Description of The Walt Disney Company and the various marketing concepts involved in its business plan. The key strengths & risks the company deals with.

1. Disney : The Story of Fun

2. My story

3. My childhood friends

4. It all started in 1923 by Walt Disney

5. FUN FAMILY ENTERTAINMENT

6. Disneyland

8. What Did
Disney
Do
Best?

9. 1. Entertainment for all

10. 2. Good Knowledge Of Consumer MINDset

11. 3. Sales & Advertisements

12. 4. This Hit Show

13. 5. Disney Merchandise & Consumer Products

14. 6. Disney Technology

15. 7. Disney & Social Media

16. RISKS !!

17. • Staying True To its Legacy

18. • High Competition & Greater investments

19. • Dip in World Economy

20. Summarising..
Disney: A Story of Fun
What did Disney do
Best?
Risks!

21. Disclaimer
Created by Swapnil Kumar Singh, IIT Madras during marketing
internship by Prof. Sameer Mathur, IIM Lucknow