This document summarizes key demographics of Facebook users and how businesses can benefit from using Facebook. It notes that over 103 million people in the US use Facebook, with the largest increases in users aged 55+ and 35-54. It also discusses the differences between personal profiles, Facebook pages for businesses/organizations, and groups. The benefits of a business Facebook page include that it's free, allows tracking of metrics like new fans and views, and enables reaching existing customers already using Facebook.

1. 103085520 Using Facebook for your Business

2. Demographics 103,085,520 in US 55% female 18-24 26 million 25-34 25.5 million 35-54 30 million 55+ 10 million

3. Increase since January of 09 55+ 922% 35-54 328% 25-34 127% 18-24 51%

4. Large and small Ford Motor Company – 90, 706 fans Sweet Surrender Dessert Café – 172 fans

5. Fan-created group Ear X-tacy Fan page has 5638 fans “Save Ear X-tacy” Group has 31,872 members

6. Webster Louisville 81 fans Webster Main campus, 1,895

7. Page versus Profile and Group Personal profile - individuals “Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook” “Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject.”

8. Benefits of using FB for business No monetary cost Cost of time and creativity Tracking tools, page views, new fans If not you, get someone else to do it for you, employee, relative, friend Your customers are there already.