2. Values and the workplace
44%
choose meaningful
work over salary
36%
work harder when they
feel their organisation
is making a difference
42%
only want to work for
an organisation that
benefits society
@GlobalTolerance
@RosieWarin
3. Values and the workplace - millennials
@GlobalTolerance
@RosieWarin
62%
only want to work for
an organisation that
benefits society
50%
choose meaningful
work over salary
53%
work harder when they
feel their organisation
is making a difference
4. Values and purchasing decisions
@GlobalTolerance
@RosieWarin
50%
regularly factor in the
ethics of a company
before making a
purchase
31%
are happy to spend
more to do so
5. Values and purchasing decisions - millennials
@GlobalTolerance
@RosieWarin
60%
regularly factor in the
ethics of a company
before making a
purchase
38%
are happy to spend
more to do so
6. Values and lifestyle
@GlobalTolerance
@RosieWarin
60%
of the nation regularly
donates money or time
to social causes,
raising to 63% in
millennials
84%
of millennials consider
it their duty to make a
positive difference
through their lifestyle