Customers tell you, subtly, when they're interested and ready to buy. You just need to know what to look and listen for.

1. 7 Buying Signals
You Need to Know
KO Sales Coach

2. What are They?
When customers are interested
and/or ready to buy they’ll let you
know but most of the time they won’
t use words. They will, however,
send loud non-verbal signals that
you can pick up on an respond to.

3. What’s the Big Deal?
Your ability to recognize and respond
appropriately to buying signals can give
you a huge advantage in Sales.
They help you make a better connection
with your customer and know when the
time is right to close.

4. 7 Buying Signals to Listen For

5. 1 Asking about a Specific Product or Service
When your customer asks specific
questions about a product or service it
indicates they are interested.
Examples:
What other sizes does this come in?
How would something like this be handled?

6. 2 Asking about Delivery Times
A customer who is asking how soon they would receive it is not
only indicating interest but also a sense of urgency. (If you have
a RUSH option...it might be something to mention!)
Examples:
“How soon could I get this?”
“If I ordered today, how soon would it come?”
“How do you ship your products?”

7. 3 Asking about Methods of Payment
Your customer is only interested in
finding out what type of payments you
take if they are interested in the
product! This is a HUGE buying signal!
Examples:
“Do you take checks?”
“What type of credit cards do you
accept?”

8. 4 Questions about Your Guarantee
When your customer is asking about your guarantee or
warrantee he’s checking to be sure you stand behind
your product’s reliability. Checking on this means he’s
strongly considering the purchase!
Examples:
“What sort of warranty comes with this?”
“What if it doesn’t work out?”
“How long is the guarantee period?”

9. 5 Questions about Your Company
It’s important for customer to feel confident
that they’re dealing with a reputable and
experienced company. Questions about your
company come from customers who are
considering a purchase.
Examples:
“How long has your company been in
business?”
“How long have you been selling these?”

10. 6 Asking You To Repeat Information
When a customer asks you to repeat something you
just said or wants more details about it, it indicates
they are interested!
Examples:
“Would you tell me a bit more about that feature?”
“A minute ago you mentioned that special feature
would you go over that again?”

11. 7 Other Positive Verbal and Non-Verbal Clues
When a customer leans in, or nods (yes) they are
signaling they’re interested.
Examples:
“Really?”
“Interesting...”

12. Sell More
Learn to recognize and react appropriately to the
signals your customer is providing you and you’ll
close more sales!
More for Tips, Techniques and Tools to take your
sales career to the next level visit:
KOSalesCoach.NET