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The Problem is 
Not the Problem 
Harry Max, VP Product & Design! 
Jim Meyer, VP Product & Development! 
! 
Rackspace Hosting
#sxrackspace 
There’s no sense in being precise 
when you don’t even know 
what you’re talking about. 
John von Neumann
#sxrackspace 
I’m a problem solver.
#sxrackspace 
You’re a problem solver.
#sxrackspace 
It’s what we do.
http://www.anonymousartofrevolution.com/2012/10/the-problem-is-not-problem-problem-is.html
#sxrackspace 
Let’s unpack that.
“The problem is …” is problematic. 
#sxrackspace
We go looking for problems. 
#sxrackspace
Sometimes we make the problem. 
#sxrackspace
Most of the time, we don’t realize 
what the problem really is. 
#sxrackspace
Repairing vs. Creating Value 
#sxrackspace
Repairing vs. Creating Value 
#sxrackspace
The Problem is Not the Problem 
#sxrackspace 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic
The Problem is Not the Problem 
#sxrackspace 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
By definition, problems can be solved 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Dilemmas require you to choose 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Issues may need to be addressed 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Predicaments are problems that! 
can’t be solved, by definition 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Quagmires are predicaments that! 
get worse as you try to solve them! 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Difficulty to solve 
Scope of impact 
Potential disasters are scary 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Extinction level events, if they ! 
come to pass, end it all. 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Difficulty to solve 
Scope of impact 
Solve 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Solve Manage 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Solve Manage Mind 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Solve Manage Mind Plan 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
So, where should you focus? 
#sxrackspace
The Problem is Not the Problem 
#sxrackspace 
Solve Manage Mind Plan 
START 
HERE 
Less effort, ! 
more impact 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma
The Problem is Not the Problem 
#sxrackspace 
Solve Manage Mind Plan 
Difficulty to solve 
Scope of impact 
Trivial Brutal 
Small Epic 
Issue 
Problem 
Predicament 
Quagmire 
Potential! 
Disaster 
ELE 
Dilemma 
WORK 
ABOVE THE LINE 
Things down here are lower impact
#sxrackspace 
There’s no sense in being precise 
when you don’t even know 
what you’re talking about. 
John von Neumann
#sxrackspace 
The problem is not the problem.

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The Problem is Not the Problem

  • 1. The Problem is Not the Problem Harry Max, VP Product & Design! Jim Meyer, VP Product & Development! ! Rackspace Hosting
  • 2. #sxrackspace There’s no sense in being precise when you don’t even know what you’re talking about. John von Neumann
  • 3. #sxrackspace I’m a problem solver.
  • 4. #sxrackspace You’re a problem solver.
  • 8. “The problem is …” is problematic. #sxrackspace
  • 9. We go looking for problems. #sxrackspace
  • 10. Sometimes we make the problem. #sxrackspace
  • 11. Most of the time, we don’t realize what the problem really is. #sxrackspace
  • 12. Repairing vs. Creating Value #sxrackspace
  • 13. Repairing vs. Creating Value #sxrackspace
  • 14. The Problem is Not the Problem #sxrackspace Difficulty to solve Scope of impact Trivial Brutal Small Epic
  • 15. The Problem is Not the Problem #sxrackspace Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 16. The Problem is Not the Problem #sxrackspace By definition, problems can be solved Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 17. The Problem is Not the Problem #sxrackspace Dilemmas require you to choose Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 18. The Problem is Not the Problem #sxrackspace Issues may need to be addressed Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 19. The Problem is Not the Problem #sxrackspace Predicaments are problems that! can’t be solved, by definition Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 20. The Problem is Not the Problem #sxrackspace Quagmires are predicaments that! get worse as you try to solve them! Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 21. The Problem is Not the Problem #sxrackspace Difficulty to solve Scope of impact Potential disasters are scary Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 22. The Problem is Not the Problem #sxrackspace Extinction level events, if they ! come to pass, end it all. Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 23. The Problem is Not the Problem #sxrackspace Difficulty to solve Scope of impact Solve Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 24. The Problem is Not the Problem #sxrackspace Solve Manage Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 25. The Problem is Not the Problem #sxrackspace Solve Manage Mind Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 26. The Problem is Not the Problem #sxrackspace Solve Manage Mind Plan Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 27. So, where should you focus? #sxrackspace
  • 28. The Problem is Not the Problem #sxrackspace Solve Manage Mind Plan START HERE Less effort, ! more impact Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma
  • 29. The Problem is Not the Problem #sxrackspace Solve Manage Mind Plan Difficulty to solve Scope of impact Trivial Brutal Small Epic Issue Problem Predicament Quagmire Potential! Disaster ELE Dilemma WORK ABOVE THE LINE Things down here are lower impact
  • 30. #sxrackspace There’s no sense in being precise when you don’t even know what you’re talking about. John von Neumann
  • 31. #sxrackspace The problem is not the problem.