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tayhughes

Digital Strategy Presentation for Target

Social Media Technology Business

Digital Strategy
Presentation
By: Taylor Hughes

Target Audience

• Young adults
• Middle aged adults

Marketing Budget


Digital agency = $540,000





$250/hour
12 months

Paid Media = $400,000




Adwords/Display
Keywords around $.90 per click

Tools and Tactics






Twitter
Instagram
Blog
Phone app






Coupons
Contests
New products
#Bull’s-eye

• Pictures will show
• Convenience
• New products
• Most purchased
products
• Families having fun
with products

Blog + Phone app
•
•
•
•

Target: Shop in Your Sleep
Humorous Blogs
Informational
Phone app

Key Performance Indicators





Tracking social media
-Twitter, Instagram, Blog
Tracking customer purchasing patterns
Google Analytics

SUMMARY


Social media = Awareness = Loyal customers



Promote convenience



Place for everything

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Target campaign

1. Digital Strategy Presentation By: Taylor Hughes

2. Big Idea

3. Target Audience • Young adults • Middle aged adults

4. Marketing Budget  Digital agency = $540,000    $250/hour 12 months Paid Media = $400,000   Adwords/Display Keywords around $.90 per click

5. Tools and Tactics     Twitter Instagram Blog Phone app

6.     Coupons Contests New products #Bull’s-eye

7. • Pictures will show • Convenience • New products • Most purchased products • Families having fun with products

8. Blog + Phone app • • • • Target: Shop in Your Sleep Humorous Blogs Informational Phone app

9. Key Performance Indicators    Tracking social media -Twitter, Instagram, Blog Tracking customer purchasing patterns Google Analytics

10. SUMMARY  Social media = Awareness = Loyal customers  Promote convenience  Place for everything

Target campaign

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