2. SEOs do more than just reach out to the market. If
you’re asking what can SEOs do that marketers
can’t, here’s the answer:

3. SEOs take advantage of the company’s
strengths and the opportunities presented by
the weaknesses of the competition. They know
the strategies of those who won and lost in SEO
and keep track of the user behavior, the
competitors, and ranking signals to improve
traffic.

4. Find the trending relevant keywords, what the
market needs, what you should cater to first, and
how your success should be measured. SEOs can
do all these things and get results.

5. SEOs can make landing pages that would turn
searchers into buyers.

6. Many consulting firms have SEOs on their staff to
figure out what caused the drop or stagnation in
traffic. It could be a change in the market’s
behavior, penalties, seasonality, or technical
mistakes, among others.

7. SEOs can take care of removing results that you
don’t want to see in your search engine results to
look after your reputation online.

8. SEOs can review websites inside out to identify
rooms for improvement. It could be the slow page
load speed, incorrect XML sitemaps, duplicate
content, and more.