Branding APLD with Garden Media Group 2 21 10
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How does The Association of Professional Landscape Designers take advantage of branding? Check out this presentation to the APLD Chapter leaders at a symposium in Berkeley CA
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Branding APLD with Garden Media Group 2 21 10
- 1. Branding APLD APLD Chapter Symposium Berkeley, CA February 20-21, 2010
- 4. A brand is not a name or URL
- 5. A brand is not a logo or symbol
- 6. A brand is not a character
- 7. A brand is not a slogan or jingle
- 8. A brand is not a package or signage
- 13. The Heart & Soul
- 15. An effective brand reflects the brand’s true personality
- 16. An off target brand is disconnected from your brand personality
- 17. Starbucks Mission: To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time. The Intimate Brand
- 18. Delaware
- 19. Irvine CA
- 20. England
- 21. Japan
- 22. Dubai
- 23. Lisbon
- 24. Disney Village -- Paris
- 25. The Starbucks Brand is the Same
- 31. All members understand & share APLD Vision & Values
- 38. Consistent Name & Look
- 41. Reach Industry Peers & Associates Reach out to landscape designers, real estate and building trades & partner industries Increase APLD awareness Place trade stories Promote award winners
- 42. Attract Educators & Students Build brand awareness Populate social media Promote APLD competitions, seminars & scholarships
- 43. Educate Consumers Promote why you need a landscape designer Distribute “how-to” stories Promote award winners locally Include in Garden Trends Use social media
- 44. Engage Media Introduce media influencers to APLD Develop resource list of experts Conduct media tours Develop PR tool kit for members
- 45. Get Social
- 50. Call: 610-444-3040 Mail: 520 W. State St. Kennett Square, PA 19348 Fax: 610-444-3043 Email: Susan@gardenmediagroup.com Notes Website Dates & Location Name of Local Trade or Consumer Show Notes Email/Phone Contact Name Name of Newspaper, TV, Radio, Magazine, Website, Social Media Chapter Email/Phone Expertise Recommended Members Chapter Email/Phone Expertise for speaking/interviews Your Name
- 52. [email_address] © 2010 Garden Media Group @SuziMcCoyGMG suzi.mccoy in/suziwatsonmccoy 610-444-3040
Editor's Notes
- What does toilet paper have to do with your brand?