Companies with great logo design display a much better performance and earning that ones that have ordinary logos. A well designed logo will have your customer impressed and confident about your services or products when making a decision to purchase or not but if your logo is poorly designed; it leaves your customers doubtful on your performance and quality. The best thing you can do for your brand development is to have a memorable and unique logo that makes people curious about your offerings. A logo design is an impression of your brand. It should just be a hint, a clue, a suggestion on what your company offers or is made of. It works well in association with your brand name to make it distinct but by no means should a logo tell the whole story.