You might be wondering how your email marketing stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint rate? The more context, the better. To Learn more about GloboMailer or follow us around social media Website: https://www.globomailer.com Facebook: https://www.facebook.com/GlobomailerEmailMarketing/ Twitter:https://twitter.com/globomailer

1. Email Marketing Stats
Categorized by Industry
Youmightbewonderinghowyouremail-marketingstatscomparetoothersin
thesameindustry.
Whatkindofopenratesshouldcompanieslikeyoursexpect?
Howmanybouncesaretoomany?
What’sanacceptableabusecomplaintrate?
Themorecontext,thebetter.
www.globomailer.com

2. Email Marketing Stats
Industry Open Click Soft BounceHard BounceAbuseUnsub
Agriculture and Food Services 25.06% 3.21%0.62% 0.48% 0.03% 0.29%
Architecture and Construction 24.92% 2.99%1.56% 1.19% 0.03% 0.37%
Arts and Artists 27.31% 2.88%0.67% 0.50% 0.03% 0.28%
Beauty and Personal Care 18.82% 2.12%0.43% 0.43% 0.03% 0.33%
Business and Finance 21.22% 2.76%0.72% 0.60% 0.02% 0.24%
Computers and Electronics 21.19% 2.30%1.09% 0.76% 0.03% 0.30%
Construction 22.39% 1.94%1.69% 1.36% 0.04% 0.45%
Consulting 19.53% 2.34%0.96% 0.76% 0.02% 0.29%
Creative Services/Agency 22.50% 2.72%1.13% 0.93% 0.03% 0.36%
Daily Deals/E-Coupons 14.16% 1.91%0.13% 0.09% 0.01% 0.11%
E-commerce 16.77% 2.46%0.32% 0.26% 0.02% 0.22%
Education and Training 21.79% 2.71%0.58% 0.50% 0.02% 0.20%
Entertainment and Events 21.43% 2.36%0.53% 0.45% 0.02% 0.28%
Gambling 17.29% 3.19%0.37% 0.50% 0.03% 0.16%
Games 21.33% 3.44%0.47% 0.52% 0.03% 0.24%
Government 26.20% 3.65%0.50% 0.42% 0.02% 0.13%
Health and Fitness 22.33% 2.77%0.47% 0.49% 0.03% 0.38%
Hobbies 28.69% 5.34%0.34% 0.28% 0.02% 0.22%
Home and Garden 24.39% 3.72%0.62% 0.45% 0.04% 0.38%
Insurance 20.75% 2.17%0.77% 0.84% 0.03% 0.24%
Legal 22.62% 3.00%0.79% 0.69% 0.02% 0.23%
Manufacturing 22.54% 2.46%1.51% 1.07% 0.03% 0.36%
Marketing and Advertising 18.11% 2.02%0.80% 0.66% 0.03% 0.28%
Media and Publishing 22.15% 4.65%0.30% 0.20% 0.01% 0.12%
Medical, Dental, and Healthcare 22.65% 2.49%0.79% 0.80% 0.04% 0.30%
Mobile 19.58% 2.17%0.61% 0.65% 0.03% 0.37%
Music and Musicians 22.90% 2.91%0.62% 0.47% 0.03% 0.29%
Non-Profit 25.13% 2.84%0.51% 0.43% 0.02% 0.19%
Other 23.22% 2.91%0.84% 0.67% 0.03% 0.28%
Pharmaceuticals 19.86% 2.59%0.79% 0.76% 0.03% 0.22%
Photo and Video 26.06% 3.77%0.77% 0.66% 0.03% 0.41%
Politics 22.68% 2.31%0.47% 0.45% 0.03% 0.22%
Professional Services 20.77% 2.58%0.93% 0.75% 0.03% 0.31%
Public Relations 19.99% 1.65%0.81% 0.64% 0.02% 0.22%
Real Estate 21.32% 1.95%0.68% 0.58% 0.04% 0.32%
Recruitment and Staffing 20.19% 2.28%0.56% 0.60% 0.02% 0.31%
Religion 26.34% 3.28%0.20% 0.18% 0.02% 0.12%
Restaurant 21.52% 1.29%0.24% 0.21% 0.02% 0.26%
Restaurant and Venue 21.963%1.38%0.59% 0.51% 0.03% 0.41%
Retail 21.33% 2.63%0.39% 0.33% 0.02% 0.28%
Social Networks and Online Communities21.78% 3.44%0.39% 0.32% 0.02% 0.23%
Software and Web App 21.29% 2.36%1.10% 0.90% 0.03% 0.39%
Sports 25.79% 3.39%0.52% 0.47% 0.02% 0.28%
Telecommunications 21.47% 2.51%1.22% 0.98% 0.02% 0.28%
Travel and Transportation 20.53% 2.27%0.69% 0.52% 0.03% 0.24%
Vitamin Supplements 17.7 1.91%0.37% 0.27% 0.03% 0.27%
Email Marketing Stats By Industry

3. Email Marketing Stats
GloboMailer is a leading Email Service Provider (ESP) which delivers
millions of emails per day for a variety of customers. We have
thousands of customer from all over the world ranging from small
businesses to large corporations, non profits organisations to schools
and even churches. Due to the diversity of our customers needs and
sending requirements we work as hard as possible to ensure we keep
our deliverability and success rates high, we constantly endeavor to
keep our systems clean from abuse and provide the best in end user
experience. They say nobody's perfect, but we'd like to think we are
close.
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Email Marketing Stats By Industry