With that said, Starbucks
is always looking for ways to improve upon their
coffee market hold. What more can a coffeehouse
offer?

3. Starbucks announce they will be adding beer,
wine, and evening snacks to thousands of cafes,
widening lunch offerings, and rolling out mobile
ordering. These additions should help widen the
gap between Starbucks and the rest of the group.

4. Starbucks expects to double its US food revenue
to over $4 billion with the expansion of food
choices. With 11,900 cafes in the United States,
Starbucks is expect to bring beer and wine to
nearly 3,000 of those cafes. This maneuver
projects to bring in an additional $1 billion in
new sales.

5. Maybe most importantly about Starbucks shake up is the
addition of mobile ordering and payment system. Many
companies at the height of the technology boom are turning to
alternative methods of ordering food or merchandise. With
many security breaches and credit card hackers out there,
people are looking for alternate methods of payment. Some
companies have turned to Apple Pay, eWallet, and some
friends will transfer money through PayPal or Venmo.
Starbucks has tackled both these obstacles. It’s unclear how
Starbucks will adopt mobile ordering and its new payment
system but it should function very similar to the
aforementioned methods.

6. Starbucks serves approximately 70 million
customers worldwide across 21,000 shops. Such
changes will have a huge affect on their business
longterm. According to some, its projected that
during the fiscal year of 2019, Starbucks will
generate revenue in the neighborhood of $30
billion. An astonishing number to think of
considering during 2014′s fiscal year, Starbucks
produced revenue of $16 billion. Starbucks will
have a lot of work ahead of them to implement
such changes but it seems worth it in the long
run.