What is Information Architecture ? Information architecture is combination of organizing a sites content into categories and creating an interface to support those categories.
Characteristics of Good IA• Balances business & user goals• Allows people to easily find what they need• Provides more than one way to content• Represents the content• Has a coherent underlying concept• Exposes information as needed
So what IAs do ??• Research Business• Research the audience• Analyze the data • Primary Objective • Goal• Develop labelling/navigation/site structure • Site maps • Site flow diagrams • Wireframes
What is web designing ?• It is the skill of creating presentations of content that is delivered to end user through the world wide web, by a web browser or other web-enabled software like internet television.
Refers to the process of “optimizing” both theon-page and off-page ranking factors in orderto achieve high search engine rankings fortargeted search terms.
• Title• Robots.txt• Meta Description• Key words/ long tail keywords• Out going links• Internal linking• Alt attribute (Image Optimisation)• Link title• Headings (H1, H2)• Domain name
• Quality backlink building – Directory submission – Blog commenting – Forum posting – Guest or sponsored posting – Link bookmarking• News Site and Press release
• SEM – Organic – Paid• Social Media – Facebook – Twitter – Youtube• Email marketing• Mobile marketing• Affiliate marketing
• Revenue from subscription• Revenue from Pay Per View• Revenue from CPM – Banner ads, skyscrapers• Revenue from CPC advertising• Revenue from CPA advertising• Revenue from PPI advertising• Selling user data• Website flipping