2. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
FLOW
Today
Concepts of Personal Branding
Ingredients of Personal Branding
Online actions for Personal Branding
Measurement of Personal Branding
3. Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
OUR CONTACT WITH OUTSIDE WORLD
•What we do
•How we look
•What we say
•How we say
4. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
WHO
are
YOU?
Outstanding
Standing out
7. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
1937 Think and Grow Rich by Napoleon Hill.
1981 Positioning: The Battle for Your Mind, by Al Ries and Jack Trout.
Popularized by Tom Peters.
Other names:
Impression management
Online identity management
Reputation capital
Reputation management
8. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. - Tom Peters in Fast Company
10. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Marketing
and
Branding
Personal
and
Professional
Development
+ =
11. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
BRAND A promise kept over time
12. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
BRAND
A promise
kept over time
14. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Personal Branding… Is for anyone who wants to do business online or offline! Figure out what makes you unique and advertise it to the world!
20. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Personal
21. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Personal
Build
yourself
Authenticity
Be before you do
Behaviour
Stay right
Credibility
Do what you say
22. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Personal
Receive feedback
23. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Personal
Articulate needs
Position your VALUE
Avoid self promotion
Seek ‘mindshare’
24. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Personal
Nurture network
Grow beyond
card exchange
Me. Me. Me.
25. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Personal
Deliver and monitor
26. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Personal
Invigorate learning and packaging
27. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Personal
Nourish presence in social media and web
28. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Personal
Give
more
29. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Strengthen Your Personal
Online
30. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Strengthen Your Personal
Online
Be active
31. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Strengthen Your Personal
Online
Recognize, endorse and
recommend others
32. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Strengthen Your Personal
Online
Avoid cynicism, criticism and dirty messages
33. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Strengthen Your Personal
Online
Note progress of people; compliment
34. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Strengthen Your Personal
Online
Develop content
35. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Strengthen Your Personal
Online
Involve and engage in groups
36. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Strengthen Your Personal
Online
No overbearing messages – religious, political, communal…
37. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G
N
I
D
N
A
R
B
Strengthen Your Personal
Online
Give respect to section 66A, IT Act.
38. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.
Strengthening Personal Brand
B
R
A
N
D
Measuring my Impact
39. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.
Strengthening Personal Brand
B
R
A
N
D
Business possibilities, repeats, longevity, recall…
40. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.
Strengthening Personal Brand
B
R
A
N
D
Respect, Affection, Reputation, Awe!
41. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.
Strengthening Personal Brand
B
R
A
N
D
Ambassadors of Goodwill and referrals + engagement
42. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.
Strengthening Personal Brand
B
R
A
N
D
Number of views, likes, endorsements, invites, shares, retweets…
43. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd.
Strengthening Personal Brand
B
R
A
N
D
Die-hard friends from business associates and acquaintances
44. Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Be Yourself.
All others
have been taken.
rajiv@rajivkhurana.com
9810211256