Profile the market

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Profile the market

  1. 1. FAIR SKIN CLINICS Profile the market
  2. 2. EXECUTIVE SUMMARY <ul><li>The most important factor we have to consider when we are going to launch a new product in the market is SWOT analysis. this means its strength, weakness, opportunities and threats. for a successful business market measurements are also considerable .pre-launch and post-launch of the product are the basis. </li></ul>
  3. 3. BACKGROUND <ul><li>This is the new product which is going to launch in the market of Australia. These clinics offers specialized and customized skin solution that can be a product or a service. the products basically based on scientific skin treatments. which are nature friendly. </li></ul>
  4. 4. CAMPAIGN FOR MARKETING <ul><li>“ bridal campaign for brides and grooms” </li></ul>
  5. 5. OBJECTIVE <ul><li>Create awareness among the target market i.e youngsters about the bridal packages. </li></ul><ul><li>Educate people about the the possibilities of glowing skin. </li></ul>
  6. 6. MARKET SEMENTATION <ul><li>Some identical portion of the market but they are different from each other. </li></ul><ul><li>Market segmentation is the best way to satisfy the customers need. </li></ul><ul><li>They are: </li></ul><ul><li>Clear </li></ul><ul><li>Identifiable </li></ul><ul><li>Substantial </li></ul><ul><li>Unique </li></ul><ul><li>durable </li></ul>
  7. 7. BASES OF MARKET SEGMENTATION <ul><li>DEMOGRAPHIC: </li></ul><ul><li>Age </li></ul><ul><li>Gender </li></ul><ul><li>Family size </li></ul><ul><li>Income </li></ul><ul><li>Occupation </li></ul><ul><li>Education </li></ul><ul><li>Religion </li></ul><ul><li>Social class </li></ul>
  8. 8. <ul><li>GEOGRAPHIC: </li></ul><ul><li>Region </li></ul><ul><li>Size of area </li></ul><ul><li>Population </li></ul><ul><li>Climatic condition </li></ul><ul><li>PSYCHOGRAPHIC: </li></ul><ul><li>Attitude </li></ul><ul><li>Option </li></ul><ul><li>interest </li></ul>
  9. 9. CLEAR SEGMENTATION <ul><li>Is the segmentation which can be easily identified by communication and advertisement. The company is spreading knowledge among the people related to product by the various wayz such as </li></ul><ul><li>Internet </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Door to door marketing </li></ul><ul><li>Free samples </li></ul><ul><li>Social networking </li></ul><ul><li>Word of mouth </li></ul><ul><li>Promotion videos </li></ul><ul><li>Tv ads </li></ul>
  10. 10. MARKETINS STRATERGY <ul><li>It is a few steps procedure which needs to be follow </li></ul><ul><li>Target the market </li></ul><ul><li>Plan the product promotion </li></ul><ul><li>Product sales </li></ul><ul><li>Profit goals </li></ul><ul><li>Price of the product in the market </li></ul><ul><li>Marketing budget </li></ul><ul><li>Planned long run goals and profit </li></ul>
  11. 11. CONCLUSION <ul><li>As the product concern its very essential to study each and every fact that really effects the product whether concern with its advertisement or with the performance its important to spread the information among people so they can attract towards it. although all the other basis such as geographical, demographical, psycho graphical effects the product profile in the market. </li></ul>
  12. 12. REFERENCES <ul><li>Google.com </li></ul><ul><li>Windchimes.co.in </li></ul><ul><li>Students notes </li></ul>

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