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SuStainable brandS ConferenCe
Monterey, Ca / June 7-10, 2010,
Monterey ConferenCe Center


THE FUTURE WILL BE DELIGHTFUL PLAY ON AT SB’11
PLAY ON!


                             BRANDS OF THE FUTURE
                             WILL BE SUSTAINABLE BRANDS.
Building them requires smart strategic moves, exceptional execution and captivating
creative. At SB’11, come reawaken your sense of play and discover how game thinking
and even humor can increase productivity, improve problem solving skills, and inspire
others to join you in bringing better brands to market. Enjoy three days of extraordinary
conversation and outcomes as the game changers in sustainability, brand and design
come together to shape the future.




 learn more and register at: www.sustainablebrands11.com
SUSTAINABLE BRANDS PROmISE THE FUTURE WILL BE DELIGHTFUL!
the world as we know it is at a pivotal point
in history and humankind is now faced with
an unprecedented challenge. the social,
environmental, and economic implications
of population growth, over consumption of
resources, and threats to biodiversity demand a
dramatic shift from ‘business as usual’. Smart
companies realize that the opportunity is ripe
for sustainable brands to own the future.

Since 2004, Sustainable Life Media has been              At SB’11, join leading sustainable brand
helping leading businesses uncover that                  leaders such as General electric, Unilever,
opportunity by providing solutions to these              SC Johnson, 3M, Hewlett Packard, Green
increasing global pressures. We inspire, equip           Mountain Coffee, reI, and hundreds more
and engage over 45,000 sustainable business              to discuss how better brands will shape the
leaders via our events, newsletters, and website.        future through by keeping tabs on the changing
now in its 5th year, the Sustainable Brands              playing field, making smarter strategic moves,
conference has become the center of gravity              and leveraging game thinking and play to spur
for companies that are committed to leveraging           creativity and innovation, teamwork, customer
sustainable innovation as a driver of business           engagement and loyalty, and behavior change
and brand value.                                         for the better.
                                                    learn more at: www.sustainablebrands11.com or 415.626.2212
A GAmE-cHANGING LINE UP
                      At SB, you’ll be part of a rich three-day dialogue, kick-started by some of the
                      leading thinkers and practitioners of environmental and social innovation in the
                      world. Plenary speakers inspire and provoke conversations that are picked up by
                      all in interactive, facilitated breakout sessions and salons, at birds-of-a-feather
                      dinners, in a multitude of networking events and activities – and this year, in a
                      unique set of hands-on, team building and game play experiences that will help
                      make the value of play come alive for all participants.

                      our commitment is to ensure you’ll leave inspired, engaged, and better
                      equipped to build new business and brand value for your company by innovating
                      for sustainability. And as always, we’re so confident in the value you’ll receive
                      by joining us -- we guarantee it!

A few of our SB’11 Game Changer Faculty include:




Chris librie,             lisa Klauser                  Michael Maggio,                Michael dupee
Director of Global        VP Consumer & Customer        VP Global Strategic            VP Corporate Social
Sustainability,           Solutions                     Design Operations,             responsibility, Green
SC Johnson                Unilever                      Johnson & Johnson              Mountain Coffee
                                                                                       roasters, Inc.


                                                   learn more at: www.sustainablebrands11.com or 415.626.2212
A GAmE-cHANGING LINE UP cONTINUED:




Marc Gobe,                     Chip Conley,                Jeffrey Hollender,             Chris laslo,
Designer, Futurist,            Founder & CEO,              Co-founder, Seventh            Author, Sustainable
Author, Citizen Brands,        Joie de Vivre               Generation, Author,            Value, and soon,
Brandjam, and                                              The Responsibility             Embedded Sustainability
Emotional Branding 2.0                                     Revolution




                          over the last two years robert has developed and implemented Kendall
                          Jackson’s Corporate responsibility program built on a platform of ISo
                          14001, LeeD, Certified California Sustainable Winegrowing using the Global
                          reporting Initiative for accounting. early achievements include; two LeeD Gold
                          certifications; all U.S. vineyard acreage and wineries CCSW certified, 4,200
                          acres Sustainability in Practice certified and the Stratospheric ozone Protection
                          Award from the ePA. energy conservation achievements now top 9.3 million
robert boller             kWh annually – equal to 1,500 homes usage.
Vice President of
Sustainability &
Production, Kendall       robert has twenty two years of wine business experience in a broad spectrum of
Jackson Winery            positions evenly split between operations, marketing and sales.


                                                      learn more at: www.sustainablebrands11.com or 415.626.2212
PLAY WITH THE LEADERS
the Sustainable Brands Conference is the preeminent
international conference for executives throughout your
organization who are looking to understand today’s changing
business playing field and gain insight into best new moves for
build new products and enhancing brand value. Innovating for
sustainability takes perseverance, collaboration, and a long
term commitment, so at SB’11 we invite you to Play on! and we
look forward to demonstrating why it doesn’t hurt to add a bit
of humor along the way.

at Sb’11 You’ll learn:
• How increasing access to data can help you          • How the pursuit of happiness is playing a bigger
visualize the right next move                         role in defining value at individual, organizational
                                                      and global economic levels
• How technology is helping sustainable brand
innovators change the game                            • How smart, semi-irreverent marketers are
                                                      letting go of guilt and shame and using fun and
• What “Gamification’ means, how it works, how
                                                      humor to generate attention, engagement, and
to measure it and what it can do for your brand
                                                      even behavior change…
                                                  learn more at: www.sustainablebrands11.com or 415.626.2212
HERE’S WHO’S PLAYING
Whether you are a trend watching business,or sustainability executive a brand strategist or designer
looking for new products or service ideas that better meet unfolding environmental or social needs, or
a communications professional seeking insights in to how to craft messages that hit the mark, make
Sustainable Brands 2011 your move to find new ideas and partners to help you leverage sustainable
innovation for competitive advantage. Here are just a few of those who are part of the Sustainable
Brands community




Increase your learning! Join our VIP group of leading brand innovators from ford, target, Coca-Cola,
Johnson & Johnson, SC Johnson, 3M, bumble bee foods, Kendall Jackson, unilever and more – each of
whom are engaged in driving the shift to a sustainable future.


                                                  learn more at: www.sustainablebrands11.com or 415.626.2212
THE mONTEREY BAY PENINSULA – A LOcATION THAT INSPIRES PLAY IN ALL OF US

At SB’11, you’ll find Skills Building Pre-conference Workshops, Birds-of-a feather networking dinners,
and experiential learning opportunities that support our mission to inspire, engage, and equip brand
leaders to find new ways to drive business and brand value by innovating for sustainability.

Part of the reason for the unique, Sustainable Brands experience is its setting along the beautiful
northern CA coast.. Located at the Monterey Conference Center and Portola Hotel & Spa, the conference
is near Monterey’s world-famous historic district, Cannery row, and just steps away from fisherman’s
Wharf, the renowned Monterey Bay Aquarium, and dozens of magnificent restaurants. enjoy plenty of
opportunities to indulge in your favorite activities along with your peers. In addition, take advantage of
our special room rate of $179 per night at the Portola Hotel & Spa, conveniently located adjacent to the
Conference Center. the hotel will fill up quickly, so make sure to reserve your room today.
SB INNOVATION OPEN
As part of our mission to be the bridge to better
brands, we are proud to announce the third annual
Sustainable Brands Innovation open – an early
stage business competition focused on connecting
the existing global brands and socially responsible
investor communities to the most innovative new
product and service solutions brought to market by
today’s social and eco-entrepreneurs. If you are in
the early venture stages of a business plan or are
an Impact Investor with a desire to connect with
an entrepreneur, the Innovation open will be the
highlight of your week.




                                                      Learn more about SBIo at SBInnovationopen.com
Picture: Winner of SBIo 2010, BioLite
SUSTAINABLE BRANDS 2011.
 JUNE 7-10, mONTEREY cONFERENcE cENTER
For best rates, register today to attend Sustainable Brands 2011. June 7-10, Monterey,
CA. Broaden your thinking, build new partnerships, and uncover new opportunities
to increase your business and build your brand. We guarantee this will be the most
productive – and playful conference you attend all year!




                               sustainablebrands11.com/register or 415.626.2212

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Sustainable Brands 2011 - Brochure

  • 1. SuStainable brandS ConferenCe Monterey, Ca / June 7-10, 2010, Monterey ConferenCe Center THE FUTURE WILL BE DELIGHTFUL PLAY ON AT SB’11
  • 2. PLAY ON! BRANDS OF THE FUTURE WILL BE SUSTAINABLE BRANDS. Building them requires smart strategic moves, exceptional execution and captivating creative. At SB’11, come reawaken your sense of play and discover how game thinking and even humor can increase productivity, improve problem solving skills, and inspire others to join you in bringing better brands to market. Enjoy three days of extraordinary conversation and outcomes as the game changers in sustainability, brand and design come together to shape the future. learn more and register at: www.sustainablebrands11.com
  • 3. SUSTAINABLE BRANDS PROmISE THE FUTURE WILL BE DELIGHTFUL! the world as we know it is at a pivotal point in history and humankind is now faced with an unprecedented challenge. the social, environmental, and economic implications of population growth, over consumption of resources, and threats to biodiversity demand a dramatic shift from ‘business as usual’. Smart companies realize that the opportunity is ripe for sustainable brands to own the future. Since 2004, Sustainable Life Media has been At SB’11, join leading sustainable brand helping leading businesses uncover that leaders such as General electric, Unilever, opportunity by providing solutions to these SC Johnson, 3M, Hewlett Packard, Green increasing global pressures. We inspire, equip Mountain Coffee, reI, and hundreds more and engage over 45,000 sustainable business to discuss how better brands will shape the leaders via our events, newsletters, and website. future through by keeping tabs on the changing now in its 5th year, the Sustainable Brands playing field, making smarter strategic moves, conference has become the center of gravity and leveraging game thinking and play to spur for companies that are committed to leveraging creativity and innovation, teamwork, customer sustainable innovation as a driver of business engagement and loyalty, and behavior change and brand value. for the better. learn more at: www.sustainablebrands11.com or 415.626.2212
  • 4. A GAmE-cHANGING LINE UP At SB, you’ll be part of a rich three-day dialogue, kick-started by some of the leading thinkers and practitioners of environmental and social innovation in the world. Plenary speakers inspire and provoke conversations that are picked up by all in interactive, facilitated breakout sessions and salons, at birds-of-a-feather dinners, in a multitude of networking events and activities – and this year, in a unique set of hands-on, team building and game play experiences that will help make the value of play come alive for all participants. our commitment is to ensure you’ll leave inspired, engaged, and better equipped to build new business and brand value for your company by innovating for sustainability. And as always, we’re so confident in the value you’ll receive by joining us -- we guarantee it! A few of our SB’11 Game Changer Faculty include: Chris librie, lisa Klauser Michael Maggio, Michael dupee Director of Global VP Consumer & Customer VP Global Strategic VP Corporate Social Sustainability, Solutions Design Operations, responsibility, Green SC Johnson Unilever Johnson & Johnson Mountain Coffee roasters, Inc. learn more at: www.sustainablebrands11.com or 415.626.2212
  • 5. A GAmE-cHANGING LINE UP cONTINUED: Marc Gobe, Chip Conley, Jeffrey Hollender, Chris laslo, Designer, Futurist, Founder & CEO, Co-founder, Seventh Author, Sustainable Author, Citizen Brands, Joie de Vivre Generation, Author, Value, and soon, Brandjam, and The Responsibility Embedded Sustainability Emotional Branding 2.0 Revolution over the last two years robert has developed and implemented Kendall Jackson’s Corporate responsibility program built on a platform of ISo 14001, LeeD, Certified California Sustainable Winegrowing using the Global reporting Initiative for accounting. early achievements include; two LeeD Gold certifications; all U.S. vineyard acreage and wineries CCSW certified, 4,200 acres Sustainability in Practice certified and the Stratospheric ozone Protection Award from the ePA. energy conservation achievements now top 9.3 million robert boller kWh annually – equal to 1,500 homes usage. Vice President of Sustainability & Production, Kendall robert has twenty two years of wine business experience in a broad spectrum of Jackson Winery positions evenly split between operations, marketing and sales. learn more at: www.sustainablebrands11.com or 415.626.2212
  • 6. PLAY WITH THE LEADERS the Sustainable Brands Conference is the preeminent international conference for executives throughout your organization who are looking to understand today’s changing business playing field and gain insight into best new moves for build new products and enhancing brand value. Innovating for sustainability takes perseverance, collaboration, and a long term commitment, so at SB’11 we invite you to Play on! and we look forward to demonstrating why it doesn’t hurt to add a bit of humor along the way. at Sb’11 You’ll learn: • How increasing access to data can help you • How the pursuit of happiness is playing a bigger visualize the right next move role in defining value at individual, organizational and global economic levels • How technology is helping sustainable brand innovators change the game • How smart, semi-irreverent marketers are letting go of guilt and shame and using fun and • What “Gamification’ means, how it works, how humor to generate attention, engagement, and to measure it and what it can do for your brand even behavior change… learn more at: www.sustainablebrands11.com or 415.626.2212
  • 7. HERE’S WHO’S PLAYING Whether you are a trend watching business,or sustainability executive a brand strategist or designer looking for new products or service ideas that better meet unfolding environmental or social needs, or a communications professional seeking insights in to how to craft messages that hit the mark, make Sustainable Brands 2011 your move to find new ideas and partners to help you leverage sustainable innovation for competitive advantage. Here are just a few of those who are part of the Sustainable Brands community Increase your learning! Join our VIP group of leading brand innovators from ford, target, Coca-Cola, Johnson & Johnson, SC Johnson, 3M, bumble bee foods, Kendall Jackson, unilever and more – each of whom are engaged in driving the shift to a sustainable future. learn more at: www.sustainablebrands11.com or 415.626.2212
  • 8. THE mONTEREY BAY PENINSULA – A LOcATION THAT INSPIRES PLAY IN ALL OF US At SB’11, you’ll find Skills Building Pre-conference Workshops, Birds-of-a feather networking dinners, and experiential learning opportunities that support our mission to inspire, engage, and equip brand leaders to find new ways to drive business and brand value by innovating for sustainability. Part of the reason for the unique, Sustainable Brands experience is its setting along the beautiful northern CA coast.. Located at the Monterey Conference Center and Portola Hotel & Spa, the conference is near Monterey’s world-famous historic district, Cannery row, and just steps away from fisherman’s Wharf, the renowned Monterey Bay Aquarium, and dozens of magnificent restaurants. enjoy plenty of opportunities to indulge in your favorite activities along with your peers. In addition, take advantage of our special room rate of $179 per night at the Portola Hotel & Spa, conveniently located adjacent to the Conference Center. the hotel will fill up quickly, so make sure to reserve your room today.
  • 9. SB INNOVATION OPEN As part of our mission to be the bridge to better brands, we are proud to announce the third annual Sustainable Brands Innovation open – an early stage business competition focused on connecting the existing global brands and socially responsible investor communities to the most innovative new product and service solutions brought to market by today’s social and eco-entrepreneurs. If you are in the early venture stages of a business plan or are an Impact Investor with a desire to connect with an entrepreneur, the Innovation open will be the highlight of your week. Learn more about SBIo at SBInnovationopen.com Picture: Winner of SBIo 2010, BioLite
  • 10. SUSTAINABLE BRANDS 2011. JUNE 7-10, mONTEREY cONFERENcE cENTER For best rates, register today to attend Sustainable Brands 2011. June 7-10, Monterey, CA. Broaden your thinking, build new partnerships, and uncover new opportunities to increase your business and build your brand. We guarantee this will be the most productive – and playful conference you attend all year! sustainablebrands11.com/register or 415.626.2212