How Event Planners Can REALLY Use Social Media to Succeed
I'm not a professional event planner...more like an accidental event planner. I started Social Media FTW with a couple of friends and ran it for a few years, and followed up with The Agents of Change Digital Marketing Conference, which is now in planning for its fourth year. Through those events and other smaller events I've put on or been brought in as a consultant, I've discovered how to inject social media into all aspects of an event...before the event starts to drum up interest and registrations, during an event to reach beyond the confines of the auditorium, and after, build anticipation for next year. In this presentation, using Agents of Change as an example, I showed the event planners how to leverage social media to get speakers, sponsors and seats (the audience.) If you have any questions, or are looking for help in putting on your own event, reach out to me at http://www.takeflyte.com/contact Rich Brooks
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How Event Planners Can REALLY Use Social Media to Succeed
- 1. flyte school How Event Planners Can REALLY Use Social Media to Succeed Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks
- 3. TODAY’S GOALS Before During After
- 4. DIGITAL MARKETING ACTION PLAN Attraction Retention Conversion Measurement http://www.flickr.com/photos/myklroventine/
- 6. ASSETS Website Email List Social Profiles EventBrite
- 12. EMAIL
- 13. FACEBOOK
- 14. FACEBOOK EVENTS
- 15. FACEBOOK ADS
- 16. USING THE POWER EDITOR
- 17. TWITTER
- 19. TWITTER LISTS
- 20. TWITTER ADS
- 21. TWITTER ADS
- 22. LINKEDIN
- 23. LINKEDIN SEARCH
- 24. INSTAGRAM
- 25. PINTEREST
- 26. YOUTUBE
- 27. BLOG
- 28. PODCAST
- 29. RETARGETING
- 30. DURING
- 32. LIVE TWEETING
- 33. LIVE BLOGGING
- 34. EVENT SCREENS
- 35. PHOTO BOOTH
- 36. VIDEO
- 37. AFTER
- 38. STORIFY
- 40. SLIDESHARE
- 41. BLOG RECAP
- 42. TAKEAWAYS Build momentum with social Sell tickets with email & ads Curate & package UGC
- 43. THANK YOU @therichbrooks Rich Brooks flyte new media takeflyte.com @therichbrooks
Editor's Notes
- Talk about AOC and other events
- In setting up eventbrite, I created the page, I embedded the widgets on my site, and I set up a redirect after the sale was made to bring them back to a thank you page. On that page, I used a click to tweet button
- Start with months, holidays, financial events, etc.
- EventBrite Invites AOC flyte club The Marketing Agents
- Event page
- Email to power editor Lookalike audiences
- This is your tent pole, your hub. Be as verbose and complete as necessary. More info, more connections, more biz.
- Promoted it every week Stripped the audio out and used it in podcast
- h