1. Blended Training – TWB’s Corporate
Training services for distributed workforces
Blended Learning is the combination of multiple
approaches to learning. This kind of learning can
be achieved through the use of 'blended' virtual and
physical resources. To put this more precisely, the
typical example of this would be a combination of
technology-based materials and face-to-face
sessions used together to deliver instruction.
Blended Learning is the kind of learning where an
instructor combines two methods of delivery of
instruction. However, this term most often applies
to the use of technology on instruction. In this case,
a good example of such learning would be to give a
well-structured introductory lesson in the
classroom, and then to provide follow-up materials
This page is intentionally left blank
online.
In researchers Heinze A and C Procter words, a
definition of Blended Learning is:

2. This page is intentionally left blank.

3. Introduction
The rapid growth of science and technology has The Current Scenario
affected all facets of human life. Even education or
learning approaches are not immune to the influence Blended learning today is fast becoming the most
of technology. This is evident in the emergence and preferred instruction delivery method both in corporate
increasing use of the Internet, bringing about a new and non-corporate worlds.
paradigm shift in learning approaches as well. A
confluence of traditional face-to-face learning, In today’s scenario with prevalence of high technology,
technology-based learning (CBT and WBT), and ever- blended learning often refers specifically to the
evolving educational theories has resulted in the provision or use of resources that combine e-learning
phenomenon called ‘Blended Learning’. (electronic) or m-learning (mobile) with all the other
educational resources. According to some, the key
What is blended learning? blended-learning arrangements could also involve e-
mentoring or e-tutoring. These arrangements tend to
Blended learning is not a new discovery in combine an e-learning component with some form of
pedagogical techniques. Rather, it is an innovative human intervention, although the involvement of an e-
way of approaching learning that combines the best in mentor or an e-tutor does not necessarily be in the
multiple methods: predominantly traditional classroom context of e-learning.
method and technology-based learning.
Blended learning is a combination of multiple Why blended learning?
approaches that complement each other, and promote
effective learning. This method of learning effectively Today, we live in a world controlled by technology.
blends traditional face-to-face classroom training There are slews of social networking sites, mobile
(physical resources), e-learning (virtual), and self- devices, instant messengers, online forums that help
paced learning methods so that the learner benefits busy working individuals socialize and network with
holistically. An example of such learning can be a others. Therefore, today, there is a virtual side to the
training session where a well-structured introductory social interaction. As a result, even the way people
lesson is presented in the classroom, and then follow- choose to learn has changed drastically. There are
up materials are provided online. various trends that necessitate the need for blended
approach to learning. Some of them can be
In researcher Heinze, A and C Procter’s words: summarized in the following way:
“Blended learning is learning that is facilitated by the  Preference for active, participatory, self-paced,
effective combination of different modes of delivery, experiential learning: Instructor-to-learner model
models of teaching and styles of learning, and founded has been replaced by active leaner-centered
on transparent communication amongst all parties training/learning approach. This offers more value
involved with a course.” in today’s sophisticated world, where the quality of
the employees determine the success of an
Some authors mention such form of learning as ‘hybrid organization.
learning’ (this seems to be more common in Northern  Increasing use of technology: Classrooms are no
American sources) or ‘mixed learning’. However, all longer the only place where learning takes place.
these concepts broadly refer to the integration (the  Lack of time: Learning can be non-sequential.
‘blending’) of e-learning tools and techniques.  Virtualized social interaction: Today, the way
people interact and network has adopted the forms
of instant messaging, forum discussions, SMS,
Web sites, blogging etc. These positive trends also
have influenced the way people learn and train,
which cannot be neglected.
The Writers Block www.twb.in 1 1

4. Blended learning vs other learning techniques
In order to understand what blended learning/training is and the benefits it offers, it is important to differentiate
between various kinds of learning, namely face-to-face learning and e-learning, and their disadvantages.
Face-to-face learning E-learning
Face-to-face learning refers to traditional instructor-led Today, as technology evolves and businesses expand,
training that takes place within a classroom. It involves employees often do not possess the required skills to
an active learning process that takes the form of keep up with the fast-paced development. This gap
classroom discussions/debates, making formal between the desired and actual skill sets can have an
presentations, delivering lectures. Motivating the adverse effect on the employee productivity,
learners to read and research on their own, write, performance, and business results. Continuous
discuss, or be engaged in solving problems are also learning programs, without separating learning events
part of this kind of active learning. Other forms of face- with work activities seems to be the key to bridge this
to-face learning can include visual-based instruction. gap successfully.
Today, there is a shift from one-way knowledge E-learning refers to a method of transferring
transmission to student-centered learning, which knowledge supported by multimedia content and
focuses on encouraging students to assume such delivering it synchronously and/or asynchronously over
higher-order thinking tasks as analysis, synthesis, and an electronic network. It is not considered to be a
evaluation. The usage of such techniques in the replacement for an instructor-led or classroom training,
classroom has a powerful impact upon students' but acts as a supplement to reinforce crucial
learning. Another way of face-to-face learning is using knowledge. Thus, it helps in overcoming physical and
the cooperative learning techniques. This method logistic limitations of traditional training methodologies.
proves to be useful in case of more complex projects,
where many trainers are working on a project that E-learning is the unifying term to describe the fields of
demands learners to work in groups of three or more. online learning, Web-based training, and technology-
The term ‘cooperative learning’ also suggests learners delivered instruction/CBT.
coming together and working in groups, contributing to
the collective learning activity.
Though the face-to-face learning approach has many Computer-based Training (CBT) and
visible advantages such as social interaction, verbal Web-based Training (WBT)
and non-verbal communication, permanency of
content, group activities, etc., in today’s technologically
Computer-based Training (CBT) is an instructional
sophisticated world, it is not the only effective method
mode whereby the learners gain knowledge by using
of learning.
computer. Through computer-aided interactive
techniques, learners can complete special training
Disadvantages: programs related to their occupation. CBT services are
especially effective for training people to use computer
 Dependency on spoken words/verbal applications. With the help of CBT, users can also
communication study for formal qualifications, accreditations, and
 Absence of one-on-one attention/instruction continued professional development. Advantages of
 Inability to cater to individual learning styles of CBT are: available anywhere any time, one-time
students expenditure for learning, convenient method to train
new staff.
 Inability to retain the attention span of learners
 Time-bound learning sessions
Web-based training (WBT) is also a kind of training
 High cost of training that is similar to CBT, but it is delivered over the
 Need for physical presence of students and Internet/intranet.
scheduled classes
Development cost, requirement for self-motivation and
discipline, absence of human instructor to answer
questions, generic training materials are the most
common disadvantages of CBT and WBT.
The Writers Block www.twb.in 2

5. Blended learning vs other learning techniques
Though, traditionally, e-learning solutions have been more popular among the IT/telecom and banking sectors, many
pharmaceutical companies are presently adopting similar packages, especially for sales representative training,
assessment, and performance support.
Observing the current situation, on an average, an Indian pharmaceutical company has hundreds, sometimes,
thousands of on-field sales representatives. In such a case, managing classroom training for a large number of
learners is not feasible. Moreover, 60-70 percent of the training budget would be depleted in managing logistics for a
large number spread over as large a geographical area as India, rendering it a very expensive exercise.
In comparison, the limitation of classroom training is that it is time-bound and can be conducted only at a designated
time. This implies that a learner is required to wait for the scheduling of the class. The waiting period could affect the
productivity adversely.
As a result, e-training is becoming increasingly popular in the present situation and has been replacing the demand
for the traditional classroom training. E-learning is often considered to be a source of repetitive training that offers
quick and on-time delivery of training for the learners. It ensures consistency, lowers the training logistics and
administration overheads, and is readily available anytime, anywhere.
Benefits of Virtual Learning
For Corporates For Employees
The following are the benefits of Virtual Learning for The following are the benefits of Virtual Learning for
corporate customers: employees:
 Involves a fraction of the cost of traditional training  Access to interactive, self-paced, multimedia training,
methods anytime, and anywhere - at work, home or while
 Provides ‘anytime anywhere training’ and traveling
performance support to a geographically dispersed  Access to multimedia enabled Web-based
work force performance support system
 Offers interactive, self-paced courses on various  Self-paced training and performance support to
topics access the required topics at any given time
 Helps in creating a custom catalogue that specifically  Choice to play entire chapters, or utilize the search
meets the needs of employees function to answer a specific question
 Charges only for training content  Buttons to pause, rewind and fast forward through
 Enables easy planning, budgeting, and paying for topics
training expenditures  Engaging and robust Web-based self-paced classes
 Eliminates hardware investment, development time,  Learning while performing, resulting in increased
and additional staff requirements productivity
 Reduces the need and the cost of classroom training  Pre- and post-assessment exams for most of the
 Allows users to learn faster, as well as, increase courses
comprehension and retention rates by up to 100  Immediate feedback to all users with the topics they
percent as opposed to standard training methods need additional training on
 Enables employees to learn as they perform, rather  Less than 10 percent of the cost of the best
than removing them from the work place instructor-led training options
 Offers pre- and post-assessment exams for each
course
 Provides detailed reports with insight into individual Despite the benefits listed above, e-learning has many
progress and test scores disadvantages, rendering it ineffective to a certain
extent.
 Offers managers a centralized resource for
distributing and tracking their employees' skills
development  Need for ready access to a computer and Internet
connection
 Increases employees' productivity
 Need for computer literacy/knowledge of learning
 Offers quick implementation and easy roll-out
technologies
 Lack of instructor-student interaction
 Unavailability of the instructor when needed
 Reduced/lack of social and cultural interaction
The Writers Block www.twb.in 3 3

6. Blended Learning
Though e-learning has many benefits, it can never completely substitute the traditional way of learning, say most
experts. What is seen as one of the biggest shortcomings of e-learning is that one misses the personal link/contact
that one would otherwise share with a mentor. It is here that blended learning comes into the picture. E-learning,
when blended appropriately with classroom training, can be a powerful holistic mode of instruction delivery. All the
technologies used in e-learning can be used in blended learning as well, making a unique comprehensive approach
to learning.
Technologies used in blended learning Blended Learning: A means of enhancing
business growth
Web-Technologies
Blended learning is increasingly being accepted by the
 Online Interaction Means: E-mail, Web sites, corporate world to catalyze business and
blogs, wikis, e-portfolios, instant messaging (IM), organizational growth, which is highly dependent on
short message service (SMS), discussion boards, the quality of human capital deployed. Industries and
web 2.0 communities and podcasts organizations are using the blended approach to
 Web resources: Search engines like Google, enhance the learning and development experience
Online courseware, electronic databases, digital aimed at improving revenue, reducing costs and
libraries, and online publications enhancing quality of human capital. Blended learning
addresses the needs of most corporate learning and
Installed Technologies development programs, allowing pace and space for
 Multimedia Presentation software/hardware such various delivery methods required by different sets of
as videocassette recorder, DVD player learners. With a perfect amalgamation of media and
 Interaction Technologies: Videoconferencing, Web delivery as per the requirements within a particular
cameras, and application-sharing suites program, enhanced results can be achieved.
Mobile Technologies/ Classroom Peripherals It is often observed that learning experiences are
 Laptops, cell phones, PDAs, Tablet PCs, iPods, categorized into steps in a blended learning model and
digital cameras, Wi-Fi finders, USB drives, and the learner’s progression from one step to another
GPS systems keeps on building upon the previous learning
experiences. Thus, a ladder is formed, which learners
 Classroom response system, collaborative
climb rung after rung and blossom into a tree of
software, computer aided assessment, educational
collaboration from the sapling of education.
animation, games, screencasts, simulations, virtual
classrooms
As a result, many organizations have graduated from
the basic information exchange level to the level of
expertise – keeping in line with the scheduled time
Blended learning is seen as a comprehensive method frames and fixed costs with the help of blended
to impart learning through information, interaction, and learning techniques.
collaboration elements. This can be best achieved
through the use of the technologies mentioned above
plus well-designed classroom training. It not only
reduces the cost by reducing all non-productive Elements of Blended Learning
activities such as commuting and employing
instructors, but also creates reusable content, and
accommodates individual learning styles, and There are various models of blended learning, each
promotes self-paced learning. However, the classroom comprising the following elements (mentioned below)
sessions prove to be helpful in developing in varied proportions depending upon the
interpersonal skills through face-to-face organization’s requirements. Blended learning can be
communication. classified into:
 Learning through information
To summarize, blended learning is a method naturally
available for distance learning and flexible learning,  Learning through interaction
but can also be used in conjunction with face-to-face  Learning through collaboration
teaching.  Learning through classroom experiences
The Writers Block www.twb.in 4

7. Blended Learning
Dimensions of Blended Learning Benefits of Blended Learning
 Classroom and online learning: Blended learning Blended learning is highly effective for large
powerfully combines both instructor-led classroom organizations with people performing similar tasks in
training and online training (the Internet and different locations and facilities. It enables people to
intranet), thereby blurring the disadvantages that spend classroom, simulator, and On-the-Job Training
exist in both instruction delivery modes. (OJT) time on advanced tasks. It also allows training
 Self-paced and collaborative learning: Blended people in core qualifications and skills used by all
learning creates room for both solitary learning and members performing similar jobs, and then receive
collaborative learning, thus allowing the learners to location or task-specific training for unique tasks at any
accommodate their own style of learning at their defined location. This learning method appears to be a
own pace, without compromising social interaction natural strategy to address language problems both at
aspects. local and global levels.
 Structured and unstructured: It effectively
combines both structured training (well-designed To sum up, the biggest business benefits of blended
course plans) and unstructured factors like learning are:
discussions, hallway conversations, emails etc.
 Ready-made content and custom content:  Scale: One can roll out a new initiative or program
Blended learning consists of regular well-defined to global audiences and reach a large number of
readymade content as well as custom made people than ever possible before.
content. Blended learning encourages students to  Speed: If training needs to be delivered to staff
research and create their own learning materials, within a short period, a large number of staff
under the guidance of an instructor. members can be reached simultaneously.
 Learn, practice, and perform: Blended learning  Throughput: If a training problem is bottlenecked,
mixes learning, practice, and performance, the vital the block can be eliminated and training throughput
aspects of learning, to help learners integrate can be improved by orders of magnitude.
practice into the learning process and assess the
 Complexity: Many training challenges are just too
learning through performance metrics. Blended
complex for a single web-based course or
learning does not replace traditional method of
PowerPoint based webinars. If the material is
learning. Rather, it complements traditional learning
complex and an organization’s business need
by providing the learner with opportunities to
demands that people internalize and change their
explore and practice.
behavior, using multiple media will get much higher
In short, complementarities between multiple learning completion and results.
techniques, autonomous learning style of learners,  Cost: By thinking about every problem as a
efficient access to wide range of resources, and ‘blending’ challenge, one can select the lowest cost
effective interaction are four critical dimensions of media that solves the problem.
blended learning.

The Writers Block www.twb.in 5 5

8. TWB’s Blended Learning Approach
TWB enjoys the status of a pioneer in putting blended Our blended learning approach provides appropriate
learning into effective use and training corporate solutions for the ubiquitous problems of speed, scale
employees/individuals with great success. TWB’s and impact linked with most e-learning models. In
blended learning approach considers the key factors conclusion, TWB’s use of well-designed blended
and issues in delivering instruction. learning programs as a method to fulfill an
organization’s learning needs has been a great
Effective combination of learning methods: success.
Figuring out how blended learning can be more
effective is very important. At times, this can be a great
challenge as well. Though the concept of blended “The concept of Blended Learning has arrived and
learning sounds very simple (face-to-face learning + e- is here to stay. However, if it is to add value to our
learning), failure to gauge the complexity in designing understanding of effective training and learning, the
the training (with a well-balanced combination of both) term needs to be considered in a broader context. It
can cause failure. In this area, TWB’s expertise cannot is not simply about delivery and technology. If the
be neglected. term ‘blended learning’ is to have longevity in our
trainer vocabulary, we must extend its use beyond
technology. It must be as much about varying
Learning gaps: According to some, classroom learning methodology as it is about training
training is ineffective because instructors, more often, delivery. We must understand more about what
need to deliver training to mainly two categories of motivates learners, what support they need and how
learners at the same time: well-informed and least- these supportive interventions can take place in
informed. If the students in classroom training are on practice. Only with this understanding can we get
the same level as far as the baseline knowledge is the ‘blend’ right.”
concerned, the training becomes effective and
productive. TWB’s blended learning approach gives a Martyn Sloman, in his book ‘The Changing
provision to cater to students, whose baseline World of the Trainer’
knowledge is not at par with the rest, through means
such as online, instant messaging, e-mails etc.,
thereby helping them raise their knowledge level.
Individual learning styles: With the availability of the Benefits
new package of tools, TWB’s instructors and students
are able to blend more elements into both classroom
and self-paced exercises, thereby effectively catering By utilizing TWB’s training programs characterized by
to individual learning styles. TWB reaches out to the blended learning approach, an organization can
learners with a more diverse set of learning options, draw the following benefits:
which help them raise the level of their knowledge and
skills.  Reduced costs
 Business continuity
Follow-up: Another important factor to be considered
 Effective holistic learning through classroom cum e-
in blended learning is the follow-up. In most cases, this
learning methods
is the most neglected aspects of learning, especially in
adult learning. The objective of the follow-up is to  Extended training covering all distributed workforce
determine the retention level of the knowledge and at various locations
skills taught. TWB has devised its own unique means  Increased productivity because of the quality
to ensure that follow-up is practiced to help learners learning
retain their acquired knowledge.
TWB’s training department follows up with students by
sending out exercises through emails after the
classroom training is over. To date, this is known as
one of the best ways to ensure learning and retention.
We blend various components including courses,
content portions, IM pings, blogs feedback, and many
other things, to provide maximum benefits to learners.
The Writers Block www.twb.in 6 6

9. Case Studies
Case Study 1: A Large Leading Software Company
A large software company takes the decision to move their technical documentation effort from the US to India. The
team in India had the option of hiring and creating a new team or forming a new team from the existing employees.
The Writers Block (TWB) is engaged with this software company to search for members with the right talent within
the company, who could then be inducted into the technical documentation sector by way of evaluation tests. A
technical support team of 20 members, identified as having the base skills, is created. The team was provided with
continuous training in best practices by TWB.
As a result, this team starts taking over from the US team in 2 months. Ultimately the team doubles the size within
next 3 months.
Case Study 2: A Multinational Multi-Brand Company
The internal market analytics team of a multinational company is engaged in serving its subsidiaries. Such research
and analysis is typically for the middle management staff members who determine the key market factors, create
decisions points, and put forward these as reports to senior management. However, the multinational wants to
change this scenario and wants this internal team to serve the company at a global level. This change means that
the local middle management 'cushion' is not present anywhere before the analysis is presented to the customer.
TWB provides the exact solution and helps the multinational company formulate a training program for the research
team. This step ensures that the research team is able to present its results as research reports to its customers
worldwide in a useful way.
This training, based on blended learning approach, is created for teams of 20-25 members for over 300 employees
spread all over India. The key objective of this well-defined blended learning approach through TWB intervention is
to ensure that the existing work is not disrupted. With a long term personalized intervention, there is a surety that
each member gets personalized attention.
Case Study 3: A Large KPO Provider
The said company is one of the largest KPO providers in India and continues to be aggressively engaged in
providing KPO services like Analytics. The BPO part of the business also involves serving some customers for the
KPO services. The company wants to make use of the available manpower, provided they are found suitable and
wants to move them into analytics. The objective is that the analytics team should be able to carry out the analysis
required and present the output to the customers as research reports with clear decision points.
Under the solution provided, team members are evaluated by the KPO provider team for research, analysis and
domain skills, and by TWB for communication capability. The employees who are suitable are promoted to the
analytics team. TWB, together with the KPO provider, devises a month’s training program for this team. TWB, using
a blended learning approach, conducts a four-day essential classroom training and a four-weeks TWB Online
training that runs parallel to the training by the KPO. This is followed by another three days of classroom training.
TWB helps the KPO provider create a suitable transformation with the most effective intervention for its team. The
team starts taking on responsibilities within a month. Such blended training solution is being laid out for over 500
employees across four locations.
The Writers Block www.twb.in 7

10. TWB Services
TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows
our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from
Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors –
including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups.
TWB's expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace,
Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.
TWB’s services include:
Technical Marketing Technical Product Documentation Quality
Solutions Documentation Management
 Datasheets
 Administrator’s Guide
 Datasheets  Copy Editing and Proof Reading
 API Document
 Cheat sheets  Managing Writing
 Configuration Guide
 Solution Briefs/Solution Brochures  Editing Services
 Functional Specifications Document
 Presentations – Products/Corporate  Layout and Design
Profile  Installation Manual
 Creating SLAs
 Brochures and marketing collateral  Interface Document
 Web content  Interactive Electronic Technical Manual
(IETM)
Business Documentation
 Audio and video scripts
 Maintenance Manual  Business Proposals
 Press releases
 Online Help  Legal Disclaimers
 Direct mail
 Operation Manual  Policy Manuals
 Newsletter design copy
 Product Demo  Style Guide Design
 Sales catalogues
 Product Specifications Document  Template Design
 Sales sheets
 Product Overview Document
 Quick Reference Guide
Business Communication Content Management
 Release Notes
 Short Reports  Requirement Analysis Document
 Single Sourcing
 Proposals  SDK Document
 File Version Control
 Case Studies  Troubleshooting Manual
 Document Naming Conventions
 Lab Reports  User Manual
 Consistent Document Formatting
 Memos  Open Source Documentation
 Data Transformation
 Progress/Interim Reports  Programmers Guides
 Writing for Electronic Media  Functional Specifications Document
 Use Cases Web site Development
Illustrations  Online Help /Context Sensitive Help
 Web 2.0 development
 Troubleshooting Guides
 Graphic Designing  Web content

 Info graphics  Web applications
Qualitative Analytics for
 2D & 3D animation
Decision Support Translation and Localization
 Line drawings and illustrations
Services
 Economic Business Research
Process Documentation  Industry Analysis  Software Translation Services
 Workflows  Market Opportunity Analysis  Document Translation Services
 Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing
 ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing
 CMM Documentation  Reporting Solutions
 Assessment of Unmet Market Needs Records Management
Deployment and Support  Status and Potential of Technologies
 Document Management Solutions
 Benchmarking of Strategies Vs
Competition  Record Management Storage and
 Installation and Configuration Guides
Retrieval
 Operations Manual  Forecasting
 Sales Force Effectiveness
 Market Assessments
 Competitive Intelligence
 Opinion Leadership
 Emerging Markets - evaluation and
research
The Writers Block www.twb.in 8 8

11. TWB Software Tools Expertise
Our technical proficiency in software and authoring tools includes:
Unstructured Content XML Structured Editors Multimedia /Authoring
Development
 Epic  Adobe Flash®
 Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®
 Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®
 Adobe InDesign®  Adobe Captivate®
 QuarkXPress® Macromedia Captivate
 Adobe PageMaker® Graphics/Animations
 Multimedia /Authoring /
Illustrations  Adobe Flash® Supporting tools
 Adobe Photoshop®
 Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®
 Adobe Illustrator CS3  Adobe Flex®
 CorelDRAW Online Help  Adobe AIR®
 Microsoft-Expression Graphic  Adobe Dreamweaver®
Designer  Adobe Acrobat®
 Xara Xtreme (Windows & Linux)  JavaHelp
 Microsoft Silverlight®
 CuteDraw  Adobe RoboHelp 7.0
 Adobe Authorware®
 Publisher3D(for animation)  HelpScribble
 Adobe Director®
 Sketsa SVG Editor (for vector  WebWorks Publisher
 Adobe Captivate®
graphics)  PowerCHM
 Trivantis Lectora®
 Techsmith Camtasia  Doc-To-Help
 ASP.NET
 Arbortext IsoDraw (technical  WinCHM
 JSP
illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)
 JAVA
 Fast-Help
 MadCap Flare Standards
Graphics/Animation  Help-Server
 NVU Help
 SCORM 1.2 / 2004
 Adobe Flash®  AICC
XML
 Adobe Photoshop®  W3C
 Adobe Illustrator®  Section 508
 Adobe Fireworks®  XMetal®  QTI XML
 Microsoft Silverlight®  Microsoft Word 2003®,
 Microsoft Word 2007®
Databases Development and Publishing
tools
CMS/ LMS
 Microsoft Access  XSLT/XSL
 Microsoft SQL Server  EDD
 Sharepoint®
 Moodle
Flowcharting  Joomla,
 WordPress
 Microsoft Visio  Media Wiki
 iGrafx  CMS Builder
 EDraw  Author-it (formerly AuthorIT)
 RFFlow  Alfresco
 Flowbreeze
 Smart Draw
The Writers Block www.twb.in 9 9

12. Industries Served
TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include:
 Banking, Insurance and Financial Services  ITES/ KPO/ BPO
 Consulting and Business Services  Pharmaceuticals and Biotechnology
 Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries
 Education and Learning  Steel, Ship Building, Construction and Aviation
 IT, ITES  Telecom and Digital Communications
TWB has been the preferred technical documentation outsourcing company for:
The TWB Building US Office:
No: 4062, 19th Main Road, TWB
HAL 2nd Stage, 11701 Norwegian Wood Drive
Bangalore – 560008 Austin, TX 78758
India.
Landmark: Behind Carlton Towers
Telephone: Telephone:
+91.80.40741400 / +91.80.41256367 +1.512.586.8357
Corporate Enquiries: corp@twb.in
The Writers Block www.twb.in 10
10