Building a long-lasting relationship with the customer gets your brand to go beyond just ‘likes’, ‘clicks’ and ‘tweets’. It is about knowing the customer as a whole, treating each of the million customers as special and delivering a personalized experience for each of them.
Sitecore stands apart from the crowd of marketers with its experience marketing cloud that promises to deliver a real experience in real time as opposed to simply converting customer presence to sales.
Read the full blog here: http://suyati.com/experience-real-marketing-with-sitecores-experience-marketing-cloud/
To get in touch, write to us at: jghosh@suyati.com
2. Building a long-lasting relationship with
the customer is all about knowing the
customer as a whole, treating each of the
million customers as special and
delivering a personalized experience for
each of them.
What is CRM today?
3. Sitecore stands apart from the crowd of
marketers with its experience marketing
cloud; uses a holistic approach by focusing
on the customer as a whole, knowing
them and catering to what they needs and
wants.
What Sitecore does?
4. As companies got entangled with the
technical aspects of digital marketing, the
human touch to real marketing got lost; this
is where Sitecore surged ahead with its
experience marketing to provide a human
touch with its automation.
Real V/s Digital Marketing
5. Primary Feature of Sitecore
Web Content Management
Mobile Marketing
Email capabilities
Marketing automation
360 degree view of customer profile
Transactional Elements in Ecommerce
6. Delivering Personalized Experience
Sitecore provides simple tools to observe
customer behavior so that their unique
needs and interests can be identified and
relevant content can be pushed to them.
7. Sitecore provides real time information on
dynamic customer segments based on
criteria like behaviour, cross-channel
interaction, location and campaigns that
interest them.
Info on Customer Segments
8. Whether or not your content has worked
can be instantly tested and measured to
refine or optimize its performance can be
done via predictive analysis in real-time.
Predictive Analytics
9. Quick and easy deployment
Other features of Sitecore Implementation
Scalability as per your requirements
Easy management of system updates, patching, and maintenance
10. That’s not all, feel free to share this information
For any queries on CMS
11. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified
approach to customer acquisition. This unified digital marketing approach
requires system integration between various CMS and CRM platforms, and a
slew of eCommerce, Marketing Automation, Social Media Listening, email
and social marketing, and customer service systems. Our specialized
knowledge in Salesforce, open source and .Net based systems enables us to
build effective custom integrated solutions for our clients.