There is continuous change in PPC strategies and becomes hard to track all of them or to decide the one which needs more attention.

1. What Are The PPC Trend to Look
Out For in 2020

2. With an increase in competition, there is a
change in trends in digital marketing
strategies.
Making forecasts is not easy and it is the same
as the PPC landscape.

3.  There is continuous change in Pay-Per-Click
(PPC) strategies and becomes hard to track all of
them or to decide the one which needs more
attention.
 You don’t have to worry. Here we have shared
the top 7 PPC trends that are going to rule in
2020.
 Keep scrolling.

4. • A digital marketing strategy that worked for you
last year, may not guarantee similar results this
year.
• So, keep looking for the new PPC trends to rule
this year.

5. This enables you to enhance or lower bids and
retain your prominence towards audiences based
on the way they value your business.
You know about the type of people you must be
spending your resources to grow your business.
Customer Segmentation

6. • PPC optimization automates the identification
of opportunities and enable alterations and
make performance better.
• PPC account management by automating rules
and help you manage daily account bidding and
daily tasks of account management and bidding.
Automation

7. • ComScore forecasts that 50% of all the searches
would be through voice in 2020.
• This means voice-enabled devices will influence
more searches on which ad will appear.
Voice Search

8. In this kind of search, you can upload a picture
in a search engine to find relevant results.
So, what to do to get paid visual search?
 Start with images that show your website
offering.
 Use the best images.
 Ensure the right ALT text for SERPs.
 Use multiple images for SERPs.
Visual Searches

9. This is to track and display ads to the audience
when they leave your site. This is very personalized
and is an effective marketing strategy. This leads
to higher conversions.
Remarketing

10. The integration of SEO and PPC has its benefits
and can be used to get maximum results.
How to integrate both SEO and PPC?
 Keyword research for unearthing.
 Strategy for efficient positioning.
 Share data and information.
 More SERP coverage.
PPC and SEO Integration

11. • 2020 is going to witness various campaigns
with changing goals.
• When your goal is to create brand awareness,
you may go for the less performing keywords
which you avoided prior.
• Repeat purchasing can happen from brand
awareness.
ROI is No Longer A Benchmark

12. The PPC strategies are evolving with time. To be
up and above all in competition, your online
marketing strategies must change to meet the new
expectations.
We are a digital marketing agency based in Utah,
and we believe in remaining updated with changes
and trends.
If you are looking for assistance for your business
requirements, connect with us.

13. Thank You
Techpro Studio
Address: Room No: 703 & 704,
7th Floor, Merlin Infinite,
DN-51, Sector-V, Salt Lake City,
Kolkata - 700091
Ph: +91 33 4601 6343
Email: sales@techprostudio.com