2. Product Overview
PEPSI COLA FOUNDED IN 1902
FORMED PEPSICO IN 1965
VARIOUS BRANDS
PEPSI IS MANUFACTURED BY TRANSCOM
BANGLADESH LIMITED IN BANGLADESH
5. VALUE PROPOSITON STRATEGY
Pepsi produce their product for all class of people
They sell their products at very reasonable price
Special Offer
PRODUCT
Branding
Packaging
Product attribute
6. PRICE (Pricing Strategy)
Standard price
Discounts/allowances
Bundle free offer
PLACE (Distribution Strategy )
Transport System
Channels of distribution
Coverage area
11. FUTURE STRATEGIES OF PEPSI
Market Penetration
Market Development
Product Development
Diversification
12. Conclusion
Pepsi has 37% global market share operation in more than 100 countries
.At every level of pepsi cola company take great care to ensure that
highest standards are met in everything they do . In their product ,
packaging , marketing and advertising they strive for excellence because
they think their customer deserve better quality products .Pepsi has a big
enough market share to challenge CocaCola. They have their balance of
promotion , communicating to their target audience though celebreties like
Messi ,David Backham , Beyonce , Britney etc