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About Us  |  Technology  |  Opportunities & Potential  |  Products  |   Distributor Guidelines & Requirements  |  Principal Support  |  Incentives  |
Introduction AridTec is proud to offer a competitive and aggressive distributor program for its AirQua Air Water Maker solutions This overview document is intended to identify our goals, expectations and policies in working with distributors We do not enter into distributor relationships casually We want to form long-term, mutually beneficial partnerships
About Us
About Us AridTec Pte Ltd Background Founded in Nov 2007 Product Inventor – Mr Vincent Oh (Director) is involved with Air to Water Technologies since 2004 Backed by Australian Stock Exchange listed Refresh Group Ltd Based in Singapore, a renowned International Water Hub Focus Continuous Research and Design in cutting edge environmentally friendly water technologies: Air to Water Technology (AirQua) Ultra-filtration Hollow Fibre Membrane (Purez UF) Principal and Manufacturer of Air to Water Makers/Harvesters Project R&D Collaboration with National University of Singapore (NUS) Mechanical Engineering Department
Vision AridTec aims to provide customers and distributors with sustainable water solutions for the future via innovation.  AridTec is committed to delivering the best solution for each individual customer. Through a thorough understanding of the customers need, "real solutions" can be effectively delivered. Brand AirQua International is the marketing subsidiary of AridTec to market and distribute the revolutionary AirQua atmospheric water solutions. AridTec technology and AirQua branding is marketed via the following platforms: Google Adwords Social Media Platforms like Facebook and Twitter Publications Trade Shows and Exhibitions (Singapore International Water Week, Global Security Asia, Green Festival, Maldives Hotel and Trade Exhibition)
Key Milestones of AridTec Future: Launch Prototype:  AirQua Aveo AirQua Budget Series AirQua Coke Slayer
Technology
Technology Key Patented Unique Technology: ,[object Object]
 Patented technology “Vapour Enhancer” “supercharges” the air to induce faster coalescence/ condensation of water molecules, translating into  enhanced efficiency over competing products which  no competitor can replicate ,[object Object],[object Object]
 Dedicated and passionate R&D and technical team capable of experimental new prototypes with the ability to resolve technical problems
 In short, distributors can rely on AridTec to provide continual product and technology development, focusing their own resources on selling.Technology
New upcoming prototypes: ,[object Object],	Vending machine styled machine capable of 	producing 150 ~ 250 litres per day suitable 	for high traffic centres ,[object Object],	Increased storage tanks allow for greater 	dispensing capacity 	Increased stability in water production 	Easier technical maintenance ,[object Object],Technology
Opportunities & Potential
Opportunities & Potential Domestic Consumers: ,[object Object]
 Wanting to add convenience to their daily drinking water needs
 Having problems with municipal water supply
 Adopting the ‘green’ lifestyle and attitudeDid you know: ,[object Object]
17 billion barrels of oil are being used to make bottled water each year – enough to fuel 1 million cars a year
 only 1 in 5 plastic bottles are being recycled and the rest thrown in landfills – with the remaining 4 bottles contributing to 3 billion pounds of wasteImagine the possibilities of YOU distributing a machine that can serve this market segment
Opportunities & Potential Commercial Customers: ,[object Object]
 Seeking cost and logistical savings to their current water consumption patterns
 Wanting to display/promote the ‘green’ corporate social responsibilitiesDid you know: ,[object Object]
 Tapping/Harvesting water from the watershed usually requires approval/permits from GovernmentsImagine the possibilities of YOU distributing a machine that can serve this market segment
Opportunities & Potential Military / Government Customers: ,[object Object]
 Cost is no longer prime consideration but the safety and reliability of the water
 Logistical advantages such as being able to deliver water without water source requirementDid you know: ,[object Object]
  Many embassies worldwide have continuity contingencies for power outages but not water.Imagine the possibilities of YOU distributing a machine that can serve this market segment
Opportunities & Potential Emergency / NGO Customers: ,[object Object]
 Movement to ground zero disaster sites are often restrictive and water sources are usually not available
 Requires robust yet simple to operate machinery on the fieldDid you know: ,[object Object]
  Main water infrastructure is often damaged and face contamination during disastersImagine the possibilities of YOU distributing a machine that can serve this market segment
Strategy AirQua Unique Selling Point (USP) “water from the air we breathe” means: Expanded business opportunities for You You take advantage! You eliminate water source You replenish water using just air You deliver water almost anywhere on demand You reduce dependency on bottled/delivered water You capitalise on the heightened green consciousness of individuals and corporations
Strategy What are the competition we will be facing in your market? To what % you will see yourself in 3 years time in terms of market share? Any recurring revenue potential in the market that we can tap on? Where would you think AirQua will fit within this table?
Products
Products AirQua Products are designed with the following in mind: Ease of use ‘Plug and play’ operation for Sano, CS1 and CM2 series Visual displays to display errors for easy troubleshooting Smart sensors continuously monitor operating environment, storage and filter status, in addition to safety features like leak sensor, UV light detector in the background Safety Water harvesting chamber is plated with Food-grade coating Korean water filters fabricated to AirQua specifications. Japan-made UV sterilizer ABS or HDPE grade plastics only (food grade or medical grade) Safety for users tested to international standards
Products AirQua Products are designed with the following in mind: Quality 316 stainless steel water tanks Brands of parts used in our products include but not limited to: Ease of mind Worldwide Public Liability Coverage on Atmospheric Water Makers made by AridTec/AirQua Issued by AIG/Chartis Insurance
Comparison of AirQua versus Next Better Alternative (NBA)
AirQua Advantages
Products Cost Potential savings compared against bottled water It cost as little as $0.05 to produce a litre of water compared to $0.50 of a bottle of 1 litre of water. Quality of Water Great tasting water Surpass World Health Organisation drinking water quality standards Convenience No more trips to the supermarket. Water is always there when needed. No more water bottles No more lifting of heavy bottles. Just plug in the electricity
Products Health Benefits AirQua water is pH Balanced Low TDS 99.9% Pure Clean Water Security Trusted source of water No delivery service required (potential security breach) Environmental & Social Benefits Reduces usage of plastic bottles Enhances efficiency in recycling Reduce carbon footprint on possible pollution from delivery trucks.
Products Attractive Gross Margins for Distributors Gross Margins for AirQua Consumer Retail Gross Margins from 60% onwards Servicing Gross Margins from 270% Gross Margins for AirQua Commercial (CS1 ~ CM5) Retail Gross Margins from 100% onwards Servicing Gross Margins from 960% to 1025% Gross Margins for AirQua Commercial (CL1 ~ CL5) Retail Gross Margins from 25% ~ 43% onwards Servicing Gross Margins from 900% to 1400%
Distributorship Guidelines & Requirements
Stages in Distribution
Distributorship Guidelines & Requirements In order to ensure our distributors are successful, we provide the following: Attractive profit margin policy Marketing media/materials support Premium technical support Qualified past and future prospect leads Joint sponsorship of approved marketing campaigns No charge for reasonable quantities of marketing materials Technically superior, high-quality, feature-rich products Annual Distributor training/update meeting
Distributorship Guidelines & Requirements Appointment Criteria To be considered for distribution, distributors must meet the following criteria: Sales and technical capability to create demand, market, sell, distribute,  recommend and maintain AirQua products Commitment to superior customer service and satisfaction Commitment to technical competence (prior knowledge and experience in HVAC  and/or water equipment will be advantageous) Ability to maintain inventory of stock and spares Financial capacity to meet the above criteria
General Types of Distribution ,[object Object]
Holds exclusive geographical marketing and selling rights
Master Distributors may develop and appoint their own sub-distributors
Lowest pricing on machines
Dealer
Holds selling rights on a non-exclusive basis
Dealers may develop and appoint their own sub-distributors
No requirement for minimum order volumesDistributorship Guidelines & Requirements
Roles and Responsibilities ,[object Object]

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AirQua Distributor Program Overview

  • 1. About Us | Technology | Opportunities & Potential | Products | Distributor Guidelines & Requirements | Principal Support | Incentives |
  • 2. Introduction AridTec is proud to offer a competitive and aggressive distributor program for its AirQua Air Water Maker solutions This overview document is intended to identify our goals, expectations and policies in working with distributors We do not enter into distributor relationships casually We want to form long-term, mutually beneficial partnerships
  • 4. About Us AridTec Pte Ltd Background Founded in Nov 2007 Product Inventor – Mr Vincent Oh (Director) is involved with Air to Water Technologies since 2004 Backed by Australian Stock Exchange listed Refresh Group Ltd Based in Singapore, a renowned International Water Hub Focus Continuous Research and Design in cutting edge environmentally friendly water technologies: Air to Water Technology (AirQua) Ultra-filtration Hollow Fibre Membrane (Purez UF) Principal and Manufacturer of Air to Water Makers/Harvesters Project R&D Collaboration with National University of Singapore (NUS) Mechanical Engineering Department
  • 5. Vision AridTec aims to provide customers and distributors with sustainable water solutions for the future via innovation. AridTec is committed to delivering the best solution for each individual customer. Through a thorough understanding of the customers need, "real solutions" can be effectively delivered. Brand AirQua International is the marketing subsidiary of AridTec to market and distribute the revolutionary AirQua atmospheric water solutions. AridTec technology and AirQua branding is marketed via the following platforms: Google Adwords Social Media Platforms like Facebook and Twitter Publications Trade Shows and Exhibitions (Singapore International Water Week, Global Security Asia, Green Festival, Maldives Hotel and Trade Exhibition)
  • 6. Key Milestones of AridTec Future: Launch Prototype: AirQua Aveo AirQua Budget Series AirQua Coke Slayer
  • 8.
  • 9.
  • 10. Dedicated and passionate R&D and technical team capable of experimental new prototypes with the ability to resolve technical problems
  • 11. In short, distributors can rely on AridTec to provide continual product and technology development, focusing their own resources on selling.Technology
  • 12.
  • 14.
  • 15. Wanting to add convenience to their daily drinking water needs
  • 16. Having problems with municipal water supply
  • 17.
  • 18. 17 billion barrels of oil are being used to make bottled water each year – enough to fuel 1 million cars a year
  • 19. only 1 in 5 plastic bottles are being recycled and the rest thrown in landfills – with the remaining 4 bottles contributing to 3 billion pounds of wasteImagine the possibilities of YOU distributing a machine that can serve this market segment
  • 20.
  • 21. Seeking cost and logistical savings to their current water consumption patterns
  • 22.
  • 23. Tapping/Harvesting water from the watershed usually requires approval/permits from GovernmentsImagine the possibilities of YOU distributing a machine that can serve this market segment
  • 24.
  • 25. Cost is no longer prime consideration but the safety and reliability of the water
  • 26.
  • 27. Many embassies worldwide have continuity contingencies for power outages but not water.Imagine the possibilities of YOU distributing a machine that can serve this market segment
  • 28.
  • 29. Movement to ground zero disaster sites are often restrictive and water sources are usually not available
  • 30.
  • 31. Main water infrastructure is often damaged and face contamination during disastersImagine the possibilities of YOU distributing a machine that can serve this market segment
  • 32. Strategy AirQua Unique Selling Point (USP) “water from the air we breathe” means: Expanded business opportunities for You You take advantage! You eliminate water source You replenish water using just air You deliver water almost anywhere on demand You reduce dependency on bottled/delivered water You capitalise on the heightened green consciousness of individuals and corporations
  • 33. Strategy What are the competition we will be facing in your market? To what % you will see yourself in 3 years time in terms of market share? Any recurring revenue potential in the market that we can tap on? Where would you think AirQua will fit within this table?
  • 35. Products AirQua Products are designed with the following in mind: Ease of use ‘Plug and play’ operation for Sano, CS1 and CM2 series Visual displays to display errors for easy troubleshooting Smart sensors continuously monitor operating environment, storage and filter status, in addition to safety features like leak sensor, UV light detector in the background Safety Water harvesting chamber is plated with Food-grade coating Korean water filters fabricated to AirQua specifications. Japan-made UV sterilizer ABS or HDPE grade plastics only (food grade or medical grade) Safety for users tested to international standards
  • 36. Products AirQua Products are designed with the following in mind: Quality 316 stainless steel water tanks Brands of parts used in our products include but not limited to: Ease of mind Worldwide Public Liability Coverage on Atmospheric Water Makers made by AridTec/AirQua Issued by AIG/Chartis Insurance
  • 37. Comparison of AirQua versus Next Better Alternative (NBA)
  • 39. Products Cost Potential savings compared against bottled water It cost as little as $0.05 to produce a litre of water compared to $0.50 of a bottle of 1 litre of water. Quality of Water Great tasting water Surpass World Health Organisation drinking water quality standards Convenience No more trips to the supermarket. Water is always there when needed. No more water bottles No more lifting of heavy bottles. Just plug in the electricity
  • 40. Products Health Benefits AirQua water is pH Balanced Low TDS 99.9% Pure Clean Water Security Trusted source of water No delivery service required (potential security breach) Environmental & Social Benefits Reduces usage of plastic bottles Enhances efficiency in recycling Reduce carbon footprint on possible pollution from delivery trucks.
  • 41. Products Attractive Gross Margins for Distributors Gross Margins for AirQua Consumer Retail Gross Margins from 60% onwards Servicing Gross Margins from 270% Gross Margins for AirQua Commercial (CS1 ~ CM5) Retail Gross Margins from 100% onwards Servicing Gross Margins from 960% to 1025% Gross Margins for AirQua Commercial (CL1 ~ CL5) Retail Gross Margins from 25% ~ 43% onwards Servicing Gross Margins from 900% to 1400%
  • 44. Distributorship Guidelines & Requirements In order to ensure our distributors are successful, we provide the following: Attractive profit margin policy Marketing media/materials support Premium technical support Qualified past and future prospect leads Joint sponsorship of approved marketing campaigns No charge for reasonable quantities of marketing materials Technically superior, high-quality, feature-rich products Annual Distributor training/update meeting
  • 45. Distributorship Guidelines & Requirements Appointment Criteria To be considered for distribution, distributors must meet the following criteria: Sales and technical capability to create demand, market, sell, distribute, recommend and maintain AirQua products Commitment to superior customer service and satisfaction Commitment to technical competence (prior knowledge and experience in HVAC and/or water equipment will be advantageous) Ability to maintain inventory of stock and spares Financial capacity to meet the above criteria
  • 46.
  • 47. Holds exclusive geographical marketing and selling rights
  • 48. Master Distributors may develop and appoint their own sub-distributors
  • 49. Lowest pricing on machines
  • 51. Holds selling rights on a non-exclusive basis
  • 52. Dealers may develop and appoint their own sub-distributors
  • 53. No requirement for minimum order volumesDistributorship Guidelines & Requirements
  • 54.
  • 56. Responsible for technical and maintenance operations
  • 57. Requirement to stock inventory and spares
  • 58. Requirement to meet minimum sales volumes each quarter for contract maintenance
  • 59. To submit various reports as requested by Principal
  • 62. Responsible for technical and maintenance operations
  • 63. Requirement to stock lower volume of inventory and spares
  • 64. To submit various reports as requested by PrincipalDistributorship Guidelines & Requirements
  • 65. Pricing Policy All Distributors must observe the pricing policy strictly and adjust the price for end customers set by AridTec in the predetermined price range. (±8% of RSP) Breaking the price range or sell products out of own territory is not allowed, and will face: Termination of cooperation A recommended list price for each assigned territory will be provided The average profit margin ranges from 15% to 65% per unit Distributorship Guidelines & Requirements
  • 66. Pricing Policy Residual income from filter replacement package ranges from 20% to 80% per package Residual income from product maintenance contract Special pricing or discount can be set for approved promotion campaign. Distributorship Guidelines & Requirements
  • 67. Settlement Policy Master Distributors and Dealers must stock inventory and parts Value of stocking products must be paid when purchasing Advance or cash payment is required Letter of Credit or other credit terms must be negotiated on a case by case basis. Distributorship Guidelines & Requirements
  • 68.
  • 69. Distributors are responsible for publicity campaigns in their own trade areas
  • 70. AridTec has set up its own official website to service distributors and end customers. Lists of authorised distributors, whom can be directed to online, will be published on this website. Distributorship Guidelines & Requirements
  • 71. Distributorship Guidelines & Requirements Marketing Campaigns AridTec will provide distributors with marketing collateral such as brochures, banners, flyers and sales DVD. Distributors who need extra literatures or materials should file an application and pay corresponding expenses. Electronic documents will be delivered to distributors. Modifications, in full or in part, are subject to approval. AridTec hold product introduction meetings internationally to visualize the competitive advantages of our products with real samples and slides. Distributors may invite their customers to attend them.
  • 72. Distributorship Guidelines & Requirements Marketing Campaigns AridTec to assess, with cost considerations, individual markets and determine relevant marketing plan – e.g. road show, Above-The-Line advertising etc AridTec to establish % of gross margins to be committed to marketing spend for territory. AridTec to work with Main Distributor on marketing mix considerations to determine suitability of marketing plan – 5 Ps : People, Place, Promotion, Product, Price
  • 73. Distributorship Guidelines & Requirements Distribution Policy Master/Exclusive Distributor To agree with AridTec on suitable retail lines consisting minimum number of retail outlets at a national level To source minimum 02 x sub-distributor as well as Dealer-lines Sub Distributor To agree with Master/Exclusive Distributor on managing/ developing suitable Dealer-lines consisting minimum number of retail outlets at a local level To source minimum number of retail outlets as agreed with main distributor
  • 74. Distributorship Guidelines & Requirements Routine Reports Required Distributors should provide AridTec detailed routine reports which includes: Month/Quarter till date Sales, and Projected Sales forecast To enable stock and material planning by AridTec To be submitted within 5 days at the end of each sales month Publicity and promotion report on a quarterly basis Market development report/plan on a yearly basis Machine fault/troubleshooting list on a monthly/quarterly basis
  • 75.
  • 76. To commit annual purchase targets broken down quarterly to AridTec.
  • 77. To purchase and stock a minimum of units (depending of the demographics of area assigned)
  • 78. To obtain required local and national certifications and needed testing.
  • 79. To setup showroom across the territory.
  • 80.
  • 82. Principal Support Sampling Stage Support For Distributors in the Sampling Stage, upon purchase of sample quantity (at retail price), AridTec will dispatch a sales person timed to arrive with the samples. This will greatly speed up distributorship discussions and will save sampling stage distributors the expense having to travel. Letters of Intent (lasting 30 days) can be signed during the sampling stage to protect potential distributors’ interests during the market evaluation process.
  • 83. Principal Support International Certification Standards Support All AridTec Consumer Series of Products will be subject to the following certifications CE Certification CB Certification Distributors need not pay for the expensive international CE certification tests. However should there be local tests requirements, distributors are required to pay for the costs. Note: Commercial Series of AirQua are exempt from CE certification
  • 84. Principal Support Warranty Scheme The following are the standard warranty schemes offered by AridTec: Consumer Series - 1 year on parts / 2 years on compressor Commercial Series - 2 years on parts / 2 years on compressor Military Series - 3 years on parts / 3 years on compressor While AridTec tries to keep inventory of all parts, it may not be possible if it is discontinued. In such instances, suitable replacement parts will be advised. Note: For tender projects which requires long term holding of spares, distributor must inform AridTec in advance.
  • 85. Principal Support Warranty Scheme In the event of a warranty claim, Distributors will have to notify AridTec of specific machine fault with accompanying pictures indicating the fault AridTec will issue a credit note for replacement unit to be sent out during next shipment AridTec will not be liable for any shipping fees incurred as a result of a warranty call Note: Samples units do not qualify for warranty support
  • 86. Principal Support Technical Competency Training AridTec will provide training to Distributor’s sales and maintenance staff The training will be held in Singapore and it encompass: Identifying and isolating causes of errors Error rectification Maintenance and replacement of filtration system Technical Checklist Sales, product training and understanding All related costs arising from training of the staff such as transportation, accommodation, etc will be borne by distributors
  • 87. Principal Support Email and Hotline Enquiry AridTec will provide email and hotline support for basic queries and troubleshooting to customers in English from 10am (GMT+8) till 5pm (GMT+8) Distributors speaking foreign languages and based in different time zones are encouraged to set up their own customer support centre. Website and Email Domains AridTec will allow Master Distributors to being hosted together on the main airqua.com domain and Distributors the use of the airqua.com domain emails.
  • 88. Principal Support Marketing Peripherals and Collateral AridTec will provide master copies of brochure designs in an editable format to Distributors. Distributors are encouraged to visit the AirQua Distributor Download page for new downloads. AridTec will not provide translation services for marketing collateral. Updated Literature/Press Releases AridTec will assist Distributors in releasing information to the World Wide Web via its website and also press releases. Distributors are required to provide skeleton information of news-worthy achievements and the information will be published by AridTec.
  • 90. Incentives Incentives will be provided based on case to case basis, and will be subjected to final confirmation from us. Some of the incentives we can work on are: Remunerative: Rebates, upon minimum obligations met and subject to review every quarterly, either monetary or non-monetary. Moral: Distributor will be invited to Singapore once a year for update of our latest technology, latest market information, as well as general directions for the next year. All expenses, including lodging, food and air tickets will be paid for. Share Pogram: Upon meeting obligations, Distributor can opt for share I ncentives program of the company, whereby, they can grow together with the company.
  • 91. Incentives Incentives will be provided based on case to case basis, and will be subjected to final confirmation from AridTec. Some of the possible incentives are: Experimental: Experimental incentives are meant to create once in a lifetime experience tailored to Distributors upon meeting obligations. It will be revealed when the dates are near, to the Distributors fancy.
  • 92. Summary Attractive margins Unique product range Comprehensive support from Principal Technological “first mover” product advantage
  • 93. THANK YOU Let us make a difference together! (+65) 6442.8022 water@aridtec.com http://www.aridtec.com Blk 514 Chai Chee Lane #05-01 Singapore 469029