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Contents
The “Referral” email...................................................................................................................................................3
The “Send Me An Email” email...............................................................................................................................4
The Elevator Pitch ......................................................................................................................................................5
The ‘Not Sure’ follow-up.....................................................................................................................................6
Objection handling....................................................................................................................................................7
We’ve never had a problem with diesel contamination.............................................................................7
I already have a fuel polisher on my tank ......................................................................................................7
I want polishing but I don’t want to pay that much ....................................................................................8
If I buy a Diesel Defence polisher why do I need ClearTank cleaning?..................................................9
Feature – Benefit – Advantage.............................................................................................................................10
1µm (micron) filtration .......................................................................................................................................10
1, 5, 10 and 25µm (micron) filtration options..............................................................................................10
Anti-rotational fittings ........................................................................................................................................11
Water-absorbing filters......................................................................................................................................11
7-day timer............................................................................................................................................................12
Alert systems.........................................................................................................................................................12
Touch-screen controller ....................................................................................................................................13
Zero down-time...................................................................................................................................................13
Sales support materials ..........................................................................................................................................14
Web Update service ...........................................................................................................................................14
Press release .........................................................................................................................................................14
Sales Support Book.............................................................................................................................................14
Email content........................................................................................................................................................14
Brochures and datasheets.................................................................................................................................14
PowerPoint Presentations .................................................................................................................................15
Photos.....................................................................................................................................................................15
Animations.............................................................................................................................................................15
Dropbox.................................................................................................................................................................15
Contact details......................................................................................................................................................15
