"ALL YOUR DATA ARE BELONG TO US" OR HOW THE INTERNET GIANTS MAY HAVE A CARD UP THEIR SLEEVE
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This document discusses how internet companies collect vast amounts of personal data on their users. It outlines the types of data collected, such as search queries, email contents, social connections, locations, and interests. It then discusses how these companies could potentially use this knowledge for profit purposes, such as targeted advertising, stock prediction, trend analysis, and monitoring product lifecycles. The document concludes by questioning whether these companies will be able to resist the temptation to use personal data for commercial gain, as they collect increasing amounts of private information.
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"ALL YOUR DATA ARE BELONG TO US" OR HOW THE INTERNET GIANTS MAY HAVE A CARD UP THEIR SLEEVE
- 1. “All your data are belong to us” or how the Internet giants may have a card up their sleeve. Luis MartinGarcia Universidad Politécnica de Madrid luis.mgarcia@alumnos.upm.es
- 3. Introduction • The “information age”.
- 4. Introduction • The “information age”.
- 5. Introduction • The “information age”.
- 6. Introduction • The “information age”.
- 7. Introduction • The “information age”.
- 8. Introduction • Traditional businesses go on-line.
- 9. Introduction • But do Internet-born businesses extend their presence off-line? Nombre
- 10. The Internet Giants Nombre
- 11. The Internet Giants Nombre
- 12. What do they know? Nombre
- 13. What do they know? What does know? Nombre
- 14. What do they know? What does know? Web Index Nombre
- 15. What do they know? What does know? Web Query Index Logs Nombre
- 16. What do they know? What does know? Web Query Result Index Logs clicks Nombre
- 17. What do they know? What does know? Web Query Result E-mail & Index Logs clicks chat logs Nombre
- 18. What do they know? What does know? Web Query Result E-mail & Geo- Index Logs clicks chat logs Location Nombre
- 19. What do they know? What does know? Nombre
- 20. What do they know? What does know? Personal Details Nombre
- 21. What do they know? What does know? Personal Details Wall Messages Nombre
- 22. What do they know? What does know? Personal Details Wall Messages Status Updates Nombre
- 23. What do they know? What does know? Personal Details Wall Messages Status Updates "Liked" items Nombre
- 24. What do they know? What does know? Personal Details Wall Messages Status Updates "Liked" items Connections Nombre
- 25. What do they know? What does know? Personal Details Wall Messages Status Updates "Liked" items Connections Location Nombre
- 26. What they may not know... Nombre ?
- 27. Using Knowledge for profit Nombre
- 28. Using Knowledge for profit • Target Market Determination Nombre
- 29. Using Knowledge for profit • Stock Prediction Nombre
- 30. Using Knowledge for profit • Trend Spotting Nombre
- 31. Using Knowledge for profit • Hype and Product Life Cycle Analysis Nombre
- 32. Using Knowledge for profit • Hype and Product Life Cycle Analysis Nombre
- 33. Using Knowledge for profit • Corporate or Industrial Espionage Nombre
- 35. Conclusions • “Don't be evil” Nombre
- 36. Conclusions • “Don't be evil” • “Do what you do best, outsource the rest” [Richard Branson] Nombre
- 37. Questions? Thank you for your attention. Nombre