2. Macy’s Case Solution
Planning for a miracle on 34th Street
- Tahmidur
Rahman

3. Introducing The Case and The Brand

4. 1. Steps Taken By CEOs
2. CEOs’ Strategy against
Porter’s Framework 3. CEOs succeeded when
Finkelstein Failed;
In Strategic Techniques
4. Planning &
Strategic measures
we recommend
5. TV Macy’s a
Life Saver ??

5. Actions
The Should have - Would Have - Could Have

6. • Gone to Moderate Pricing
• More areas Covered
• BPS – Buyer Planner Store
• TV MACY’S
“Customers don’t criticize us because they don’t like the merchandise
we carry. Rather, we get criticized when we don’t have what they
want to buy when they come in to buy it.”
- Myron Ullman, CEO, Macy’s

7. The Liaison; Decision & Output

8. A Miracle In Action

9. Aftermath

10. The End
Any Questions or Inquiries are Welcome!!
Thank you very Much