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Wisdio - A Story in Three Acts

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Wisdio - A Story in Three Acts shows what challenges startups face based on Wisdio.com's two-year long history.

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Wisdio - A Story in Three Acts

  1. 1. WISDIOA Story In Three Acts Sebastian Zontek
  2. 2. Sebastian Zontek - Bio 2nd company management consulting (steady growth) 1 company st 3 company ndIT hardware/software internet (fail) (big hope) years
  3. 3. Wisdio StoryAct #1 – “Let’s hire a programmer!”
  4. 4. Wisdio StoryAct #2 – “inside the building”
  5. 5. Wisdio StoryAct #3 – “lean startup”
  6. 6. What we have learned
  7. 7. #1How not to execute
  8. 8. #1 How not to execute in startupsLack of corecompetencesamong co-founders(Wisdio Act 1)
  9. 9. #1 How not to execute in startupsMVP!Focus!Milestones! 1882 - 2028
  10. 10. #2Product-market fit first!
  11. 11. #2 Product-market fit fail Product -market fitBlind faith in the original idea Waterfall approach No mockups/prototypes – instead ‘requirements specification Sitting ‘inside the building’
  12. 12. #3Lean startup is HARD!
  13. 13. #3 Lean startup is HARD!• It’s hard to throw away most of your design/developer work• It’s hard to test hypotheses instead of coding• It’s hard to get outside the building• It’s hard to keep on such disciplined approach
  14. 14. Conclusions
  15. 15. Create and test the Canvas
  16. 16. Be smart in testing hypothesesFake itthanmake it!
  17. 17. Release often, measure & iterate! “Just shit it out!” – Paul Bragiel
  18. 18. Useful tools
  19. 19. Testing landingpages (and ideas!)Mockups,prototypingUsers’ behaviortrackingMailing tousers or leads
  20. 20. One more thing…
  21. 21. Questions @sebastianzontek @wisdio sebastian@wisdio.com

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