Assignment 5c

1. Plant
Illumina1on
Tricia
Good
FA102a,
Research
and
Brand
Development

2. Plant
Illumina1on
Tricia
Good
Assignment
One,
Research
“Grow
your
own
glowing
plant”
hFp://www.kurzweilai.net/grow-­‐your-­‐own-­‐glowing-­‐plant

3. Plant
Illumina1on
Tricia
Good
Assignment
One,
Research
Made
u1lizing
synthe1c
biology
technology.
hFp://www.glowingplant.com/

4. Plant
Illumina1on
Tricia
Good
Assignment
One,
Research
“The
plant
is
about
as
harmless
as
a
modded
living
thing
can
be.”
hFp://www.kurzweilai.net/grow-­‐your-­‐own-­‐glowing-­‐plant

5. Plant
Illumina1on
Tricia
Good
Assignment
One,
Research
Bioluminescent
trees
could
replace
street
lights.
hFp://www.dogonews.com/2014/4/19/dutch-­‐designer-­‐aspires-­‐to-­‐replace-­‐street-­‐lights-­‐with-­‐glow-­‐
in-­‐the-­‐dark-­‐trees

6. Plant
Illumina1on
Tricia
Good
Assignment
One,
Descrip1on
of
Future
Product
Energy
Efficient
Illumina1on

7. Plant
Illumina1on
Tricia
Good
Assignment
Two,
Naming
Process
Selected
Words:
Glowing,
Bioscience,
Synthe1c,
Remarkable
Generated
name
possibili1es:
BioGlo
(created
by
combining
glowing
and
bioscience)
Synth
(created
by
tweaking
synthe1c)
Selected
name:
BioGlo
Jus1fica1on:
The
name
sounds
interes1ng.
It
is
descrip1ve
of
the
product
without
saying
exactly
what
it
is.
It
is
simple
and
easy
for
people
to
remember.

8. Plant
Illumina1on
Tricia
Good
Assignment
Two,
Brand
Character
Diagram
Character/Persona
Cool
Unique
Intelligent
Trendy
Purpose
Illumina1ng
Energy
efficient
Decora1ve
Environmentally
friendly
Language
Prac1cal
Whimsical
Stylish
Glowing
Tone
Scien1fic
Futuris1c
Prac1cal
Fun
BioGlo

9. Plant
Illumina1on
Tricia
Good
Assignment
Three,
Logotype
Research,
Word
from
Diagram
“Scien1fic”

10. Plant
Illumina1on
Tricia
Good
Assignment
Three,
Logotype
Research
hFp://
www.gtresearchnews.gatech.edu/gtri-­‐
present-­‐future/
hFp://www.brandtech.com/
hFp://newswire.uark.edu/ar1cles/
19788/sustainability-­‐consor1um-­‐
ranked-­‐by-­‐scien1fic-­‐american-­‐as-­‐a-­‐
world-­‐changer

11. Plant
Illumina1on
Tricia
Good
Assignment
Three,
Finished
Logotype

12. Plant
Illumina1on
Tricia
Good
Assignment
Four,
Social
Media
Branding,
Research
Walmart:
hFps://www.facebook.com/
walmart/info
LiFle
Bites:
hFps://www.facebook.com/
LiFleBitesSnacks/info?tab=page_info
Charming
Charlie:
hFps://
www.facebook.com/CharmingCharlie/
info

13. Plant
Illumina1on
Tricia
Good
Assignment
Four,
Social
Media
Branding,
Crea1ng
Community
-­‐Tex1ng
friends
and
family
-­‐Messaging
people
on
Skype
-­‐Asking
them
to
tell
there
friends
-­‐People
pos1ng
about
it
on
their
own
Facebook
-­‐Word
of
mouth

14. Plant
Illumina1on
Tricia
Good
Assignment
Four,
Social
Media
Branding,
Facebook
Pages

15. Plant
Illumina1on
Tricia
Good
Assignment
Four,
Social
Media
Branding,
Facebook
Pages

16. Plant
Illumina1on
Tricia
Good
Assignment
Four,
Social
Media
Branding,
Facebook
Pages

17. Plant
Illumina1on
Tricia
Good
Assignment
Five,
Webpage
Layout
Research
for
Wireframes
hFp://
www.efficientgreenpower.com/

18. Plant
Illumina1on
Tricia
Good
Assignment
Five,
Webpage
Layout
Research
for
Wireframes
hFp://
educa1on.na1onalgeographic.com/
educa1on/encyclopedia/
bioluminescence/?ar_a=1

19. Plant
Illumina1on
Tricia
Good
Assignment
Five,
Wireframe

20. Plant
Illumina1on
Tricia
Good
Assignment
Five,
Tagline
Research
M’m!
M’m!
Good!
hFp://www.campbellsoup.com/Home
Quality
is
our
recipe
hFps://www.wendys.com/
I’m
lovin’
it
hFp://www.mcdonalds.com/us/en/home.html
Made
from
the
best
stuff
on
Earth
hFp://www.snapple.com/products
Could’ve
had
a
V8
hFp://www.v8juice.com/

21. Plant
Illumina1on
Tricia
Good
Assignment
Five,
Homepage
Visual
Design
in
a
Browser
hFp://
urbangardensnyc.files.wordpress.co
m/2013/05/glowing-­‐plants.jpeg
hFp://invis.io/9T1TX2HXK

22. Plant
Illumina1on
Tricia
Good
Assignment
Five,
Lower
Level
Visual
Design
in
a
Browser
hFps://projects.invisionapp.com/share/9T1TX2HXK#/
screens/52140897?maintainScrollPosi1on=false

23. Plant
Illumina1on
Tricia
Good
Assignment
Five,
Linked
Prototype
URL
hFps://projects.invisionapp.com/
share/9T1TX2HXK#/screens