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This presentation is 45 slides long.    At the end of the presentation I am asking for your help.Help in supporting cancer...
Bigger Than The Widget                         Are you bigger?
Do you remember your first time?                           The first time you made a connection?                          ...
Not to a person…                   …but to a thing?
I remember my first time…                                        Baseball is                            bigger than the wi...
I am a fan             I am a fanatic
I love the San Francisco Giants                                   Did you know they are the                               ...
It is more than a game to me                               I am emotionally invested                                      ...
Maybe for you it was…                        the grace of the ballet
the wonders of your first computer
experiencing your first Dead show
or driving in your first car
But I am also a fan of…                          Reese’s Peanut Butter Cups
andQuentin Tarantino films
Unfortunately, not all things are created equal
My emotional connection with the Giants                                is much greater than with Reese’s                  ...
The switching costs are very different…
What about you?
What are your customers switching costs?                                Are your relationships sticky?                    ...
Do they have an emotional connection to you?                                Or do they just like your widget?             ...
The world has changed                        The “good enough” is no longer good enough
The ubiquity of the internet                               has created the Long Tail
Customers            Your customers                             Demand more…and they can get it
“Good enough” is no longer good enough                               You have to be bigger                                ...
I have written a book                        about how to be bigger than the widget                                       ...
It is not “bigger”
It is just a book
Hopefully people will find the book useful                               But it needs to be more than the words           ...
What if the book did more than                             discuss how to be Bigger Than The Widget?                      ...
What if?
I have decided                 to donate all of the books profits                                              to a “bigge...
We can all help
You can help!
Here’s how…
1. Buy the book2. If you like it, tell your friends3. If you like the idea of raising money   for The V Foundation, tell y...
My goal…           $10,000 by May, 2012
That’s 2,000 books in the next six months                                            Seems reasonable
If I can get 200 of my friends to buy it                                           and they can each get 10 of their friends
2,000 books
6 months
$10,000
Can my widget be bigger than a book?                                       Yes!
And you can help                   And we can help find a cure                                                 One widget ...
You can support the project and get the book at:http://www.biggerthanthewidget.com/buyInterested in helping? Go tohttp://w...
Thank You!
Bigger than the Widget
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Bigger than the Widget

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Bigger than the Widget

  1. 1. This presentation is 45 slides long. At the end of the presentation I am asking for your help.Help in supporting cancer research by supporting me in telling a Bigger Than The Widget story. What does being Bigger Than The Widget mean? Read on! Thank You!
  2. 2. Bigger Than The Widget Are you bigger?
  3. 3. Do you remember your first time? The first time you made a connection? One that got to your emotional core?
  4. 4. Not to a person… …but to a thing?
  5. 5. I remember my first time… Baseball is bigger than the widget to me.
  6. 6. I am a fan I am a fanatic
  7. 7. I love the San Francisco Giants Did you know they are the 2010 World Series Champs?
  8. 8. It is more than a game to me I am emotionally invested My relationship to baseball is very sticky
  9. 9. Maybe for you it was… the grace of the ballet
  10. 10. the wonders of your first computer
  11. 11. experiencing your first Dead show
  12. 12. or driving in your first car
  13. 13. But I am also a fan of… Reese’s Peanut Butter Cups
  14. 14. andQuentin Tarantino films
  15. 15. Unfortunately, not all things are created equal
  16. 16. My emotional connection with the Giants is much greater than with Reese’s It is much more sticky
  17. 17. The switching costs are very different…
  18. 18. What about you?
  19. 19. What are your customers switching costs? Are your relationships sticky? Are your customers fanatical about your company?
  20. 20. Do they have an emotional connection to you? Or do they just like your widget? Are you Bigger Than The Widget?
  21. 21. The world has changed The “good enough” is no longer good enough
  22. 22. The ubiquity of the internet has created the Long Tail
  23. 23. Customers Your customers Demand more…and they can get it
  24. 24. “Good enough” is no longer good enough You have to be bigger and connect on an emotional level
  25. 25. I have written a book about how to be bigger than the widget Yet my book is only a widget
  26. 26. It is not “bigger”
  27. 27. It is just a book
  28. 28. Hopefully people will find the book useful But it needs to be more than the words It needs to be bigger
  29. 29. What if the book did more than discuss how to be Bigger Than The Widget? What if we could help others along the way?
  30. 30. What if?
  31. 31. I have decided to donate all of the books profits to a “bigger than the widget” charity
  32. 32. We can all help
  33. 33. You can help!
  34. 34. Here’s how…
  35. 35. 1. Buy the book2. If you like it, tell your friends3. If you like the idea of raising money for The V Foundation, tell your friends4. Share this presentation • Twitter • LinkedIn • Facebook • Your blog • email • Everywhere
  36. 36. My goal… $10,000 by May, 2012
  37. 37. That’s 2,000 books in the next six months Seems reasonable
  38. 38. If I can get 200 of my friends to buy it and they can each get 10 of their friends
  39. 39. 2,000 books
  40. 40. 6 months
  41. 41. $10,000
  42. 42. Can my widget be bigger than a book? Yes!
  43. 43. And you can help And we can help find a cure One widget at a time
  44. 44. You can support the project and get the book at:http://www.biggerthanthewidget.com/buyInterested in helping? Go tohttp://www.biggerthanthewidget.com/helpYou can learn more about the project at:www.biggerthanthewidget.comYou can learn more about The V Foundation at:www.jimmyv.org
  45. 45. Thank You!

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