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A GUIDE TO
OUR COMPANY
 & CULTURE

Q2 2011 EDITION V2
When I first thought about starting this company I
had a vision. My vision was that one day everyone
would be a content creator. That was back in 2005
and a lot has changed. YouTube. Twitter. Facebook.
iPhone. iPad. Our world has been transformed
radically in a very short period of time. From
students to grandparents, billions of people are
finding their voice via the Internet. The vision is
becoming a reality faster than I had ever imagined.

You are now part of a very special family. We
are the pioneers fueling the democratization
of information, entertainment, marketing and
commerce. Our platforms fund the American dream
for the next generation of artists, poets, film makers,
photographers, thought leaders, comics, actors and
musicians. What you do here will impact hundreds
of thousands of people directly and influence the
actions of millions more. We matter. You matter.

This is a huge opportunity. You are part owner in a
company that has already changed the world and
has a very bright future. Make the most of each day.
Take pride in what you do. Above all remember that
you will get out of this experience is what you put
into it.

All The Best,




Ted Murphy
Founder/CEO

                                         the vision
mission
     To empower everyone
to value and exchange content,
    creativity and influence.
the culture
Ô TEAM MEMbER
                   An employee of IZEA.

                Ô TEAM LEADER
                   An employee that manages
                                               of group of team members
                                                                       .
               Ô NEwb

the language      A new team member that is
                  introductory period.
                                              still in their 90 day


               Ô ExECUTIVE ChAMPION
                 A member of the executive
                                             team that is responsible fo
                                                                        r
                 maintaining a certain part
                                            of the IZEA   Way.
               Ô ACTIVIsT
                 A team member that works
                                             with the Executive Champi
                                                                      on
                 to keep our culture both pr
                                            oductive and fun.
ner
         e an

  w
     u ar

o
  yo

                     Every team member th
                                         at      joins the IZEA family is
                     stock options. These op                              granted
                                              tions represent your ow
                                                                        nership in
                     the company. Their ultim
                                                ate value will be based
                    hard work to grow the                                on your
                                            company and create a
                                                                     return on
                    investment for all of ou
                                            r stakeholders.



                                                 UsE IT Is.
                           IT wERE YOUR OwN. bECA
 Ô TREAT ThE COMPANY As IF
the eternal


startup
 We believe th   e only way to survive
                                          in our rapidly
                                 ge ahead of it. Our
 chan  ging world is to chan
                                    ant evolution and
 compan    y is in a state of const
                                                    r awhile,
 reinvention. While w      e have been around fo
                                                    ars we have
                            ppy startup. In five ye
  we operate like a scra
                                            tforms and you
  developed fiv    e groundbreaking pla
                                               e here will be
  will likely be par  t of the sixth. Your tim
                                       times a bit crazy.
  exciting  , unpredictable and at

                                      s - we invite you to
   It is a symphony of controlled chao
                         h us.
   make some music wit
Thoughts fr
                        om the team
                                                 u might be accustomed
       “If you’ve never worked for a startup, yo
                                                    you will find here.  Be
       to having more   structure in your day than
                                                       your team leader,
        proactive in seeking out work and goals from
                                                            prove for yourself
        and afterward, seek ou  t work that you want to im
                                   our existing products. ”
        or work that will improve
                                                             - Aimee Booth

             “Welcome aboard! Your captain and fellow crew
             members will make this flight most enjoyable for you.
             But please buckle up for some start-up turbulence and
             hang-on! Rest assured, your diligent efforts will be
             rewarded, as the skies look beautifully clear up ahead.”

                                                        - Luis Abreu


                             “Just go with it”.
                                                        - Carri Bright
“Don’t say yes to try
to impress us.  We
would much rather
                                          “Work h
have an independent                      enjoy th
                                                  ard, pla
                                                 e exper
                                                           y hard a
                                                                   nd
                                                         ience.”
thinker than a yes-                          - Rhia
                                                     Buena
                                                              ventu
person.”                                                             ra


           - Priscilla Payne                             os.  The
                                   “Be prepa red for cha
                                                          are ever
                                              and space
                                    company                       ules.”
                                               nd the re are no r
                                     evolving a                      yser
                                                         - Matt H


                               “Be grateful for the oppo
                                                         rtunity you have
                               been given. This is going
                                                         to be the job
                               you love to come to in th
                                                        e morning.”
                                                        - Kate Biggs
values
 You are surrounded by smart, creative, amazingly awesome people and you just landed an
 opportunity to share an incredible journey with them. While the people that work here come
 from various backgrounds, share different religious and political views, and possess diverse
 personality traits we all share some core values that we believe are important.


 These values should underscore your experience here, providing guidance on your voyage
 and influencing your decisions along the way.
love (LV)
We are passionate about our work
and kind to those we work with.
We are respectful, express gratitude,
forgive others and help those in need.


teamwork (TW)
We work together to solve
problems. We place the team above
ourselves and do what is best for the
collective good.


courage (CR)                             accountability (AC)                   fun (FN)
We do what is right, regardless of       We are responsible for our actions.   We work our tails off, but have a
the consequences. We challenge the We admit our mistakes, swallow our good time doing it. We have fun,
conventional and don’t back down.        pride and correct our shortcomings. embrace the laid back culture and
                                                                               enjoy our jobs.
communication (CM)                       citizenship (CT)
We communicate with each                 We are good corporate citizens. We
other and our community. We              are involved in our community and
listen to feedback and engage in         contribute to the world around us.
constructive dialog.
e no offices.
                            ything but corporate. There ar
Our corporate culture is an
                                                       aditional
                          co me to work naked). No tr
No dress code (just don’t                                      more like a
                           ork an d interact with each other
corporate hierarchy. We w
                                                         the CEO just like
                           Yo u can speak your mind to
family than a company.                                         are a flat,
                          ind with  your brother or sister. We
 you would speak your m
                                             ization.
 open, fast moving and free-spirited organ
the IZEA
                                                                                       amily is part of
                                                                            ur “real” f                         e care
                                                                         Yo
                                                                                             o our b est to tak
                                                                          family  too! We d                  s, but
                                                                                                   member
                                                                                         ur team                  ahuas.
                                                                           of not only o                nd chihu
                                                                                                ldren a
                                                                                      uses, chi
                                                                           their spo




The best thing about working here is
seeing your friends every day. They
become your family since you spend
more time here than at home.
              - Veronique Conus

                                                 ple would
                          at place s where peo
           I’ve worked                              hello.  It
                          ignore yo  u if you said
            completely                        we feel like w
                                                               e are
                                 rence that
             mak  es a big diffe                       f the day,
                                          at the end o
                           gether, and                          e need
             all in this to                      er, even if w
                                     eer togeth
              we can   all have a b
                                             other. ;)
                             a use of each
              the beer bec                                         oth
                                                   - Aimee Bo
e some
                                      d experienc
                       see, hear an
You ca  n expect to                             feels a bit
                  hings at IZE A. This place
   retty crazy t                                         home.
p
                            act a bit like they do at
 like hom    e, so people                     sticks, slow
                   pets, cos tumes, glow
  There will be                        ropriate com
                                                        ments
                       ranks, inapp
   claps , f-bombs, p
                                    oments.
                   y awkward m
   and generall
                                             id that just
                    nd yours  elf saying “d
    You might fi                                         e want
                                         we love it. W
                        s it did... and
     hap  pen.” Hell ye                   ce our uniqu
                                                         e culture
                           rs to embra
     our te  am membe                       to our secre
                                                           t recipe.
                             ingredients
      and ad   d their own
CRAZIEST THIN
   YOU HAVE EVE  G
                 R
                                                                       My boss interviewing a

   SEEN AT IZEA?                                                      candidate in a lobster
                                                                      costume. 

                                                                                      - Jerry Biuso

A man dres
          sed as Won
                    der                   I could tell you, but then I’d
Woman.
                                          have to kill you.                   A piñata breaking
        - Grady G                                        - Carri Bright       open and mini-liquor
                                                                              bottles falling out.  
                 riffin

                                                                                                - Sean Reynolds

                                                                     I danced on a table in a
 A back flip fail into a pool during
                                                                     restaurant amidst a cloud
 the company retreat -- resulting                                                              y
                                                                      of napkins while one of m
 in mucho blood & stitches.                                                                     ates
                                                                      fellow employees threw pl
                        - Dan Rua
                                                                     on the floor.
                                       Not recom
                                                 mended  !                           - Aimee Booth
GSD                               at take
At IZEA we value individuals th
                                e things
the bull by the horn and mak
                                  that can
happen. If you see something
                                If you see
be better go ahead and fix it.
                                 it down.
 an area of opportunity chase
                                  n or a list
 Don’t wait for specific directio
                                   , go out
 of tasks from your team leader
                                    ).
 there and Get Stuff Done (GSD
Our company eats, sl
                          eeps and breathes
  social media. It is the
                          very foundation
  on which our compan
                           y is built. We
  encourage you to blo
                          g, Facebook, Twitter
 and otherwise share
                         your heart out. We
 want you to become
                         a champion of our
 company. That said, w
                          e have some words
of advice and expect
                        you to represent
IZEA in accordance w
                        ith our core values.




 O CA
SMEDI IAL
THE GOLDEN RULE
T hink .
                                                 do while
                   Everythin  g you say and
                                                   and the
                    is a reflection of yourself
em  ployed at IZEA                           , a Facebook
               ether it is a public forum
company. Wh                                    u should
                n email to   a customer yo
 post or even a                         l live on the
                blic an  d expect it wil
 consider it pu                   are about to d
                                                    o gives
                    If what you
  Internet forever.                                 another
                       ay want to  bounce it off
   you pause, you m
                               am leader.
   team mem   ber or your te
                                    .
                    no delete button
   The Internet has
Ô bE AUThENTIC & TRANsPARENT
  Use your real name online and
  when appropriate your title with
  the company. If you are scared to
  post something as yourself you
  probably shouldn’t be posting it.

Ô CONsIDER YOUR AUDIENCE
  The content you publish is likely
                                        YOU ARE
                                        empowered
  being read by your fellow team
  members, IZEA clients as well as
  the media.

Ô sTAY POsITIVE
  You should never engage
                                                                      r to
                                                  You have the powe
  in combative, accusatory or
  otherwise confrontational activity.
                                                                      any
  It never turns out well. Leave the
                                                  fix any problem, in
  big issues for our executive team.                                    at
                                                  way, immediately th
                                                                       out of
Ô REsPECT COPYRIGhTs
                                                   costs less than $50
  Give people proper credit for their
                                                                        more
  work, and make sure you have                     pocket. If you need
                                                                       n issue
                                                    than $50 to solve a
  the right to use something with
  attribution before you publish.
                                                                         your
                                                    please consult with
                                                     team leader.
the experience
BUDDY UP
                                          Each new team me
                                                             mber that joins the
                                                                                   company
                                         is assigned a Budd
                                                           y. Your Buddy is resp
                                                                                   onsible for
                                         showing you the ro
                                                             pes and is here as a
                                                                                   resource when
                                        you have any quest
                                                            ions. Your Buddy w
                                                                                 ill meet with
                                        you once every tw
                                                          o weeks during yo
                                                                              ur first 90 days.

                                        Once you are here
                                                           for at least one yea
                                                                               r you can
                                        volunteer to be pa
                                                          rt of the Buddy me
                                                                              ntor program.
Æ ExECUTIVE sPONsOR : DONNA MACKENZIE
rt team member?
Q : What is better than a sma
                   er team member.
A : An even smart


          s marty pants                          We encourage ongoing education of
                                                                                       our team members and
                                                 provide resources for you to keep up
                                                                                       to date with the latest
             & LEARN
                        s                       trends and best practices. Each team
 Ô LUNCh                 m Leade
                                    r                                                  member has a $250 budget
              nth a Tea
    Each mo              and Lear
                                    n           for ongoing education that can be us
               a Lunch                                                                 ed to attend events, buy
    will host            a differe
                                   nt
     (L&L) se ssion on         ed by th
                                          e     books and take classes designed to fur
                     is provid                                                          ther your education. You
                nch               to do is
      topic. Lu                                 don’t need any pre-approval for this.
                y, all you need                                                       Just make sure it relates to
       compan                     te. Want
                  and   participa           r   your education and submit an expens
        show up                  st let you                                            e report.
                  our  own? Ju
         to host y             !
                    der know
          Team Lea
                                                 Want to go to a fancy conference or oth
                                                                                        er event? Special grants
                                                for additional education may also be
                                                                                      available. Ask your team
                                                leader about securing a bigger conti
                                                                                     nuing education grant.
Totems are ceremonial wood planks
     that are used to celebrate a team
     member’s experience and contribution
     to IZEA. All Totems start off as
                                                             Ô AChIEVEMENTs
     unfinished wood and are decorated                         IZEA marks the accomplishments of
     and personalized by your Mentor. Your                     the group and the individual with
                                                               Achievement stickers. These stickers
     mentor will present your Totem to you                     are custom designed to commemorate
                                                               events you are involved with at IZEA.
     at the first IZEAUp you attend.
                                                               You can expect to earn Achievements
                                                               when we hit sales goals, launch new
             Æ ExECUTIVE sPONsOR : TED MURPhY
                                                               products and reach other company
             Æ ACTIVIsTs : VERONIQUE CONUs AND MARTY sMITh
                                                               milestones. There is a list of standard
                                                               achievements that all team members
Marty’s T                                                      are eligible for. New achievements are
          otem!                                                added on an ongoing basis.
ACHIEVEMENT
COMMITMENT
           S                   Ô RockStar of the Month                               Ô Warrior
                                 Team member selected as RockStar of the               Complete a Warrior Dash
Ô Newb
                                 Month                                               Ô Leggy
  First day of Service
                               Ô RockStar of the Quarter                               Complete a 10k
Ô Initiate
                                 Team member selected as RockStar of the             Ô 1/2 Marathoner
  90 Day of Service
                                 Quarter                                               Complete a half marathon
Ô Youngling
                               Ô Big ShoutOut                                        Ô Marathoner
  1 Year of Service
                                 Collection of 25 individual ShoutOuts                 Complete a marathon
Ô Padawan
                               Ô Super ShoutOut
  2 Years of Service
                                 Collection of 100 individual ShoutOuts
Ô Knight
                               Ô Perfect Attendance
  3 Years of Service
                                 No sick/personal days used in a quarter
Ô Master
                               Ô Super Attendance
  4 Years of Service
                                 No sick/personal days used 2 quarters in a row
Ô High Master
                               Ô Liftless
  5 Years of Service
                                 Take the stairs instead of the elevator every day
Ô Grand Master
                                 for a quarter.
  6 Years of Service
Ô Grand Master Flash           PERsONAL hEALTh
  7 Years of Service
                               Ô Loser
PERFORMANCE                      Commit to personal health and lose 20 lbs+
                               Ô Biggest Loser
Ô Level Up
                                 Commit to personal health and lose 50 lbs+
  Receive a formal promotion
Ô Ultra Marathoner                                      Earn your PHD from an accredited institution    sALEs
  Complete an ultra-marathon
                                                     CITIZENshIP                                        Ô Rocket
Ô Tri-Sprint
                                                                                                          Sell more than $50k in your first 90 days
  Complete a triathlon sprint                        Ô Community Organizer
                                                                                                        Ô QDog
Ô Triathlon                                            Organize a charitable event and rally at least
                                                                                                          Beat your quota for the quarter
  Complete a full triathlon                            five IZEA team members to participate
                                                                                                        Ô YDog
Ô IronMan                                            Ô Giver
                                                                                                          Beat your quota for the year
  Complete an Iron Man                                 Participate in a charitable event as an IZEA
                                                                                                        Ô Top Dog
Ô Team Player                                          team member
                                                                                                          Sell the most of any sales person in a given year
  Sport an IZEA team uniform in 5 games              Ô Super Giver
                                                                                                        Ô $100k
                                                       Volunteer 50 hours in a single quarter
FAMILY                                                                                                    Sell your first $100k in services
                                                     Ô Fundraiser
                                                                                                        Ô $1M
Ô Knots Tied                                           Raise $1,000 or more for a charitable
                                                                                                          Sell your first $1M in services
  Get married                                          organization
                                                                                                        Ô $5M
Ô Big Poppa                                          Ô Thought Leader
                                                                                                          Sell your first $5M in services
  Become a new father (of a human)                     Get elected to be on the executive board for a
                                                                                                        Ô $10M
Ô Big Momma                                            charitable organization or trade group
                                                                                                          Sell your first $10M in services
  Become a new mother                                Ô Activist
                                                                                                        Ô You Can Do It!
Ô Double Trouble                                       Serve on the board for a charitable
                                                                                                          New personal sales record (above quota)
  Have twins                                           organization or trade group
                                                                                                        Ô BOOM!
Ô Triple Trouble
                                                     TEAM wORK                                            New company sales record
  Have triplets
                                                                                                        Ô Fortune Teller
Ô Saver                                              Ô Oracle                                             Land a new Fortune 500 client brand
  Contribute 5% or more to your 401k                   Put together a how-to guide for training         Ô Frequent Flyer
Ô Super Saver                                          purposes                                           Log more than 10k miles in a quarter
  Contribute 10% or more to your 401k                Ô Midnight Oil                                     Ô Big Pimpin’
Ô Thrifty Eater                                        Stay up past 3am working on official company       Make a sale without being a member of the
  Bring in your lunch for every meal for a quarter     business                                           sales team
EDUCATION                                                                                               Ô Solution Slayer
                                                                                                          Sell 5 Solutions Group deals over $100k each on
Ô MBA                                                                                                     a single year
  Earn your MBA from an accredited institution                                                          Ô Mini Cheese Ball
Ô PHD                                                                                                     Sell a single deal in excess of $200k
Ô Cheese Ball                                        of 50% or more as a direct result of a news story   Ô Desk Vandal
  Sell a single deal in excess of $500k            Ô Rock Your Face Off                                    Randomly decorate someones desk
Ô Super Cheese Ball                                  Double our Facebook fans in a single Quarter        Ô Badger
  Sell a single deal in excess of $1M              Ô TweetIt                                               Earn 100 badges in a single year
Ô Mega Cheese Ball                                   Double our Twitter followers in a single Quarter    Ô Jetsetter
  Sell a single deal in excess of $5M                                                                      Send a postcard to IZEA from a foreign country
                                                   ENGINEERING                                           Ô Oscar Worthy
CUsTOMER LOVE
                                                   Ô Ruby Master                                           Put together a fun IZEA video that gets more
Ô Love Doctor                                        Become certified Ruby Engineer                        than 1,000 views on YouTube
  Receive a unsolicited letter to the CEO from a   Ô MySQL Master                                        Ô Doopelganger
  customer referencing actions that have gone        Become a certified MySQL Engineer                     Come to work dressed as a cartoon character
  above and beyond for customer service            Ô Hackalicious                                          and stay in character all day
Ô Ticket Magician                                    Develop something brand new during Hack             Ô Snapp’d
  Solve 5,000 customer tickets                       Day that gets accepted and implemented in             Take a picture with a celeb and have your IZEA
Ô Tweetheart                                         production                                            shirt on and visible
  Receive 10 personalized thank you tweets in a    Ô Startup Junkie
                                                                                                         PLATFORMs
  single quarter                                     Work on an approved passion product that gets
                                                     green lighted and put into full production          Ô Cashout
OPERATIONs
                                                   Ô On Call                                               Complete your first cashout from an IZEA
Ô Thriftmonster                                      Fix an emergency issue outside the normal             platform
  Reduce a third party expense by $10k or more       work hours                                          Ô ST Super User
  per year                                         Ô Sleuth                                                Complete 100 sponsored tweets
Ô Buddy                                              Be the first to identify fraud under $100 and       Ô SS Super User
  Become a buddy for a new hire                      successfully recover all money                        Complete 20 sponsored posts
Ô Bug Squasher                                     Ô Super Sleuth                                        Ô WR Super User
  Formally Log 50 new bugs in a quarter (not         Be the first to identify fraud over $100 and          Complete 250 sponsored checkins
  available to developers)                           successfully recover all money

COMMUNITY                                          FUN

Ô Big News                                         Ô Cakeplow
  Land the company a national television feature     Do a cakeplow for your anniversary
Ô Uptick                                           Ô Tequila Lover
  Demonstrate an immediate registration uptick       Have a tequila shot for your anniversary
Æ ExECUTIVE sPONsOR : JERRY bIUsO




                                                                               MEETING FORMAT

  The IZEAUp is a weekly mee                                                   Ô   NEw TEAM MEMbER INTRODUCTION
                               ting of the entire company
                                                             . The             Ô   sALEs UPDATE
 meeting happens every Tu
                              esday from 11:00-11:30a                              bUsINEss DEVELOPMENT UPDATE
                                                            m                  Ô
 EST sharp, unless the office                                                      ENGINEERING UPDATE
                               happens to be closed. All                       Ô
 team members are expected                                                     Ô   OPERATIONs UPDATE
                                to participate in the meetin
regardless of their physical                                    g,             Ô   ExECUTIVE UPDATE
                             location. A call in number is                     Ô   shOUTOUTs
provided for those that are                                                    Ô   AChIEVEMENTs
                             off-site. If you aren’t going
                                                           to make                 ROCKsTAR OF ThE MONTh
the meeting please let your                                                    Ô
                              manager know in advance.

 The leaders of each departm
                              ent deliver a brief update to
                                                            the      BRING YOUR TO
entire team, limited to 5 m
                           inutes each. The goal of the
                                                         update
                                                                                  TEM!
is to provide communicatio                                           All team members should bring their
                            n to all team members and
                                                         keep        Totem to the meeting, it is where
them informed of company
                             happenings.
                                                                     Achievements are given out.
REAL VALUE
                                                                        Every 25 ShoutOu
                                                                                           ts y
                                                                        from other team m ou collect
                                                                                           embers is
                                                                        worth 1/2 day off.

                                       at team                          The more you hel
ShoutOuts are   little Thank You’s th                                   the more days yo
                                                                                         p your team mem
                                                                                                           bers
                                                                                         u can spend at th
                                  er to recognize                                                         e beach
           can give to each oth
                                                                       sipping on Piña C
                                                                                        oladas! Use your
members                                                                wisely and be sure                 ShoutOuts
                                                 eir job.
                       abo ve and beyond in th                                            to recognize other
                                                                                                            s that
someone for going
                                                                       have gone above
                                                                                        and beyond for yo
                                             houtOut                                                       u.
 You will be given a  n allotment of one S
                                           e calendar
 sticker for each  week remaining in th
                                                                                      I want t
                          art date.                                                            o giv
 y ear based on your st                                                                Out bec e Matt a Shout
                                                                                                au
                                                                                     new adm se he created a
                                                             nique                             in tool
                                       I want t o give Vero he                            me twic that makes
                                                       because s                                   e as fast!
                                        a Shout Out           e last
                                         stayed late with m ute
                                                           t min
                                        night  to get a las oor!
                                                         the d
                                           proposal out
d culture.
IZEA Loco is a cele  bration of our team an
                                                ch quarter
The event happens      at the beginning of ea
                                       arts around 2pm.
 at an offsite location and usually st
                                           week to spend
 Remote emplo     yees are flown in that
                                  articipate in the team
 some ti  me in the office and p
                                   designed to foster
  building. These are fun events
                                       y relationship with
  team work    and promote a health
                          tside of work.
  your fellow Izeans ou

                                                              Ô ANNIVERsARIEs
                                                                We recognize team memb
                                                                                            ers that have
                                                                given us their ongoing comm
                                                                                               itment. When
                                                                you reach your anniversary
                                                                                             you will receive
                                                                a special award to thank yo
                                                                                            u and mark the
                                                               date. Team Members that rea
                                                                                              ch the 5 year
                                                               milestone will also receive
                                                                                           a $1000 bonus
                                                               and are added to the Fab Fiv
                                                                                             e Plaque.

                                                             Ô ThE CAKE PLOw
                                                               Every team member that ce
                                                                                                lebrates an
                                                               anniversary can (but in no
                                                                                             way is required
                                                               to) participate in a ceremon
                                                                                               ial cake plow
                                                               and tequila shot. It is a right
                                                                                               of passage.
                                                              That is how we roll.

                                                                    Æ ExECUTIVE sPONsOR : DONNA MACKENZIE
Æ ACTIVIsT : CRYsTAL DUNCAN




                                                 I ZEA
   ATHLETICS                                               Ô FLAG FOO
                                                                        TbALL - sPR
                                                              Stop playin g Armchair q
                                                                         ur football th
                                                                                       ING & wINTE
                                                                                        uarterback an
                                                                                        irst by playin
                                                                                                      g
                                                                                                       R
                                                                                                        d


  We want all of our team                                     quench yo                         rs.
                             members to live happy,                             team membe
                                                               with your fellow
  healthy, productive lives
                            . In addition to providin       Ô KICKbALL
                                                                          - FALL
                                                     ga                       ostalgic days
                                                                                            of gym
 fitness program (see th                                      R elive those n               on!
                          e benefits section) IZEA              lass, and get
                                                                              your kickball
                                                    also       c
 supports participation
                         in team athletics progra                         ALL
                                                    ms.       Ô DODGE b               nch you can
We provide the uniform                                          If you can dodge a wre
                           s and refreshments, yo
                                                   u             dodge a ball.
supply the sweat and w
                          inning attitude.
Æ ExECUTIVE sPONsOR : JERRY bIUsO
                                                               Æ ACTIVIsTs : MEREDITh MOORE




             IZEA
FOR GOOD                                                   Ô COOK - FE
                                                                        bRUARY
                                                                                      r families in
                                                             Cook and   serve meals fo             se.
                                                                                    cDonald Hou
                                                              need at The Ronald M
 At IZEA giving back is an
                              important part of what
                                                     we                 EPTEMbER
 do. Each quarter the en                                     Ô wORK - s                 the World by
                           tire company participat             Voluntee r at Give Kids
                                                   es                  , painting, cle
                                                                                       aning, buildin
                                                                                                     g
 in a charitable activity                                      planting                ing the prope
                                                                                                     rty.
                          where we give back. In                and gen erally improv
 addition, we encourag
                          e individual team mem                            UNE
                                                 bers         Ô CLEAN - J            mpoo drive fo
                                                                                                  r
to engage in their own                                          Recycle  soap and sha
                          passion project and rally                           rld.
                                                    the          Clean the Wo
support of other IZEA te
                           am members.                                        CEMbER
                                                                Ô PLAY - DE               the US Marin
                                                                                                       e
                                                                  Toy dri ve to support                 toy
                                                                                          r Tots annual
                                                                   Corps  in their Toys fo
                                                                   drive.
ZEA
  BAT
     I
     TLES                                                Ô bbQ bATTLE
                                                           Grab your ton
                                                                          ROYALE - JU
                                                                           gs
                                                                           eb
                                                                                        NE
                                                                              and your apro
                                                                               est burgers, ri
                                                                                              n! It’s time to
                                                                                              bs, chicken a
                                                                                                              see
                                                                                                              nd

       Our team members are                                 who makes th                 ippi.
                                driven, aggressive and                     of the Mississ
                                                            pork this side
                                                                                                               bER
      make things happen. W                                                                    TEsT - OCTO
                               e encourage friendly                      EN CO  sTUME CON
                                                          Ô hALLOwE                             ce some stiff
                                                                             ss up! You will fa
      competition among co                                   We love to dre                  alloween Cost
                                                                                                              ume
                              lleagues and have a few                       in the annual H
                                                             competition              scary to just p
                                                                                                        lain
      events throughout the                                  Contest  , ranging from
                             year where IZEA team             hysterical.
      members battle it out in
                                grand style.                                          - NOVEMbER
                                                             Ô ChILI s MACK DOwN              to claim the ti
                                                                                                             tle
                                                                            ve  what it takes
                                                               Think you ha                   batch of your
                                                                                                             own
                                                                              ror? Cook up a           bers decide.
                                                                of Chili Empe            w team mem
                                                                             t your fello
                                                                recipe and le
Æ ExECUTIVE sPONsOR : TED MURPhY
Æ ExECUTIVE sPONsOR : TED MURPhY




 Ô ROCKsTAR OF ThE
                       MONTh
   Each month the leadersh
                             ip team picks a team m
   outstanding contributio                           ember for recognition
                            n to IZEA and awards th                          of
   The RockStar receives a                          em “RockStar of the Mon
                           small award and an Ac                               th”.
  IZEAUp. Each RockStar                           hievement sticker at th
                          of the Month selected                            e
  for RockStar of the Quar                       in a given quarter is eli
                           ter.                                           gible

Ô ROCKsTAR OF ThE
                      QUARTER
  Each quarter the compa
                           ny at large votes for on
  “RockStar of the Quarte                           e team member to beco
                         r.” Voting is done online                           me
  that have won RockStar                            and only those individua
                          of the Month are eligibl                           ls
 name on a plaque, a sm                             e. The winner receives
                         all award for their desk                          their
 sticker and a $500 bonu                          , a special Achievemen
                         s.                                              t
pany gets
Each year the entire com
                            off- site
together for 3 to 4 days of
                            vision and
team building, education,
                            are the stuff
 recognition. These events
                          any of your
 of legends and where m
  best memories and
 friendships at IZEA
 will be forged.




Æ ExECUTIVE sPONsOR : TED MURPhY
Æ ACTIVIsTs : JENNI sANDELLs & AshLEY EDwARDs
Ô RETIREMENT PLAN




                                                            FITS
                                                  IZEA'S PREMIUM

                                                        BENE
  IZEA offers a generous 401k program for
  all team members. We match 50% of your
  contributions up to 8% of your salary. We
  highly encourage your participation in this
  plan and urge all team members to save for
  the future.
                                                                                                    Ô MObILE DEVICE ALLOwANCE
Ô MEDICAL, DENTAL & VIsION INsURANCE              Ô FLExIbLE sChEDULE
                                                                                                      To encourage participation in WeReward and
  IZEA provides a comprehensive insurance           Some of us are night owls. Some of us rise
                                                                                                      gain feedback from our team members we
  plan that provides medical, dental and vision     and shine before farmers and babies. In
                                                                                                      provide a mobile device allowance. Team
  insurance through Aetna.                          order to support the varied lifestyles of our
                                                                                                      members may receive a credit of up to $300
                                                    team members we offer flexible schedules.
                                                                                                      towards the purchase of a new mobile device
Ô PAID TIME OFF                                                                                       capable of running the WeReward app.
  IZEA provides multi-purpose paid time off          IZEA’s standard business operating schedule
  (PTO) for all full time team members. Team         is Monday through Thursday, 9:00 a.m. to
                                                                                                    Ô REFERRAL bONUs
  members are allotted PTO based on the years        6:00 p.m., and Friday 9:00 a.m. – 5:00 p.m.
                                                                                                      Some of our best team members have
  they have committed to the company.                Flextime schedules may start between 7:00
                                                                                                      come from referrals. If you refer a new team
                                                     a.m. and 10:00 a.m., and end between 4:00
                                                                                                      member to join the company you will be
     •	 Year 1 of employment: 10 business days       p.m. and 7:00 p.m.
                                                                                                      eligible for a bonus. The bonus schedule is as
     •	 Year 2-3 : 12 business days                                                                   follows:
     •	 Year 4 : 13 business days                 Ô PAID hOLIDAYs
     •	 Year 5-7 : 15 business days                 Everyone needs some time off to
                                                                                                         •	 $250 for a team member where we have
     •	 Year 7+ : 16 business days                  decompress and reenergize. IZEA provides
                                                                                                            not engaged an outside recruiter
                                                    you with the following 14 paid holidays in
                                                                                                         •	 $1,000 for a team member where we
Ô FITNEss PLAN                                      2011 in addition to your paid time off.
                                                                                                            have engaged an outside recruiter
  We believe that physical fitness is an
  important part of every team members’                •	 Martin Luther King Jr. Day
                                                                                                    Ô ADDITIONAL bENEFITs AVAILAbLE
  life and coincides with our goal for team            •	 Good Friday
                                                                                                        •	 Short-Term Disability
  members to live active and balanced                  •	 Memorial Day
                                                                                                        •	 Long-Term Disability
  lifestyles. IZEA will reimburse team members         •	 4th of July (or Friday before)
                                                                                                        •	 Life and Accidental Death and
  for up to 50% of the monthly cost of their           •	 Labor Day
                                                                                                           Dismemberment Insurance
  fitness program for a maximum of $40 per             •	 Day before Thanksgiving and day after
                                                                                                        •	 Consolidated Omnibus Budget
  month.                                               •	 Christmas Eve - New Years Day
                                                                                                           Reconciliation Act (COBRA)
Ô Q2-Q4 2011 AwEsOMENEss
APRIL                                                        JULY                                                    OCTObER


Ô Q1 IZEA Loco - April 1st                                   Ô Vacation Day (Independence Day) - July 4th            Ô L&L “Activating Our Community” w/Pete - October 13th

Ô IZEAN Flag Football - April 4th                            Ô L&L “The Competitive Landscape” w/Jerry - July 21st   Ô Q3 IZEA Loco - October 14th

Ô IZEAN Flag Football - April 11th                           Ô IZEA Retreat - July 14th-18th                         Ô Hack Day (Developers) - October 28th

Ô IZEAN Flag Football - April 18th                           Ô Hack Day (Developers) - July 29th                     Ô Halloween Party - October 31st

Ô L&L “How to Give Product Feedback” w/ David - April 21st
                                                             AUGUsT                                                  NOVEMbER
Ô Vacation Day (Good Friday) - April 22nd
Ô IZEAN Flag Football - April 25th                           Ô Hack Day (Developers) - August 26th                   Ô L&L “Viral Growth Strategies” w/Dan - November 17th
Ô Hack Day (Developers) - April 29th                         Ô Dodge Ball Tournament! - August 13th                  Ô Chili Battle Royale - November 18th
                                                             Ô L&L “What’s Hot in The Market” w/Ted - August 18th    Ô Thanksgiving Vacation - November 23-25th
MAY
                                                                                                                     Ô Hack Day (Developers) - November 28th
                                                             sEPTEMbER
Ô IZEAN Flag Football - May 2th
                                                                                                                     DECEMbER
Ô Cinco Day Mayo Party - May 5th                             Ô Vacation Day (Labor Day) - September 5th
Ô Hangover Breakfast - May 6th                               Ô L&L “Your 401k” w/Donna - September 22nd              Ô IZEA Holiday Party - December 10th
Ô IZEAN Flag Football - May 9th                              Ô Hack Day (Developers) - September 30th                Ô L&L “Kicking Ass in 2012” w/Ted - December 15th
Ô IZEAN Flag Football - May 16th                             Ô IZEA SPIRIT WEEK! - September 19-23rd                 Ô Hack Day (Developers) - December 23rd
Ô IZEAN Flag Football - May 23th                                                                                     Ô Christmas Vacation - December 24th - January 1st
Ô L&L “Running Meetings and GSD” w/Donna - May 26th
Ô Hack Day (Developers) - May 27th
Ô Vacation Day (Memorial Day) - May 30th

JUNE

Ô BBQ Battle Royale - June 3rd
Ô L&L “Social Media Nightmares” w/Pete - June 16th
Ô Hack Day (Developers) - June 24th
Ô IZEA 5th Birthday - June 25th
i t’s o n         u
                           n
                                     o f peop
                             a team e better.
                   t to joi ife for th
         are abo ge your l
                                             le

     You          an                w hat can
      that will ch your eyes to ion and
                                     is
       We w ill open hard work, v her.
                 when                    t
               n                 e toge
       happe e people com
                m
        aweso
                      E FAMILY.
       Ô wELCOME TO Th

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IZEA Uncorporate Culture : The IZEA Way

  • 1. A GUIDE TO OUR COMPANY & CULTURE Q2 2011 EDITION V2
  • 2. When I first thought about starting this company I had a vision. My vision was that one day everyone would be a content creator. That was back in 2005 and a lot has changed. YouTube. Twitter. Facebook. iPhone. iPad. Our world has been transformed radically in a very short period of time. From students to grandparents, billions of people are finding their voice via the Internet. The vision is becoming a reality faster than I had ever imagined. You are now part of a very special family. We are the pioneers fueling the democratization of information, entertainment, marketing and commerce. Our platforms fund the American dream for the next generation of artists, poets, film makers, photographers, thought leaders, comics, actors and musicians. What you do here will impact hundreds of thousands of people directly and influence the actions of millions more. We matter. You matter. This is a huge opportunity. You are part owner in a company that has already changed the world and has a very bright future. Make the most of each day. Take pride in what you do. Above all remember that you will get out of this experience is what you put into it. All The Best, Ted Murphy Founder/CEO the vision
  • 3. mission To empower everyone to value and exchange content, creativity and influence.
  • 5. Ô TEAM MEMbER An employee of IZEA. Ô TEAM LEADER An employee that manages of group of team members . Ô NEwb the language A new team member that is introductory period. still in their 90 day Ô ExECUTIVE ChAMPION A member of the executive team that is responsible fo r maintaining a certain part of the IZEA Way. Ô ACTIVIsT A team member that works with the Executive Champi on to keep our culture both pr oductive and fun.
  • 6. ner e an w u ar o yo Every team member th at joins the IZEA family is stock options. These op granted tions represent your ow nership in the company. Their ultim ate value will be based hard work to grow the on your company and create a return on investment for all of ou r stakeholders. UsE IT Is. IT wERE YOUR OwN. bECA Ô TREAT ThE COMPANY As IF
  • 7. the eternal startup We believe th e only way to survive in our rapidly ge ahead of it. Our chan ging world is to chan ant evolution and compan y is in a state of const r awhile, reinvention. While w e have been around fo ars we have ppy startup. In five ye we operate like a scra tforms and you developed fiv e groundbreaking pla e here will be will likely be par t of the sixth. Your tim times a bit crazy. exciting , unpredictable and at s - we invite you to It is a symphony of controlled chao h us. make some music wit
  • 8. Thoughts fr om the team u might be accustomed “If you’ve never worked for a startup, yo you will find here.  Be to having more structure in your day than your team leader, proactive in seeking out work and goals from prove for yourself and afterward, seek ou t work that you want to im our existing products. ” or work that will improve - Aimee Booth “Welcome aboard! Your captain and fellow crew members will make this flight most enjoyable for you. But please buckle up for some start-up turbulence and hang-on! Rest assured, your diligent efforts will be rewarded, as the skies look beautifully clear up ahead.” - Luis Abreu “Just go with it”. - Carri Bright
  • 9. “Don’t say yes to try to impress us.  We would much rather “Work h have an independent enjoy th ard, pla e exper y hard a nd ience.” thinker than a yes- - Rhia Buena ventu person.” ra - Priscilla Payne os.  The “Be prepa red for cha are ever and space company ules.” nd the re are no r evolving a yser - Matt H “Be grateful for the oppo rtunity you have been given. This is going to be the job you love to come to in th e morning.” - Kate Biggs
  • 10. values You are surrounded by smart, creative, amazingly awesome people and you just landed an opportunity to share an incredible journey with them. While the people that work here come from various backgrounds, share different religious and political views, and possess diverse personality traits we all share some core values that we believe are important. These values should underscore your experience here, providing guidance on your voyage and influencing your decisions along the way.
  • 11. love (LV) We are passionate about our work and kind to those we work with. We are respectful, express gratitude, forgive others and help those in need. teamwork (TW) We work together to solve problems. We place the team above ourselves and do what is best for the collective good. courage (CR) accountability (AC) fun (FN) We do what is right, regardless of We are responsible for our actions. We work our tails off, but have a the consequences. We challenge the We admit our mistakes, swallow our good time doing it. We have fun, conventional and don’t back down. pride and correct our shortcomings. embrace the laid back culture and enjoy our jobs. communication (CM) citizenship (CT) We communicate with each We are good corporate citizens. We other and our community. We are involved in our community and listen to feedback and engage in contribute to the world around us. constructive dialog.
  • 12. e no offices. ything but corporate. There ar Our corporate culture is an aditional co me to work naked). No tr No dress code (just don’t more like a ork an d interact with each other corporate hierarchy. We w the CEO just like Yo u can speak your mind to family than a company. are a flat, ind with your brother or sister. We you would speak your m ization. open, fast moving and free-spirited organ
  • 13. the IZEA amily is part of ur “real” f e care Yo o our b est to tak family too! We d s, but member ur team ahuas. of not only o nd chihu ldren a uses, chi their spo The best thing about working here is seeing your friends every day. They become your family since you spend more time here than at home. - Veronique Conus ple would at place s where peo I’ve worked hello.  It ignore yo u if you said completely we feel like w e are rence that mak es a big diffe f the day, at the end o gether, and e need all in this to er, even if w eer togeth we can all have a b other. ;) a use of each the beer bec oth - Aimee Bo
  • 14. e some d experienc see, hear an You ca n expect to feels a bit hings at IZE A. This place retty crazy t home. p act a bit like they do at like hom e, so people sticks, slow pets, cos tumes, glow There will be ropriate com ments ranks, inapp claps , f-bombs, p oments. y awkward m and generall id that just nd yours elf saying “d You might fi e want we love it. W s it did... and hap pen.” Hell ye ce our uniqu e culture rs to embra our te am membe to our secre t recipe. ingredients and ad d their own
  • 15. CRAZIEST THIN YOU HAVE EVE G R My boss interviewing a SEEN AT IZEA? candidate in a lobster costume.  - Jerry Biuso A man dres sed as Won der I could tell you, but then I’d Woman. have to kill you. A piñata breaking - Grady G - Carri Bright open and mini-liquor bottles falling out.   riffin - Sean Reynolds I danced on a table in a A back flip fail into a pool during restaurant amidst a cloud the company retreat -- resulting y of napkins while one of m in mucho blood & stitches. ates fellow employees threw pl - Dan Rua on the floor. Not recom mended ! - Aimee Booth
  • 16. GSD at take At IZEA we value individuals th e things the bull by the horn and mak that can happen. If you see something If you see be better go ahead and fix it. it down. an area of opportunity chase n or a list Don’t wait for specific directio , go out of tasks from your team leader ). there and Get Stuff Done (GSD
  • 17. Our company eats, sl eeps and breathes social media. It is the very foundation on which our compan y is built. We encourage you to blo g, Facebook, Twitter and otherwise share your heart out. We want you to become a champion of our company. That said, w e have some words of advice and expect you to represent IZEA in accordance w ith our core values. O CA SMEDI IAL
  • 18. THE GOLDEN RULE T hink . do while Everythin g you say and and the is a reflection of yourself em ployed at IZEA , a Facebook ether it is a public forum company. Wh u should n email to a customer yo post or even a l live on the blic an d expect it wil consider it pu are about to d o gives If what you Internet forever. another ay want to bounce it off you pause, you m am leader. team mem ber or your te . no delete button The Internet has
  • 19. Ô bE AUThENTIC & TRANsPARENT Use your real name online and when appropriate your title with the company. If you are scared to post something as yourself you probably shouldn’t be posting it. Ô CONsIDER YOUR AUDIENCE The content you publish is likely YOU ARE empowered being read by your fellow team members, IZEA clients as well as the media. Ô sTAY POsITIVE You should never engage r to You have the powe in combative, accusatory or otherwise confrontational activity. any It never turns out well. Leave the fix any problem, in big issues for our executive team. at way, immediately th out of Ô REsPECT COPYRIGhTs costs less than $50 Give people proper credit for their more work, and make sure you have pocket. If you need n issue than $50 to solve a the right to use something with attribution before you publish. your please consult with team leader.
  • 21. BUDDY UP Each new team me mber that joins the company is assigned a Budd y. Your Buddy is resp onsible for showing you the ro pes and is here as a resource when you have any quest ions. Your Buddy w ill meet with you once every tw o weeks during yo ur first 90 days. Once you are here for at least one yea r you can volunteer to be pa rt of the Buddy me ntor program. Æ ExECUTIVE sPONsOR : DONNA MACKENZIE
  • 22. rt team member? Q : What is better than a sma er team member. A : An even smart s marty pants We encourage ongoing education of our team members and provide resources for you to keep up to date with the latest & LEARN s trends and best practices. Each team Ô LUNCh m Leade r member has a $250 budget nth a Tea Each mo and Lear n for ongoing education that can be us a Lunch ed to attend events, buy will host a differe nt (L&L) se ssion on ed by th e books and take classes designed to fur is provid ther your education. You nch to do is topic. Lu don’t need any pre-approval for this. y, all you need Just make sure it relates to compan te. Want and participa r your education and submit an expens show up st let you e report. our own? Ju to host y ! der know Team Lea Want to go to a fancy conference or oth er event? Special grants for additional education may also be available. Ask your team leader about securing a bigger conti nuing education grant.
  • 23. Totems are ceremonial wood planks that are used to celebrate a team member’s experience and contribution to IZEA. All Totems start off as Ô AChIEVEMENTs unfinished wood and are decorated IZEA marks the accomplishments of and personalized by your Mentor. Your the group and the individual with Achievement stickers. These stickers mentor will present your Totem to you are custom designed to commemorate events you are involved with at IZEA. at the first IZEAUp you attend. You can expect to earn Achievements when we hit sales goals, launch new Æ ExECUTIVE sPONsOR : TED MURPhY products and reach other company Æ ACTIVIsTs : VERONIQUE CONUs AND MARTY sMITh milestones. There is a list of standard achievements that all team members Marty’s T are eligible for. New achievements are otem! added on an ongoing basis.
  • 24. ACHIEVEMENT COMMITMENT S Ô RockStar of the Month Ô Warrior Team member selected as RockStar of the Complete a Warrior Dash Ô Newb Month Ô Leggy First day of Service Ô RockStar of the Quarter Complete a 10k Ô Initiate Team member selected as RockStar of the Ô 1/2 Marathoner 90 Day of Service Quarter Complete a half marathon Ô Youngling Ô Big ShoutOut Ô Marathoner 1 Year of Service Collection of 25 individual ShoutOuts Complete a marathon Ô Padawan Ô Super ShoutOut 2 Years of Service Collection of 100 individual ShoutOuts Ô Knight Ô Perfect Attendance 3 Years of Service No sick/personal days used in a quarter Ô Master Ô Super Attendance 4 Years of Service No sick/personal days used 2 quarters in a row Ô High Master Ô Liftless 5 Years of Service Take the stairs instead of the elevator every day Ô Grand Master for a quarter. 6 Years of Service Ô Grand Master Flash PERsONAL hEALTh 7 Years of Service Ô Loser PERFORMANCE Commit to personal health and lose 20 lbs+ Ô Biggest Loser Ô Level Up Commit to personal health and lose 50 lbs+ Receive a formal promotion
  • 25. Ô Ultra Marathoner Earn your PHD from an accredited institution sALEs Complete an ultra-marathon CITIZENshIP Ô Rocket Ô Tri-Sprint Sell more than $50k in your first 90 days Complete a triathlon sprint Ô Community Organizer Ô QDog Ô Triathlon Organize a charitable event and rally at least Beat your quota for the quarter Complete a full triathlon five IZEA team members to participate Ô YDog Ô IronMan Ô Giver Beat your quota for the year Complete an Iron Man Participate in a charitable event as an IZEA Ô Top Dog Ô Team Player team member Sell the most of any sales person in a given year Sport an IZEA team uniform in 5 games Ô Super Giver Ô $100k Volunteer 50 hours in a single quarter FAMILY Sell your first $100k in services Ô Fundraiser Ô $1M Ô Knots Tied Raise $1,000 or more for a charitable Sell your first $1M in services Get married organization Ô $5M Ô Big Poppa Ô Thought Leader Sell your first $5M in services Become a new father (of a human) Get elected to be on the executive board for a Ô $10M Ô Big Momma charitable organization or trade group Sell your first $10M in services Become a new mother Ô Activist Ô You Can Do It! Ô Double Trouble Serve on the board for a charitable New personal sales record (above quota) Have twins organization or trade group Ô BOOM! Ô Triple Trouble TEAM wORK New company sales record Have triplets Ô Fortune Teller Ô Saver Ô Oracle Land a new Fortune 500 client brand Contribute 5% or more to your 401k Put together a how-to guide for training Ô Frequent Flyer Ô Super Saver purposes Log more than 10k miles in a quarter Contribute 10% or more to your 401k Ô Midnight Oil Ô Big Pimpin’ Ô Thrifty Eater Stay up past 3am working on official company Make a sale without being a member of the Bring in your lunch for every meal for a quarter business sales team EDUCATION Ô Solution Slayer Sell 5 Solutions Group deals over $100k each on Ô MBA a single year Earn your MBA from an accredited institution Ô Mini Cheese Ball Ô PHD Sell a single deal in excess of $200k
  • 26. Ô Cheese Ball of 50% or more as a direct result of a news story Ô Desk Vandal Sell a single deal in excess of $500k Ô Rock Your Face Off Randomly decorate someones desk Ô Super Cheese Ball Double our Facebook fans in a single Quarter Ô Badger Sell a single deal in excess of $1M Ô TweetIt Earn 100 badges in a single year Ô Mega Cheese Ball Double our Twitter followers in a single Quarter Ô Jetsetter Sell a single deal in excess of $5M Send a postcard to IZEA from a foreign country ENGINEERING Ô Oscar Worthy CUsTOMER LOVE Ô Ruby Master Put together a fun IZEA video that gets more Ô Love Doctor Become certified Ruby Engineer than 1,000 views on YouTube Receive a unsolicited letter to the CEO from a Ô MySQL Master Ô Doopelganger customer referencing actions that have gone Become a certified MySQL Engineer Come to work dressed as a cartoon character above and beyond for customer service Ô Hackalicious and stay in character all day Ô Ticket Magician Develop something brand new during Hack Ô Snapp’d Solve 5,000 customer tickets Day that gets accepted and implemented in Take a picture with a celeb and have your IZEA Ô Tweetheart production shirt on and visible Receive 10 personalized thank you tweets in a Ô Startup Junkie PLATFORMs single quarter Work on an approved passion product that gets green lighted and put into full production Ô Cashout OPERATIONs Ô On Call Complete your first cashout from an IZEA Ô Thriftmonster Fix an emergency issue outside the normal platform Reduce a third party expense by $10k or more work hours Ô ST Super User per year Ô Sleuth Complete 100 sponsored tweets Ô Buddy Be the first to identify fraud under $100 and Ô SS Super User Become a buddy for a new hire successfully recover all money Complete 20 sponsored posts Ô Bug Squasher Ô Super Sleuth Ô WR Super User Formally Log 50 new bugs in a quarter (not Be the first to identify fraud over $100 and Complete 250 sponsored checkins available to developers) successfully recover all money COMMUNITY FUN Ô Big News Ô Cakeplow Land the company a national television feature Do a cakeplow for your anniversary Ô Uptick Ô Tequila Lover Demonstrate an immediate registration uptick Have a tequila shot for your anniversary
  • 27. Æ ExECUTIVE sPONsOR : JERRY bIUsO MEETING FORMAT The IZEAUp is a weekly mee Ô NEw TEAM MEMbER INTRODUCTION ting of the entire company . The Ô sALEs UPDATE meeting happens every Tu esday from 11:00-11:30a bUsINEss DEVELOPMENT UPDATE m Ô EST sharp, unless the office ENGINEERING UPDATE happens to be closed. All Ô team members are expected Ô OPERATIONs UPDATE to participate in the meetin regardless of their physical g, Ô ExECUTIVE UPDATE location. A call in number is Ô shOUTOUTs provided for those that are Ô AChIEVEMENTs off-site. If you aren’t going to make ROCKsTAR OF ThE MONTh the meeting please let your Ô manager know in advance. The leaders of each departm ent deliver a brief update to the BRING YOUR TO entire team, limited to 5 m inutes each. The goal of the update TEM! is to provide communicatio All team members should bring their n to all team members and keep Totem to the meeting, it is where them informed of company happenings. Achievements are given out.
  • 28. REAL VALUE Every 25 ShoutOu ts y from other team m ou collect embers is worth 1/2 day off. at team The more you hel ShoutOuts are little Thank You’s th the more days yo p your team mem bers u can spend at th er to recognize e beach can give to each oth sipping on Piña C oladas! Use your members wisely and be sure ShoutOuts eir job. abo ve and beyond in th to recognize other s that someone for going have gone above and beyond for yo houtOut u. You will be given a n allotment of one S e calendar sticker for each week remaining in th I want t art date. o giv y ear based on your st Out bec e Matt a Shout au new adm se he created a nique in tool I want t o give Vero he me twic that makes because s e as fast! a Shout Out e last stayed late with m ute t min night to get a las oor! the d proposal out
  • 29. d culture. IZEA Loco is a cele bration of our team an ch quarter The event happens at the beginning of ea arts around 2pm. at an offsite location and usually st week to spend Remote emplo yees are flown in that articipate in the team some ti me in the office and p designed to foster building. These are fun events y relationship with team work and promote a health tside of work. your fellow Izeans ou Ô ANNIVERsARIEs We recognize team memb ers that have given us their ongoing comm itment. When you reach your anniversary you will receive a special award to thank yo u and mark the date. Team Members that rea ch the 5 year milestone will also receive a $1000 bonus and are added to the Fab Fiv e Plaque. Ô ThE CAKE PLOw Every team member that ce lebrates an anniversary can (but in no way is required to) participate in a ceremon ial cake plow and tequila shot. It is a right of passage. That is how we roll. Æ ExECUTIVE sPONsOR : DONNA MACKENZIE
  • 30. Æ ACTIVIsT : CRYsTAL DUNCAN I ZEA ATHLETICS Ô FLAG FOO TbALL - sPR Stop playin g Armchair q ur football th ING & wINTE uarterback an irst by playin g R d We want all of our team quench yo rs. members to live happy, team membe with your fellow healthy, productive lives . In addition to providin Ô KICKbALL - FALL ga ostalgic days of gym fitness program (see th R elive those n on! e benefits section) IZEA lass, and get your kickball also c supports participation in team athletics progra ALL ms. Ô DODGE b nch you can We provide the uniform If you can dodge a wre s and refreshments, yo u dodge a ball. supply the sweat and w inning attitude.
  • 31. Æ ExECUTIVE sPONsOR : JERRY bIUsO Æ ACTIVIsTs : MEREDITh MOORE IZEA FOR GOOD Ô COOK - FE bRUARY r families in Cook and serve meals fo se. cDonald Hou need at The Ronald M At IZEA giving back is an important part of what we EPTEMbER do. Each quarter the en Ô wORK - s the World by tire company participat Voluntee r at Give Kids es , painting, cle aning, buildin g in a charitable activity planting ing the prope rty. where we give back. In and gen erally improv addition, we encourag e individual team mem UNE bers Ô CLEAN - J mpoo drive fo r to engage in their own Recycle soap and sha passion project and rally rld. the Clean the Wo support of other IZEA te am members. CEMbER Ô PLAY - DE the US Marin e Toy dri ve to support toy r Tots annual Corps in their Toys fo drive.
  • 32. ZEA BAT I TLES Ô bbQ bATTLE Grab your ton ROYALE - JU gs eb NE and your apro est burgers, ri n! It’s time to bs, chicken a see nd Our team members are who makes th ippi. driven, aggressive and of the Mississ pork this side bER make things happen. W TEsT - OCTO e encourage friendly EN CO sTUME CON Ô hALLOwE ce some stiff ss up! You will fa competition among co We love to dre alloween Cost ume lleagues and have a few in the annual H competition scary to just p lain events throughout the Contest , ranging from year where IZEA team hysterical. members battle it out in grand style. - NOVEMbER Ô ChILI s MACK DOwN to claim the ti tle ve what it takes Think you ha batch of your own ror? Cook up a bers decide. of Chili Empe w team mem t your fello recipe and le Æ ExECUTIVE sPONsOR : TED MURPhY
  • 33. Æ ExECUTIVE sPONsOR : TED MURPhY Ô ROCKsTAR OF ThE MONTh Each month the leadersh ip team picks a team m outstanding contributio ember for recognition n to IZEA and awards th of The RockStar receives a em “RockStar of the Mon small award and an Ac th”. IZEAUp. Each RockStar hievement sticker at th of the Month selected e for RockStar of the Quar in a given quarter is eli ter. gible Ô ROCKsTAR OF ThE QUARTER Each quarter the compa ny at large votes for on “RockStar of the Quarte e team member to beco r.” Voting is done online me that have won RockStar and only those individua of the Month are eligibl ls name on a plaque, a sm e. The winner receives all award for their desk their sticker and a $500 bonu , a special Achievemen s. t
  • 34. pany gets Each year the entire com off- site together for 3 to 4 days of vision and team building, education, are the stuff recognition. These events any of your of legends and where m best memories and friendships at IZEA will be forged. Æ ExECUTIVE sPONsOR : TED MURPhY Æ ACTIVIsTs : JENNI sANDELLs & AshLEY EDwARDs
  • 35. Ô RETIREMENT PLAN FITS IZEA'S PREMIUM BENE IZEA offers a generous 401k program for all team members. We match 50% of your contributions up to 8% of your salary. We highly encourage your participation in this plan and urge all team members to save for the future. Ô MObILE DEVICE ALLOwANCE Ô MEDICAL, DENTAL & VIsION INsURANCE Ô FLExIbLE sChEDULE To encourage participation in WeReward and IZEA provides a comprehensive insurance Some of us are night owls. Some of us rise gain feedback from our team members we plan that provides medical, dental and vision and shine before farmers and babies. In provide a mobile device allowance. Team insurance through Aetna. order to support the varied lifestyles of our members may receive a credit of up to $300 team members we offer flexible schedules. towards the purchase of a new mobile device Ô PAID TIME OFF capable of running the WeReward app. IZEA provides multi-purpose paid time off IZEA’s standard business operating schedule (PTO) for all full time team members. Team is Monday through Thursday, 9:00 a.m. to Ô REFERRAL bONUs members are allotted PTO based on the years 6:00 p.m., and Friday 9:00 a.m. – 5:00 p.m. Some of our best team members have they have committed to the company. Flextime schedules may start between 7:00 come from referrals. If you refer a new team a.m. and 10:00 a.m., and end between 4:00 member to join the company you will be • Year 1 of employment: 10 business days p.m. and 7:00 p.m. eligible for a bonus. The bonus schedule is as • Year 2-3 : 12 business days follows: • Year 4 : 13 business days Ô PAID hOLIDAYs • Year 5-7 : 15 business days Everyone needs some time off to • $250 for a team member where we have • Year 7+ : 16 business days decompress and reenergize. IZEA provides not engaged an outside recruiter you with the following 14 paid holidays in • $1,000 for a team member where we Ô FITNEss PLAN 2011 in addition to your paid time off. have engaged an outside recruiter We believe that physical fitness is an important part of every team members’ • Martin Luther King Jr. Day Ô ADDITIONAL bENEFITs AVAILAbLE life and coincides with our goal for team • Good Friday • Short-Term Disability members to live active and balanced • Memorial Day • Long-Term Disability lifestyles. IZEA will reimburse team members • 4th of July (or Friday before) • Life and Accidental Death and for up to 50% of the monthly cost of their • Labor Day Dismemberment Insurance fitness program for a maximum of $40 per • Day before Thanksgiving and day after • Consolidated Omnibus Budget month. • Christmas Eve - New Years Day Reconciliation Act (COBRA)
  • 36. Ô Q2-Q4 2011 AwEsOMENEss APRIL JULY OCTObER Ô Q1 IZEA Loco - April 1st Ô Vacation Day (Independence Day) - July 4th Ô L&L “Activating Our Community” w/Pete - October 13th Ô IZEAN Flag Football - April 4th Ô L&L “The Competitive Landscape” w/Jerry - July 21st Ô Q3 IZEA Loco - October 14th Ô IZEAN Flag Football - April 11th Ô IZEA Retreat - July 14th-18th Ô Hack Day (Developers) - October 28th Ô IZEAN Flag Football - April 18th Ô Hack Day (Developers) - July 29th Ô Halloween Party - October 31st Ô L&L “How to Give Product Feedback” w/ David - April 21st AUGUsT NOVEMbER Ô Vacation Day (Good Friday) - April 22nd Ô IZEAN Flag Football - April 25th Ô Hack Day (Developers) - August 26th Ô L&L “Viral Growth Strategies” w/Dan - November 17th Ô Hack Day (Developers) - April 29th Ô Dodge Ball Tournament! - August 13th Ô Chili Battle Royale - November 18th Ô L&L “What’s Hot in The Market” w/Ted - August 18th Ô Thanksgiving Vacation - November 23-25th MAY Ô Hack Day (Developers) - November 28th sEPTEMbER Ô IZEAN Flag Football - May 2th DECEMbER Ô Cinco Day Mayo Party - May 5th Ô Vacation Day (Labor Day) - September 5th Ô Hangover Breakfast - May 6th Ô L&L “Your 401k” w/Donna - September 22nd Ô IZEA Holiday Party - December 10th Ô IZEAN Flag Football - May 9th Ô Hack Day (Developers) - September 30th Ô L&L “Kicking Ass in 2012” w/Ted - December 15th Ô IZEAN Flag Football - May 16th Ô IZEA SPIRIT WEEK! - September 19-23rd Ô Hack Day (Developers) - December 23rd Ô IZEAN Flag Football - May 23th Ô Christmas Vacation - December 24th - January 1st Ô L&L “Running Meetings and GSD” w/Donna - May 26th Ô Hack Day (Developers) - May 27th Ô Vacation Day (Memorial Day) - May 30th JUNE Ô BBQ Battle Royale - June 3rd Ô L&L “Social Media Nightmares” w/Pete - June 16th Ô Hack Day (Developers) - June 24th Ô IZEA 5th Birthday - June 25th
  • 37. i t’s o n u n o f peop a team e better. t to joi ife for th are abo ge your l le You an w hat can that will ch your eyes to ion and is We w ill open hard work, v her. when t n e toge happe e people com m aweso E FAMILY. Ô wELCOME TO Th