This document discusses Boeing and Vietnam Airlines. It includes: - An overview of Boeing, established in 1916 in Seattle, as one of the biggest manufacturers in the USA. - Details about two Boeing planes, the 747 and 787, including their capacities, ranges, costs and fuel efficiencies. - Vietnam Airlines' partnership with Boeing, purchasing 6 777s in 2003 and anticipating 787s in 2015. - Vietnam Airlines' mission, membership in aviation organizations, revenues and profits from 2006-2013. - Strategic plans and communication plans to strengthen relationships with customers and the US army. - Sales forecasts for Vietnam Airlines from 2011-2014, with increased revenues but higher costs.

1. Group 2
Members:
• Diep Quang Huy (1158049)
• Hua Bao Duy (1158025)
• Phan Tuan Vu (1158174)
• Nguyen Tran Quoc Anh (1158006)

2. The overview of Boeing
Boeing was established in
1916
The main center was build at
Seattle
The purpose of Boeing
The division of Boeing

3. The biggest manufacturers in
the USA

4. 467 passengers
(3 classes)
Boeing 747
11% less
605 passengers
(maximum)
Range
15000
km
Capacity
Fastest
commercial jet
Lower fuel consumption

5. 20% better than similarly sized
aircraft
Capacity
Range
14800 – 15750 km
Emission
16% less CO2
250 seats
Higher
revenue +
Boeing 787
Lower
costs = 787 – Dreamliner

6. S.W.O.T
Strengths
Already have business
relationship before
Skip procedures and
building trust
Stability in sales
Weaknesses
Technique
Lose chance to expend business
scale

7. S.W.O.T
Opportunities
Globalization
Customer need
Threats
Competitor
Price

8. Overview of Vietnam Airlines
Mission statement: Bring beautiful images and the best services of the nation around the world.
Become a prestige airlines in the Asian aviation market.
In 2006: Vietnam Airlines is as an official member of International Air Transport
Association(IATA).
In 2010: Vietnam Airlines joined Sky Team

9. Vietnam Airlines 2013
Revenue: 72,555 billion dong (increase 8.5% compared with proposed plan)
Profit: 140 billion dong (double compared with 2012)
Provide: 114,000 flights (increase2.9%)
Serve: 15,000,000 passengers (increase 8.5%)

10. Business relationship
Internal Sales Performance summary:
In 2003, Vietnam Airlines purchased 6 Boeing 777 aircrafts.
In 2015, Vietnam Airlines expects to use some Boeing 787 aircraft.

11. Customer Need
Trust - prestige
Priority advance information
Respect Better price
Customize more

12. Strategic plan
Reconsider and analyze financial situation, direction, trend and what
they are needing
Culture, traditions, habits
Strengthen or establish
Aim to periods that the demand of travel by planes increase
Open campaign to promote

13. Communication plan
Objectives
Connecting and communication with
customers
Get profits for company
Using web page to update
information
Audiences
Airline customers and army
customers
Good relationship with USA
army
Message
Collecting good ideas from customers to
get profits, which based on Strategic of
Boeing
Building long-term relationship and
improve the reputation

14. Communication plan
Tool and activities
Using posters, newsletters,
advertisement to introduce the
products
Timescales
ALWAYS on time when
delivering products
Keeping customers
relationship and maintain
the reputation
Evaluation and amendment
Receiving all complains of customers
Rethink and update products if these
complains are:
Useful
Impossible and affordable
=> Get trust from customers

15. Sale forecast
2011 2012 2013
2014 (before
plan)
2014 (after
plan)
Sales revenue 68.74 B 81.7 B 86.62 88.35 B 91.55 B
Cost of goods
sold
55.87 B 68.56B 73.19B 74.65 B 77.35 B
Unusual
expense
94 M 47 M 30 M 22.2 M 23.7 M

16. Thanks for your attention