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The Big Picture
We visualize informa0on
www.thebigpicture.design
www.thebigpicture.design
Table of contents
2
3
5
4
Why is visualiza,on so important?
What we've learned from science?
How ...
The most important facts
about a situa)on and
the effects of that
situa&on on other things.
“The Big Picture”
<expression>
...
www.thebigpicture.designWhat is The Big Picture?
Subjects people don’t
understand.
Unless you’re an expert
Poli%cs, Financ...
Ideas - Reports - Stories - Companies - News
Structures - Strategies - Data - Presenta0ons
We visualize
www.thebigpicture....
The purpose of visualiza0on is insight, not pictures.
Our goal
www.thebigpicture.designWhat is The Big Picture?
"First, you need professional
designers who can translate
complex ideas into non-verbal
language. "
Phil Parker - Professo...
www.thebigpicture.design
Why is visualiza,on
so important?
www.thebigpicture.designWhy is visualiza,on so important?
www.thebigpicture.design
Visuals are the most
universal language.
Increase your target
audience with easy
understandable v...
www.thebigpicture.design
Don’t get lost in details.
You s&ll retain your
overview of the big
picture.
To oversee
2
Why is ...
www.thebigpicture.design
It’s easier to digest a visual
than words. Almost 50%
of your brain is involved in
visual process...
www.thebigpicture.design
Stay focused while
reading a long report is
difficult. A visual will
show you a recap of the
most i...
www.thebigpicture.design
Ask yourself the following
ques%on: “How much is 5
million?” To es,mate the
value of numbers, com...
www.thebigpicture.design
People love images.
Images are easy to share,
and a%emp)ng to get
your follower’s a-en/on.
To Sha...
What we've learned
from science?
www.thebigpicture.design
Visuals cover
all languages
What we’ve learned from science?
ENGLISH
OTHER
中文
भारतीय
русский
Espa...
www.thebigpicture.design
On average users
only read 28%
of words per visit
What we’ve learned from science?
www.thebigpicture.design
We can get the sense
of a visual scene in less
than 1/10 of a second
0:01
seconds
What we’ve lear...
How we work?
www.thebigpicture.design
1
We read
How we work?
We read all the informa/on
or data you want us to
summarize
www.thebigpicture.design
1 2
We read We validate
How we work?
We read all the informa/on
or data you want us to
summarize
...
www.thebigpicture.design
We read
We read all the informa/on
or data you want us to
summarize
We validate
We extract the re...
www.thebigpicture.design
How do we visualize?
www.thebigpicture.design
Company growth, revenue, staff, income,…
We put all numbers and facts in one image.
A great idea f...
www.thebigpicture.design
? An easy-to-digest way of storytelling is a
short (animated) movie
Animated stories
How do we vi...
www.thebigpicture.design
We design clear pictograms that will simplify
the user experience
1 2 3
4 5 6
7
Visual instruc,on...
www.thebigpicture.design
?
A one storytelling-image that will
sketch a whole scenario.
Situa&on image
How do we visualize?
www.thebigpicture.design
?
We capture and connect data and
design a clean image or interface
Data visualiza+on
How do we v...
www.thebigpicture.design
?
By visualizing your mee1ng, you’ll have
a clear view from where the ideas come
from and how the...
www.thebigpicture.design
?
Presenta(ons Are your presenta-ons loud and
clear? Let us have a look…
How do we visualize?
www.thebigpicture.design
If you
were me,
you’d know.
Let’s never use this sentence again.
hello@thebigpicture.design +32 479 606 978Let’s connect www.thebigpicture.design
Thank you
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The Big Picture

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The Big Picture visualizes (complex) information

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The Big Picture

  1. 1. The Big Picture We visualize informa0on www.thebigpicture.design
  2. 2. www.thebigpicture.design Table of contents 2 3 5 4 Why is visualiza,on so important? What we've learned from science? How we work? How do we visualize? 1What is The Big Picture?Go to slide Go to slide Go to slide Go to slide Go to slide Table of contents
  3. 3. The most important facts about a situa)on and the effects of that situa&on on other things. “The Big Picture” <expression> Source: The Cambridge Dic#onary www.thebigpicture.designWhat is The Big Picture?
  4. 4. www.thebigpicture.designWhat is The Big Picture? Subjects people don’t understand. Unless you’re an expert Poli%cs, Finance & banks, Legals, Insurance, Construc)ons, Technology, Stock market, Climate change, Mechanics, Human rights, Cultural behavior, Bitcoins, Taxes…
  5. 5. Ideas - Reports - Stories - Companies - News Structures - Strategies - Data - Presenta0ons We visualize www.thebigpicture.design <Informa)on> What is The Big Picture?
  6. 6. The purpose of visualiza0on is insight, not pictures. Our goal www.thebigpicture.designWhat is The Big Picture?
  7. 7. "First, you need professional designers who can translate complex ideas into non-verbal language. " Phil Parker - Professor of Marke/ng and the Chaired Professor of Management at INSEAD www.thebigpicture.designWhat is The Big Picture?
  8. 8. www.thebigpicture.design Why is visualiza,on so important?
  9. 9. www.thebigpicture.designWhy is visualiza,on so important?
  10. 10. www.thebigpicture.design Visuals are the most universal language. Increase your target audience with easy understandable visuals. To understand 1 Why is visualiza,on so important?
  11. 11. www.thebigpicture.design Don’t get lost in details. You s&ll retain your overview of the big picture. To oversee 2 Why is visualiza,on so important?
  12. 12. www.thebigpicture.design It’s easier to digest a visual than words. Almost 50% of your brain is involved in visual processing To process 3 Why is visualiza,on so important?
  13. 13. www.thebigpicture.design Stay focused while reading a long report is difficult. A visual will show you a recap of the most important content. To focus 4 Why is visualiza,on so important?
  14. 14. www.thebigpicture.design Ask yourself the following ques%on: “How much is 5 million?” To es,mate the value of numbers, compare them on a visualized, measurable scale. To compare 5 Why is visualiza,on so important?
  15. 15. www.thebigpicture.design People love images. Images are easy to share, and a%emp)ng to get your follower’s a-en/on. To Share 6 Why is visualiza,on so important?
  16. 16. What we've learned from science?
  17. 17. www.thebigpicture.design Visuals cover all languages What we’ve learned from science? ENGLISH OTHER 中文 भारतीय русский Español português ‫ا‬‫ل‬‫ع‬‫ر‬‫ب‬‫ي‬‫ة‬ indonesian
  18. 18. www.thebigpicture.design On average users only read 28% of words per visit What we’ve learned from science?
  19. 19. www.thebigpicture.design We can get the sense of a visual scene in less than 1/10 of a second 0:01 seconds What we’ve learned from science?
  20. 20. How we work?
  21. 21. www.thebigpicture.design 1 We read How we work? We read all the informa/on or data you want us to summarize
  22. 22. www.thebigpicture.design 1 2 We read We validate How we work? We read all the informa/on or data you want us to summarize We extract the relevant from the irrelevant.
  23. 23. www.thebigpicture.design We read We read all the informa/on or data you want us to summarize We validate We extract the relevant from the irrelevant. We visualize We start designing. 1 2 3 How we work?
  24. 24. www.thebigpicture.design How do we visualize?
  25. 25. www.thebigpicture.design Company growth, revenue, staff, income,… We put all numbers and facts in one image. A great idea for a clear annual report. ? Infographics How do we visualize?
  26. 26. www.thebigpicture.design ? An easy-to-digest way of storytelling is a short (animated) movie Animated stories How do we visualize?
  27. 27. www.thebigpicture.design We design clear pictograms that will simplify the user experience 1 2 3 4 5 6 7 Visual instruc,ons? How do we visualize?
  28. 28. www.thebigpicture.design ? A one storytelling-image that will sketch a whole scenario. Situa&on image How do we visualize?
  29. 29. www.thebigpicture.design ? We capture and connect data and design a clean image or interface Data visualiza+on How do we visualize?
  30. 30. www.thebigpicture.design ? By visualizing your mee1ng, you’ll have a clear view from where the ideas come from and how they look like. Sketchno)ng How do we visualize?
  31. 31. www.thebigpicture.design ? Presenta(ons Are your presenta-ons loud and clear? Let us have a look… How do we visualize?
  32. 32. www.thebigpicture.design If you were me, you’d know. Let’s never use this sentence again.
  33. 33. hello@thebigpicture.design +32 479 606 978Let’s connect www.thebigpicture.design Thank you

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