What is Information Architecture ? Information architecture is combination of organizing a sites content into categories a...
Characteristics of Good IA•   Balances business & user goals•   Allows people to easily find what they need•   Provides mo...
So what IAs do ??• Research Business• Research the audience• Analyze the data     • Primary Objective     • Goal• Develop ...
What is web designing ?• It is the skill of creating presentations of  content that is delivered to end user through  the ...
•   Photoshop•   Fireworks•   CorelDRAW•   Illustrator
BannerMenu       Content       Footer
• Markup Languages  – HTML, DHTML, XML, XSLT, etc....• Cascading Style Sheets (CSS)• Programming languages  Java, C#• Scri...
• Domain• Web pages• Web host
Refers to the process of “optimizing” both theon-page and off-page ranking factors in orderto achieve high search engine r...
•   Title•   Robots.txt•   Meta Description•   Key words/ long tail keywords•   Out going links•   Internal linking•   Alt...
• Quality backlink building   – Directory submission   – Blog commenting   – Forum posting   – Guest or sponsored posting ...
• SEM   – Organic   – Paid• Social Media   – Facebook   – Twitter   – Youtube• Email marketing• Mobile marketing• Affiliat...
• Revenue from subscription• Revenue from Pay Per View• Revenue from CPM    – Banner ads, skyscrapers•   Revenue from CPC ...
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Creating a smashing website
Upcoming SlideShare
Loading in …5
×

Creating a smashing website

285 views

Published on

This presentation summerises overall factors which are required for creating a great website.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Creating a smashing website

  1. 1. What is Information Architecture ? Information architecture is combination of organizing a sites content into categories and creating an interface to support those categories.
  2. 2. Characteristics of Good IA• Balances business & user goals• Allows people to easily find what they need• Provides more than one way to content• Represents the content• Has a coherent underlying concept• Exposes information as needed
  3. 3. So what IAs do ??• Research Business• Research the audience• Analyze the data • Primary Objective • Goal• Develop labelling/navigation/site structure • Site maps • Site flow diagrams • Wireframes
  4. 4. What is web designing ?• It is the skill of creating presentations of content that is delivered to end user through the world wide web, by a web browser or other web-enabled software like internet television.
  5. 5. • Photoshop• Fireworks• CorelDRAW• Illustrator
  6. 6. BannerMenu Content Footer
  7. 7. • Markup Languages – HTML, DHTML, XML, XSLT, etc....• Cascading Style Sheets (CSS)• Programming languages Java, C#• Scripting languages – perl,javascript,php, etc....• Web creation and editing software – Notepad++, Dreamweaver, Flash, Panic coda, Site Builder,Firebug etc..
  8. 8. • Domain• Web pages• Web host
  9. 9. Refers to the process of “optimizing” both theon-page and off-page ranking factors in orderto achieve high search engine rankings fortargeted search terms.
  10. 10. • Title• Robots.txt• Meta Description• Key words/ long tail keywords• Out going links• Internal linking• Alt attribute (Image Optimisation)• Link title• Headings (H1, H2)• Domain name
  11. 11. • Quality backlink building – Directory submission – Blog commenting – Forum posting – Guest or sponsored posting – Link bookmarking• News Site and Press release
  12. 12. • SEM – Organic – Paid• Social Media – Facebook – Twitter – Youtube• Email marketing• Mobile marketing• Affiliate marketing
  13. 13. • Revenue from subscription• Revenue from Pay Per View• Revenue from CPM – Banner ads, skyscrapers• Revenue from CPC advertising• Revenue from CPA advertising• Revenue from PPI advertising• Selling user data• Website flipping

×