1. Troy Lambert
Online Marketing / Digital Media Production
Summary
Highly motivated department/campaign lead with 10 years experience in online marketing and
content development for the web. Has managed numerous high-value online productions for
national and global brands from inception to completion under tight deadlines and even tighter
budgets. A spirited team leader who likes to believe that anything is possible. Adapts well to
changing landscapes. Possesses a thorough understanding of online marketing campaign and
content development process through Discovery, Architecture, Creative, Production, Testing and
Launch. Has a voracious imagination and a singular wit. Loves music.
Objective
Senior-level Manager or Director position with a company that produces compelling creative
content for the online audience. The ideal company will have a strong team-oriented creative
culture in a casual work environment.
Experience
DISNEY INTERACTIVE STUDIOS MANAGER, ONLINE MARKETING
BUENA VISTA GAMES ONLINE PRODUCER
July 2006 –Present
www.disneyinteractivestudios.com
Leads the company online strategy and manages online marketing team responsible for
executing advertising campaigns and web site launches to promote video games for The Walt
Disney Company. Managed staff to develop robust online advertising campaigns (banners, rich
media), marketing and community web site launches, sweepstakes promotions, promotional
content for Disney.com, front-end design and development, cross-platform integration (video
game => web), reporting/analytics, CRM and community management, corporate content and
viral/social media. Liaises with external partners to secure promotional opportunities and resource
projects. Agency evaluation and selection. Sets forth strategic and tactical online plans.
Accountable and reports directly to executives. Coordinates with cross-functional teams (Brand
Mgmt, Retail Sales, PR, Legal, Production, Finance, Customer Support) for campaign planning.
Leads the creative and production process for online content and solicits approvals from multiple
stakeholders. Understands the sensitive nature of online and video game content for children and
is familiar with guidelines from governing parties such as COPPA, CARU, FCC Host-Selling,
ESRB rating board as well as Disney corporate and First Party requirements (Nintendo, Sony,
Microsoft).
Sample Campaigns / Franchises:
Pirates of the Caribbean Hannah Montana Disney Fairies: Tinker Bell
G-Force Jonas Chicken Little
Spectrobes The Cheetah Girls Club Penguin
Toy Story High School Musical Little Einsteins
The Chronicles of Narnia Wizards of Waverly Place Little Mermaid
Turok (Touchstone) Disney Sing It Disney Princess
Split/Second & Pure Phineas and Ferb Power Rangers
2. DIRECT PARTNERS, INC. INTERACTIVE PRODUCER
FEB 2006 - JUN 2006
http://www.directpartners.com/
Successfully managed the development of online campaigns and interactive projects for HP-
Peregrine, PeoplePC, and non-profit Howard Jarvis Taxpayers Association. Managed creative
and production processes, documented project specifications, site architecture, wireframes,
production schedules, user guide for CMS administrators. Tracked billable hours and marketing
spends. CRM/Email marketing, Google PPC SEM campaigns, production of landing pages and
microsites. Produced a redesigned www.hjta.org using Drupal open source CMS. Flash based
Direct Marketing CD-ROM development for PeoplePC marketing campaign.
APOLLO INTERACTIVE, INC. DIRECTOR OF PRODUCTION
DEC 2000 - OCT 2005 PRODUCER / DESIGNER
www.apollointeractive.com
Ran the Production Department and the creative and production phases of project development.
Reported directly to company President, CEO, CCO, CTO. Worked closely with the other
Directors to implement production according to conceptual and functional requirements.
Screened and Hired creative talent for the company. Managed Art Directors, Producers,
Designers, Programmers and Quality Assurance. Balanced budgets and resources and
developed/refined Internal Process. Drafted company Statements of Work, Information
Architecture and Project Plans (Schedules, Functional Specifications, Site Maps, and
Wireframes). Responsible for all Online Media advertising development and the production of b2b
and b2c websites for widely recognized Brands/Industries.
Sample Campaigns/Productions:
Memorex Anchor Blue The WB / Kids WB
Curves International Canyon Beachwear Fox Searchlight
Pala Casino Resort Wolfgang Puck Carole King
Mandalay Resort Group Jack in the Box / JBX Roland Instruments
Mandalay Bay Johnny Rockets Easton Sports
Luxor Las Vegas Tommy’ Original Cleveland Golf
RA The Night Club California Pizza Kitchen NCAA
Excalibur Las Vegas Marie Callenders American Heart Association
Circus Circus Las Vegas Contessa Foods University of Phoenix
Circus Circus Reno Fazoli’ Wellpoint
Monte Carlo Casino Home123 Unicare
Motor City Casino Pardee Homes Blue Cross / Blue Shield
Silver Legacy Casino Ryland Homes Avery Products
Grand Victoria Casino Reliant Energy Bank of the West
Gold Strike, Mississippi All Student Loans Eye Care Centers of America
Edgewater Casino Microtherapeutics VISX
Colorado Belle Bii Armstrong Gardens
Accuride GAM products Christermon
LG Infocomm Director’ Guild of America CigarCyclopedia
3. Awards
The Walt Disney Company
2008 –Silver SpEARit Award –Troy Lambert
2007 –Spot Bonus - “or Going Above and Beyond”–Troy Lambert
Apollo Interactive
2005 –WEBAWARD: Best Restaurant Integrated Ad Campaign –“in Jack’ $tuff”
2005 –WEBAWARD: Standard of Excellence –Apollo Interactive Website
2005 –WEBAWARD: Standard of Excellence –Monte Carlo Casino Website
2004 –WEBAWARD: Outstanding Website –Contessa Foods Website
2004 –WEBAWARD: Outstanding Website –Pardee Homes Website
2003 –WEBAWARD: Best Retail Animated Banner Campaign –“ating Cheap with Jack”
2003 –WEBAWARD: Standard of Excellence –Pardee Homes Website
2003 –WEBAWARD: Standard of Excellence –Luxor Las Vegas Website
2003 –WEBAWARD: Best Travel Website –Excalibur Las Vegas Website
2002 –WEBAWARD: Standard of Excellence –Pardee Homes Website
2002 –WEBAWARD: Standard of Excellence –Gold Strike, MS Website
2002 –WEBAWARD: Standard of Excellence –Easton Baseball Website
2002 –WEBAWARD: Outstanding Website –Memorex Website
2002 –WEBAWARD: Outstanding Website –Luxor Las Vegas Website
2002 –WEBAWARD: Outstanding Website –Circus Circus Las Vegas Website
2001 –WEBAWARD: Outstanding Website –Pardee Homes Website
2001 –WEBAWARD: Standard of Excellence –Luxor Las Vegas Website
Interests
Music, Art, Science, Movies, Video Games, Connected Media, MMORPGs, Graphic Design, Audio
Production/Recording, Video Production/Editing, Animation, Cartoons, Poetry, Hyperbole, Comic Books,
Sci-Fi, Horror, Fairies, Pirates, Penguins, User Generated Content and the Social Media Revolution
Keywords
online marketing, interactive, entertainment, video games, global brands
strategy, advertising, websites, promotions, communities, social networks
creative, production, graphic design, animation, coding, music
html, xhtml, css, xml, php, actionscript, photoshop, flash
powerpoint, visio, ms project, excel, word
TROY LAMBERT - 1619 1/2 HILLHURST AVE - LOS ANGELES - CA –90027
(323) 327-5459 - email: tee-dogg@pacbell.net
