Bags are the best option to choose as business promotional products for your target audience. The article will help you to pick the right bag category to suit your marketing needs.

1. 8 Bag Categories To Choose From In 2022!
It doesn’t take long to understand why bags are so popular as promotional giveaways. They rank
as high as pens, t-shirts and mugs as desirable products people would love to receive as gifts.
The main advantage offered by bags is the large imprint area – there is no way passersby are
going to miss your logo and tagline on bags! Bags are also spacious and provide a convenient
way to help your target audience move their belongings from point A to B.
The purpose of this article is to highlight the 8 bag categories (along with a few recommended
choices) available at Promo Direct. All these business promotional products come in a range of
sizes – pick the right category to suit your marketing needs.
1.Totes
Our tote bags are large and unfastened with durable, parallel handles emerging from the sides.
They are mostly used for carrying shopping items. They are also used as a reusable alternative to
plastic shopping bags. We have 3 further categories of totes available at Promo Direct.
 Non woven totes: Big Thunder Tote (Full Color), Therm-O-Tote, and Celebration Tote
Bag (Abe)
 Shopping & grocery totes: YaYa Budget Non-Woven Shopper Tote, Atlas Nonwoven
Grocery Tote, and Hercules Non-Woven Grocery Tote
 Cotton & plastic totes: 14 oz. Coventry Cotton Canvas Tote Bag, Large Jute Tote,
and TranSport It Tote

2. 2.Travel bags
These bags are ideal for carrying a range of items in comfort while your recipients travel to
work, the gym or another country! These bags are durable enough to withstand the impact of
traveling long distances. Examples include:
 Delta2 – Fanny Bag
 Ultimate Rolling Duffel Bag
 Amenities Bag
3.Travel wallets
Our travel wallets are exclusively designed to house the documentation required for traveling,
along with providing safe space to store currency and cards. Examples include:
 Polytex Travel Document Case
 Coin Case and ID Holder Wallet
 Zippered Vylon Document Case
4.Lunch bags
Our lunch bags are insulated and rely on the vacuum produced between the inner and outer
layers to prevent energy dissipation. These bags do a fine job of keeping food warm or cold,
thanks to a central layer made of foam. The thicker the foam, the greater the insulation.
Examples include:
 Center Divider Lunch Bag
 Therm-O-Snack
 Icy Bright Lunch Cooler
5.Laptop & tablet bags
Our laptop bags feature a laptop sleeve that is slightly bigger than average laptops. These bags
are designed to protect laptops from scratches, bumps, water and dust during everyday use.
Recipients will appreciate these bags and definitely carry them to work. Examples include:
 Graphite Deluxe 15″ Computer Backpack
 Brandt 15″ Computer Business Case
 Range 15″ Computer Backpack
6.Backpacks
There is no doubt that backpacks are hugely popular among a wide range of target audiences.
They look good and are great to carry around town. All our backpacks are spacious and can do
your branding efforts a world of good. They can be used to carry a range of personal belongings,
including laptops. Examples include:
 On The Move Backpack
 Trek 15 Computer Backpack
 Graphite Slim 15.6″ Computer Backpack
7.Messenger bags
Messenger bags have similar functionality as backpacks, and are designed to ensure comfort for
people carrying heavy items, while providing easy access to contents. Examples include:

3.  Computer Messenger Bag
 Bolt Urban Messenger Bag
 Oxford Slim Computer Brief
8.Cooler bags
Cooler bags can keep beverages and food fresh and cool wherever your recipients take them.
You could opt for cooler totes, 6-pack coolers or backpack coolers. Our cooler bags are high on
technology and utility value, ensuring high marketing value for your brand. Examples include:
 Chrome Non-Woven 9 Can Lunch Cooler
 Adelene PEVA Lined Backpack Cooler
 Koozie® Two-Tone Sport Kooler
We hope this article helps you choose the right bag for your brand. Get in touch with us for more
marketing ideas and we will definitely help you. We look forward to hearing from you soon.
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