BN Foods Presentation to WFM Produce Staff, October 2 2012


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Presentation by Stewart Miller to WFM Produce Staff, October 2 2012, London

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BN Foods Presentation to WFM Produce Staff, October 2 2012

  1. 1. Presentation Document for Whole Foods Market
  2. 2. ContentsOverview of Tio & Bare NecessitiesCurrent Market/Category TrendsBN RangeBN Aspirations/Opportunities with Whole Foods MarketBN Promotion
  3. 3. Our Farms Mid Coul FarmWilliam Rose, our Group Director, is a fifth generation farmerour farms in Scotland account for over 80% of our total producewe also have formal, long term supply relationships with farms in England, Italy & Spainwe were one of the first Scottish farms to enter organic production on a commercial basiswe are now the United Kingdom s biggest grower of organic carrotsMid Coul Farm near Inverness in north Scotland is 3,000 acres in size (100 years young!)
  4. 4. Tio LtdTio Ltd was established in 1998 as the sales & marketing arm for the farmsstate-of-the-art factory in Forres clean, grade, process & pack 100% organic produceBRC accredited A grade factory site & Soil Association accreditedsupply a number & diversity of clients retailers, wholesalers, foodservice & agentscustomers include Tesco nationally, National Health Service .... and many othersaccredited in top 2% of supply base in unannounced site audits, two years running 2011/12
  5. 5. Bare Necessitiesfirst branded organic root vegetable range in the UKfirst organic brand to offer and guarantee 100% pesticide residue freebrand developed with consumer and trade buyer inputcore range includes organic carrots in various formats for 12 months of the year, andparsnip/swede lines in season (October to April)brand listed in Whole Foods Market, Ocado, Tesco Express and TescoNPD for 2012 onwards to extend the BN range into additional produce lines first rangeextension was cucumbers
  6. 6. Key Facts & Trendsthe UK organic food market began to stabilise in the latter part of 2011. Themarket is expected to increase in value by 11.8% between 2012 and 2016,reaching £1.86b. (Organic Food & Drink Market Assessment, 2012, KeyNote)annual carrot (organic & conventional) total sales in the UK is currently£290m or 700,000 tonnes - about 100 carrots per person. (British CarrotGrowers Association, 2012)organic carrots account for 8% of the total carrot market and 13% of retailsales. (Kantar Worldpanel, Feb12)
  7. 7. Our Bare Necessities Retail Range
  8. 8. Products & Growing Locations Time of Year Growing Location ORGANIC CARROTSLate Aug - Early Dec Scottish Open Ground Inverness/Moray/AberdeenshireMid Dec - Early May Scottish Strawed Inverness/Moray/AberdeenshireMid May - Early Jun Italian/Spanish ImportsMid Jun - Early Aug UK Open Ground Norfolk/Suffolk ORGANIC PARSNIPS & SWEDE Oct - Apr Scottish Open Ground Inverness/Moray/Aberdeenshire
  9. 9. BN New Products cucumbers what next? a significantly extended range of vegetables by early 2013, followed by salad & fruit
  10. 10. Aspirations/OpportunitiesTo increase our business with Whole Foods Market, by: continuing to provide quality organic produce, coupled with good service levels increasing the Bare Necessities (BN) range and the volume increase the lines listed from 2013 onwards, via Tio s new procurement strategy (e.g. own label) continued collaboration on joint promotion opportunities (e.g. new store openings, holiday promotions, social media, etc)
  11. 11. Marketing Support We provide effective brand support From a giant bear on the streets and in stores, journalist engagement, printed media, a social media strategy and retailer-specific promotions we believe in our brand and to that end we give it a voice Rel All our marketing decisions are based on customer atio Ma nshi insight and market awareness, not hunches rke ting p a ted Medi Prin lD igita
  12. 12. Further InformationContact:Stewart MillerBrand & Business Development ManagerTio (This is organics) LtdGreshop Industrial Estate, Forres, Moray, IV36 2GU, Scotland, United KingdomTel: 01309 696 040Mob: 07774 926 245Email: & www.bnfoodsblog.comFacebook: