The document describes The Tuning Forks, an advertising media portal. It aims to help advertising media planners by allowing sellers to publish program guides and media catalogs online for buyers to book media slots. Buyers can upload advertising content directly to various media vehicles and obtain analytics data. The portal seeks to reduce overheads in the advertising process and improve relationships between buyers and sellers. Prototypes of the portal's interface are shown, with the message that more polished versions will soon be available to aid overworked media planners.

1. The Tuning Forks © 2009, The Big Umbrella Design Studios

2. “ Being an advertising media planner is a tough job…” © 2009, The Big Umbrella Design Studios Slide 2 of 24

3. “ I chase the endless negotiators on phone, email and what not…” © 2009, The Big Umbrella Design Studios Slide 3 of 24

4. “ There is too much of time wasted in getting the latest price sheets…” © 2009, The Big Umbrella Design Studios Slide 4 of 24

5. “ Too many hassles to get the information about premium slots on television, radio, print, web, mobile & outdoor media…” © 2009, The Big Umbrella Design Studios Slide 5 of 24

6. “ I end up investing and may be, wasting my too much of time un-necessarily …” © 2009, The Big Umbrella Design Studios Slide 6 of 24

7. Our sincere condolences to all those (advertising media planners) who share the same predicaments & sentiments . © 2009, The Big Umbrella Design Studios Slide 7 of 24

8. To them, we present The Tuning Forks … © 2009, The Big Umbrella Design Studios Slide 8 of 24

9. The Tuning Forks is an advertising media portal for the media buyers and sellers… © 2009, The Big Umbrella Design Studios Slide 9 of 24

10. The sellers (television channel owners, newspaper owners, etc) publish the program guide & media catalogue online and invite buyers to book the media slots/spaces… © 2009, The Big Umbrella Design Studios Slide 10 of 24

11. The buyer, an advertising media planner, uploads the advertising content directly from the web to any of the media vehicles (television, print, radio, web, mobile and outdoor)… © 2009, The Big Umbrella Design Studios Slide 11 of 24

12. The buyer can buy premium slots from the seller, or bid for a premium slot … © 2009, The Big Umbrella Design Studios Slide 12 of 24

13. The buyer gets precise analytics data of customer views, brand recall, reach & frequency… © 2009, The Big Umbrella Design Studios Slide 13 of 24

14. The Tuning Fork portal reduces the overheads involved in advertising & purchasing the media slots…improving the relationship between buyers and sellers… © 2009, The Big Umbrella Design Studios Slide 14 of 24

15. So how does The Tuning Fork portal look like? © 2009, The Big Umbrella Design Studios Slide 15 of 24

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21. Awfully bad looking right? Relax, these are prototypes , just wire-frames :) © 2009, The Big Umbrella Design Studios Slide 21 of 24

22. The pretty ones are being readied, and they will be live soon… © 2009, The Big Umbrella Design Studios Slide 22 of 24

23. Till then, our sympathies are with the advertising media planners. Amen. © 2009, The Big Umbrella Design Studios Slide 23 of 24

24. Thank you. © 2009, The Big Umbrella Design Studios Slide 24 of 24