This document summarizes a presentation by FERTILAND, a marketing consultant for the agribusiness sector in Bulgaria and the Balkan region. FERTILAND represents leading producers and traders in the fertilizer industry. Their vision is to be among customers' most preferred partners through delivering quality products and services to farmers and distributors. The presentation outlines FERTILAND's portfolio of granular and water-soluble fertilizers, strategic goals of developing local logistics and increasing sales, and their team of experts led by Managing Director Daniela Vasileva.

1. NOTICE: Proprietary and Confidential
This material is proprietary to FERTILAND. It contains trade secrets and confidential
information, which is solely the property of FERTILAND. This material is exclusively for the
Client’s internal use. It should not be used, copied, disclosed, transmitted, in whole or in part,
without the express consent of FERTILAND.
© FERTILAND. All rights reserved.
Presented by
Daniela Dimitrova

2. Mission & Vision
2
FERTILAND represents leading producers and multinational trade companies, active in the
agribusiness sector. We operate as marketing consultants, insuring solid basis for execution
of tactics and demand creation.
Our vision is to be among customer’s most preferred partners – in Bulgaria and the Balkan
region
Our mission is to be the solution provider in the agribusiness by delivering qualitative
products and services to farmers and distributors

3. 3
Mrs. Daniela Vasileva
Managing Director
Agronomist, Economist
General Agronomy, Foreign Trade
Previous experience:
Alfa Sport
Haygrove( UK)
Mr. Trifon Vasilev
Consultant
Agronomist, Economist
General Agronomy, Foreign Trade
E/MBA, COTRUGLI Business School
Previous experience:
Monsanto
Interallis Chemicals( formerly Neochimiki)
Haygrove( UK)
HRD
Founders

4. 4
Consultancy
We collaborate with innovative farms and trade companies in whole Europe, linking best practices to the
Bulgarian farms and helping them to integrate innovations. We do also organize educational trips to Key
Account farms in Europe and apply mediation in involving experts for agro-seminars and individual
consultancy.
Fertiland’s key partners in Europe

5. 5
Our foreign sources in the fertilizers business
CH
SLO
Current projects
Upcoming projects 2015-2020
We collaborate with the largest producers and trade companies in the fertilizers sector. Our core aim is to provide solutions to both
– suppliers and customers. We are in position, as well, to take over on strategic partnerships of developing brands in a long run.

6. 6
Our main advantages are:
Good knowledge on the agro-sector and its characteristics
Massive database with over 30 000 registered farms in Bulgaria, 2000 of which are
recognized as grain producers
Effective demand creation process under financial support from our
suppliers/distributors. Push & Pull strategy
Responding to all customers needs related the plant nutrition
Selecting the best quality products and raw materials
Production on demand – fast response on inquiries and rapid deliveries
Wide field of operation – from 24mt trucks to containers and vessels of certain
products
Competitive advantages

7. Fertilizers
Nitrogen based
CAN
Urea
AS
Phosphate
based
MAP
DAP
TSP
NP/NPK
Various grades
Blends
Various grades
of NP, PK &
NPK
Potash based
MOP
SOP
SOP+MgO+S
Our portfolio / Granular fertilizers

8. High quality – high yield!
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THE HIGH QUALITY OF OUR GRANULAR FERTILIZERS IS BASED ON:
Guaranteed specifications and unchanged formulas of fertilizers
Homogeneous granules with excellent density
Nitrogen in ammonium and nitrate forms. Ammonium form is dominant in the formulations,
remaining available to the plant for a longer period.
High solubility of phosphorus in water - more than 90%!
Potassium from K + S Kali (Germany) and other quality sources.

9. Portfolio / Water-soluble fertilizers
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Potassium nitrate
13,7-0-46
Calcium nitrate
15,5-0-0+26,5CaO
Potassium sulphate
SOP 0-0-50
Magnesium sulphate
Mg 16%
MKP 0-52-34
MAP 12-61-0
Magnesium nitrate
11-0-0+16MgO

10. 100% water-soluble NPKs
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Compound water-soluble fertilizers with macro-and micronutrients for fertigation and foliar treatment –
for all crops. We do also promote liquid fertilizers, chelates, trace elements and others.
6 - 15 - 35 + 2MgO + ME
10 - 52 - 10 + TE
12 - 36 - 12 + TE
12 - 48 - 8 + TE
13 - 4 - 36 + 1.5Zn EDTA
+ ME
13 - 40 - 13 + ME
14 - 4 - 40 + ME
15 - 3 - 26 + 5MgO + TE
20 - 20 - 20 + TE
30 - 10 - 10 + TE
15 - 30 - 15 + TE
20 - 5 - 30 + 3MgO + TE
22 - 11 - 22 + 2MgO + TE
16 - 16 - 32 + TE
19 - 6 - 6 + 3MgO + TE
20 - 19 -19 + 1MgO+ TE

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Our core goal is to set strategic and long term partnership with key producer/s and/or supplier/s in
the fertilizers sector
Long-term planning will necessarily include the development of local logistic facilities, which will
allow us to penetrate the market deeper
Increase focus on demand creation and farmers needs in the fertilizers area
Emphasize the spot-sales business in main regions in Bulgaria
Increase sales and market share (depending on the market trend)
Fertiland’s goals

12. 12
E-mail: office@fertiland.bg
Mob.: +359 889 102648
www.facebook.com/Agriconsulting.Balkans
www.fertiland.bg
You can rely on us!