Online/Social Gaming Social CRM Case Study of Buzzient

1. Case Study: Entertainment Applications
Online Community Management
The Company The Challenges The Buzzient Solution The Results
• Entertainment • Users where putting • Provided a way to monitor
applications developer comments in negative reviews in real time • Average monthly
• Millions of players reviews • Buzzient Sentiment Index billings/user up
• 15+ applications • Lower review scores provides application 80% in 2011
• Millions in revenue in where directly effecting managers yardstick for • Revenue growth
2010 downloads and usage tracking new feature of 300%
• In-app purchases introductions
decreased • Can respond directly to
problem posts in seconds
1 Buzzient.com