2. This Presentation includes:
Introduction
Literature Review
Research Methodology
Research Analysis and Findings
Conclusion & Recommendation
2
3. Introduction
Research Topic
Research Objectives
Scope of Project
Significance of the Study
3
1. Analyse users’ perceptions in terms of aesthetics
and usability aspects which will affect online
purchasing behaviour.
2. Finding most important criterions
3. Undertaking an evaluation on
http://www.eurocheapo.com/
4. Making recommendation for Eurocheapo website
“Users' perception towards usability and
aesthetics design of travel websites”
http://www.eurocheapo.com/
4. Literature Review
Usability & Aesthetic design of website
The Relation between Usability and Aesthetic
Evaluation of Usability & Aesthetic design
4
5. Research Methodology
Research Methods and Framework
Data Generation Methods
Data Analysis
5
1. Qualitative Research
2. Quantitative Research
1. Questionnaires (open & close)
2. Observations
3. Documents
1. Coding the data
2. Grouping the codes into
categorized or themes
3. Looking for concepts
4. Comparing categories
Using statistical tests1. Quantitative data analysis
2. Qualitative data analysis
6. Research Analysis and Findings
Quantitative Data Analysis
Qualitative Data Analysis 6
7. Carrying out evaluation on http://www.eurocheapo.com/ as a
travel website by participants.
The most important criterions for usability and
aesthetics design
Usability Aesthetic
easy to use attractiveness
navigation beauty
process flow
first website impression
(homepage)
trustworthiness or reliability
Conclusion and Recommendation
Findings
7
Research objective
1
Research objective
2
Research objective
3
Research objective
Objective 4: Recommendation for Eurocheapo website
Objective 2Objective 1
8. Conclusion and Recommendation
Conclusion
Recommendations for Future Works`
8
1. first stage (aesthetic)
2. second stage (usability)
other categories of e-commerce websites
such as fashion and online banking.