1. This presentation is 45 slides long.
At the end of the presentation I am asking for your help.
Help in supporting cancer research by supporting me in telling a
Bigger Than The Widget story.
What does being Bigger Than The Widget mean?
Read on!
Thank You!

2. Bigger Than The Widget
Are you bigger?

3. Do you remember your first time?
The first time you made a connection?
One that got to your emotional core?

4. Not to a person…
…but to a thing?

5. I remember my first time…
Baseball is
bigger than the widget
to me.

6. I am a fan
I am a fanatic

7. I love the San Francisco Giants
Did you know they are the
2010 World Series Champs?

8. It is more than a game to me
I am emotionally invested
My relationship to baseball is very sticky

9. Maybe for you it was…
the grace of the ballet

10. the wonders of your first computer

11. experiencing your first Dead show

12. or driving in your first car

13. But I am also a fan of…
Reese’s Peanut Butter Cups

14. and
Quentin Tarantino films

15. Unfortunately, not all things are created equal

16. My emotional connection with the Giants
is much greater than with Reese’s
It is much more sticky

17. The switching costs are very different…

18. What about you?

19. What are your customers switching costs?
Are your relationships sticky?
Are your customers fanatical about your company?

20. Do they have an emotional connection to you?
Or do they just like your widget?
Are you Bigger Than The Widget?

21. The world has changed
The “good enough” is no longer good enough

22. The ubiquity of the internet
has created the Long Tail

23. Customers
Your customers
Demand more…and they can get it

24. “Good enough” is no longer good enough
You have to be bigger
and connect on an emotional level

25. I have written a book
about how to be bigger than the widget
Yet my book is only a widget

26. It is not “bigger”

27. It is just a book

28. Hopefully people will find the book useful
But it needs to be more than the words
It needs to be bigger

29. What if the book did more than
discuss how to be Bigger Than The Widget?
What if we could help others along the way?

30. What if?

31. I have decided
to donate all of the books profits
to a “bigger than the widget” charity

33. We can all help

34. You can help!

35. Here’s how…

36. 1. Buy the book
2. If you like it, tell your friends
3. If you like the idea of raising money
for The V Foundation, tell your
friends
4. Share this presentation
• Twitter
• LinkedIn
• Facebook
• Your blog
• email
• Everywhere

37. My goal…
$10,000 by May, 2012

38. That’s 2,000 books in the next six months
Seems reasonable

39. If I can get 200 of my friends to buy it
and they can each get 10 of their friends

40. 2,000 books

41. 6 months

42. $10,000

43. Can my widget be bigger than a book?
Yes!

44. And you can help
And we can help find a cure
One widget at a time

45. You can support the project and get the book at:
http://www.biggerthanthewidget.com/buy
Interested in helping? Go to
http://www.biggerthanthewidget.com/help
You can learn more about the project at:
www.biggerthanthewidget.com
You can learn more about The V Foundation at:
www.jimmyv.org

46. Thank You!