my work Graphic Standard Manual Caturdaya Pte Ltd SINGAPORE

1. Graphic Standard
Manual
Caturdaya Pte Ltd
SINGAPORE

2. Caturdaya Pte Ltd
SINGAPORE
Table Of Content
01.Table Of Content
02.Introduction | about Logo
03.The Logo
03.Structure & Layout
04.Corporate Colours
05.Logo Colours
06.Incorect Usage The Logo
07.Typeface/font
08.Stationary Set
08.Namecard
09.Letterhead
10.Report Cover
11.Visual Merchandise
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
01.

3. Caturdaya Pte Ltd
SINGAPORE
Introduction
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
02.
Caturdaya Pte Ltd
SINGAPORE
Basic Concept of Design
Blue circle is a picture of belief, integrity, and maximum achievment in
maintaining the quality of product as a firebrick company. Initial letter “C” as the
indentity and characteristics formed from blue colored geometric fields with
orange accents inspired by the company’s name and produc from the Logo.
An Identity which describes the integrity and trust as a refractory stone that
prioritizes product quality to achieve perfection with a spirit of partnership.

4. The Logo
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
03.
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Alternative layout 1
Alternative layout 2
Full Signature
Logogram
logotype
Caturdaya Pte Ltd
SINGAPORE
20 Maxwell Road # 06 - 03
Maxwell House,Singapore.069113
Tel :+65 6225291
Structure and Layout

5. The Logo
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
04.
Caturdaya Pte Ltd
SINGAPORE
Corporate Colour
Colors play an important role in communicating our brand promise. The corporate
colors are part of our brand identity system.The colors must be used as much as
possible.
Caturdaya Pte Ltd
SINGAPORE
C M Y K
R G B
215 87
11 80 96
43
2
#D7572B
C M Y K
R G B
42 170
70 15 00
226
00
#2AAAE2
C M Y K
R G B
28 54
100 77 28
100
12
#0C4979

6. The Logo
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
05.
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Greyscale Logo
Black and white logo on light background
Caturdaya Pte Ltd
SINGAPORE
Black and white logo on dark background
Caturdaya Pte Ltd
SINGAPORE

7. The Logo
Incorect Usage
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
06.
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd SINGAPORE Logo must always be applied in its correct forms, colors and
sizes as specified in the guideline. Incorrect usage of the logo risks its consistency in
appearance.
Do not distort or adjust the
proportions of the logo.
X Do not modify the artwork
or substitute it with
another typeface.
X Do not add any special
effects.
X
Do not alter the color
specifications of the logo.
X
Do not eliminate any
elements of the logo.
X Do not change the position
of the elements of the logo.
X Do not place logo
on patterned or busy
background.
X
Do not place logo
on same colour
background.
XDo not rotate the logo.X
All components of logo may only be used in their full integrity. They may not be
used individually.
CaturdayaPteLtd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
CaturdayaPteLtd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE

8. The Logo
Typeface / font
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
07.
Caturdaya Pte Ltd
SINGAPORE
As with Corporate Colours, the fonts are integral part of visual identity.The following font are
to be used in all official documents or communication.
Myriad (14pt) Roman
ABCDEFGHAIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.:,:(?!/&)
Myriad (14pt) Bold
ABCDEFGHAIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.:,:(?!/&)
Myriad (14pt) Italic
ABCDEFGHAIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.:,:(?!/&)
Myriad (14pt) Bold Italic
ABCDEFGHAIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.:,:(?!/&)

9. Stationary Set
Name Card
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
08.
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Kandali Achmad Lubis
Director
20 Maxwell Road # 06 - 03
Maxwell House,Singapore.069113
Tel :+65 6225291
Kandali@caturdaya-singapore.com
size :9 x 5.5 cm
Caturdaya Pte Ltd
SINGAPORE

10. 20 Maxwell Road # 06 - 03
Maxwell House,Singapore.069113
Tel :+65 6225291
Registeredletter
SampleCompanyLtd.
000SampleStreet
POBox000
SampleTown0000
SubjectA4letterheadtemplate
Date23.05.2008
Tel+0000000-00000
Mobile+000000000000
E-mailjoe.sample@BMWClubxy.com
DearMr.Example
Thisisthetemplateoftheletterheadof ThetypefaceusedisArial10.5ptwith12.5ptlinespacing.
Thistextisso-calleddummytextandhasnomeaning.Thisdummytext
isnotmeanttoberead.Itsonlypurposeistodemonstratethesize,colourandpositionofthetext
withinthecorrectformat.ThetypefaceusedisArial10.5ptwith12.5ptlinespacing.Thistextis
so-calleddummytextandhasnomeaning.
Thistextisso-calleddummytextandhasnomeaning.Thisdummytextisnotmeanttoberead.
Itsonlypurposeistodemonstratethesize,colourandpositionofthetextwithinthecorrectformat.
Thistextisso-calleddummytextandhasnomeaning.Thisdummytextisnotmeanttoberead.Its
onlypurposeistodemonstratethesize,colourandpositionofthetextwithinthecorrectformat.
Yourssincerely,
JoeSample
size :A4
Stationary Set
Letterhead Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
09.

11. Stationary Set
Envelope Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
10.
110mm
220mm
Caturdaya Pte Ltd
SINGAPORE
20MaxwellRoad#06-03
MaxwellHouse,Singapore.069113
Tel:+656225291

12. Visual
Merchandise Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual
11.
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE
Caturdaya Pte Ltd
SINGAPORE

13. Caturdaya Pte Ltd
SINGAPORE

14. Caturdaya Pte Ltd
SINGAPORE
2014