2. AUTOMOBILE INDUSTRY
• Automotive industry, all those companies and activities
involved in the manufacture of motor vehicles, including most
components, such as engines and bodies, but excluding tires,
batteries, and fuel. The industry’s principal products are
passenger automobiles and light trucks, including pickups,
vans, and sport utility vehicles. Commercial vehicles (i.e.,
delivery trucks and large transport trucks, often called semis),
though important to the industry, are secondary. The design of
modern automotive vehicles is discussed in the articles
automobile, truck, bus, and motorcycle
3. TWO-WHEELER INDUSTRY
• The India two wheeler market reached a volume of 15.2 Million Units in 2021. Looking forward,
IMARC Group expects the market to reach 42.2 Million Units by 2027, exhibiting a CAGR of
18.6% during 2022-2027
• In India, two wheelers primarily include motorcycles, mopeds, scooters and electric two
wheelers.
• The market, however, faces some challenges as well. Increasing work from home practice,
which does not require people to commute to work may negatively impact demand over the
next few years.
• Some of the key factors driving the demand of two wheelers in India include its ease of
manoeuvring through congested roads, lower carbon emissions, higher fuel efficiency, and
providing an economical mode of transportation in comparison to three or four wheeled
vehicles
4. • Break-up vehicle types :- Motorcycle, Scooter ,Moped, Electric
Two Wheeler
• Break-up engine capacity:- <100cc, 100-125cc ,126-180cc
,181-250cc ,251-500cc ,501-800cc ,801-1600cc ,>1600cc.
• Break-up by region:- North Indian, east India ,west and central
India , South Indian
5. ROYAL ENFIELD
• Royal Enfield is an Indian multinational motorcycle manufacturing
company headquartered in Chennai, Tamil Nadu, India. The company
is the oldest global motorcycle brand in continuous production,[3]
and operates manufacturing plants in Chennai in India. The first
Royal Enfield motorcycle was built in 1901 by the Enfield Cycle
Company of England, which was responsible for the design and
original production of the Royal Enfield Bullet, the longest-lived
motorcycle design in history.[4] Licensed from Royal Enfield by the
indigenous Indian Madras Motors, the company is now a subsidiary
of Eicher Motors Limited, an Indian automaker.
8. FACILITIES AVAILABLE
• The company’s two state-of-the-art production facilities are
located at Oragadam and Vallam Vadagal, near Chennai, India.
Royal Enfield recently invested in two world-class technical
centers, in Bruntingthorpe, UK, and Chennai, India, and in 2020
opened its first assembly unit outside India, in Buenos Aires,
Argentina
9. UPSTREAM AND DOWNSTREAM IN SCM
• Upstream is the supply network of company suppliers and their own suppliers.
Anything coming into your company from raw materials to finished products and
used in whatever you deliver to your customers is in the upstream part of your
supply chain.
•
• A contrario any thing you are delivering to your customers and flowing perhaps
to their own customers is part of your downstream network.
•
• Suppose you live in a city through which a river flows. Any material in this river
which enters the city comes from upstream. Any material leaving the city in and
on the river is going downstream
13. TRANSPORTATION AND LOGISTICS
• Transportation focuses on the movement of goods from one place to
another, while logistics is a broad term and includes freight
management(goods transported in bulk by truck, train, ship, or
aircraft), that is, logistics deals with the integration of storage,
handling, sorting, packing, and transportation of goods.
• Logistics in the automotive industry include inbound transportation
management of raw materials and components, garage
transportation management of the production process, and vehicle
and spare parts transportation management, including distribution
processing delivery, object purchasing, loading and unloading,
storage
14. PARTNERING
• Royal Enfield partners with TCX to launch protective riding
lifestyle shoes
• Royal Enfield announce partnership with Helmets in India
• Royal Enfield, Knox announce collaboration: New riding jackets
launched at prices starting Rs 4,950
• The Levi’s® x Royal Enfield collaboration has gotten off to a
roaring start in India. What was the genesis of this
collaboration?
16. TECHNOLOGIES IN SCM
• Rapid industrialization and advanced technological changes
have put Indian economy on fast growth. But such
developments pose, unprecedented challenges to human
society in term of climatic and environmental degradation.
Therefore the people and governments have come forward to
dealt with environmental threats and also to explore many
opportunities so as to address the environmental issues and
also to create a sustainable environmental future for all
17.
18. LEARNING OUTCOMES
• Develop a sound understanding of the important role of supply
chain management in today’s business environment
• Familiar with current supply chain management trends
Understand and apply the current supply chain theories,
practices and concepts utilizing case problems and problem-
based learning situations
