The document provides an overview of the Ford Edsel automobile produced from 1958-1960. It discusses that the Edsel was named after Edsel Ford, Henry Ford's son. However, the Edsel failed commercially as it was the wrong car at the wrong time, with unattractive styling, high prices, and overhyped marketing. The document notes that the very name "Edsel" became synonymous with commercial failure. It discusses lessons learned, including that hyping an untested product, name, looks, price, research, and quality are all important factors for success.

1. CIA-1
Component-2
Principles & Practices of Management
Submitted by :-
Tarun Patel – 1711039
Pratyush Bista – 1711073
Nirmal Surya – 1711086
Siddharth M Santosh - 1711037

2. The Story of Ford EDSEL 1958

3. Ford Motor Company – at a
glance
The Ford Motor Company is an American
multinational automaker headquartered in
Dearborn, Michigan, a suburb of Detroit. It
was founded by Henry Ford and incorporated
on June 16, 1903.
• Type - Public company
• Headquarter - Dearborn, Michigan, U.S.
• Area served- Worldwide
• Products - Automobiles ,Luxury Vehicles,
Commercial Vehicles, Automotive parts.
• CEO - Jim Hackett

4. Overview of Ford Edsel
• Named after Edsel ford, son of
Henry ford.
• Manufacturer – Edsel division of
Ford Motor Company.
• Production - 1958-60
• Designer – Roy Brown
Body and Chassis
• Class – Full size car
• Layout – FR layout

5. Edsel
• Edsel was an automobile mark that was
planned, developed, and manufactured
by the Ford Motor Company for model
years 1958–1960.
• Ford invested heavily in a yearlong teaser
campaign leading consumers to believe
that the Edsel was the car of the future –
an expectation it failed to meet.

6. Failure of Edsel
• The very name “Edsel” became a
popular symbol for a commercial
failure.
• Unattractive
• Overpriced
• Overhyped
• Never gained popularity with the
contemporary American buyers
• Sold poorly
• Poor workmanship

7. Wrong Car at a Wrong Time
According to Jan.G.Deutsch , who wrote a book on Edsel’s Failure named ‘Selling the
People’s Cadillac: The Edsel And Corporate Responsibiity’, mentioned Edsel as,” the wrong car
at the wrong time”.
Had to compete with well established nameplates such as Pontiac , Oldmobile , Buick ,
Dodge and DeSoto.
Compete with its own internal sister division Mercury which itself had never been a stellar
sales success.
To make matters still worse , as a new make, Edsel had not established Brand loyalty with
buyers .
Hence Edsel was considered as ‘The Titanic Of Automoblies’

8. Comeback OF Ford
Failure of Edsel was counterbalanced equally by the
success Of ford Mustang.
Launched In 1964 and sold about half a million vehicles in
the first year of production.
Not only it had a better name and Good Looking Bonnet
and the Mustang was Affordable.
There was a Shift from Product Centric to Customer
Centric.

9. Lessons From EDSEL
Hyping An Untested product is an
mistake
Name Matters
Looks Count
Price is important
Right Research is important
Quality is important

10. THANK YOU