A successful marketing strategy will help your business acquire new leads that can be converted into sales. But it is not enough to find new potentials customers for your business – you need to build long-lasting and ongoing customer relationships. You will do that when you focus on the individual needs of the people you serve.

3. A successful marketing strategy
will help your business acquire
new leads that can be converted
into sales.

4. But it is not enough to find new
potentials customers for your
business – you need to build long-
lasting and ongoing customer
relationships.

5. The need for personalized
attention has brought back the
human approach to marketing for
businesses in which new tools
have been developed that track
and measure the sales experience
of buyers online.

6. This allows for a much better
understanding of the needs of your
target market coupled with social
media measurement and statistics
from sources like Facebook,
Twitter, and Google Plus.

7. The following are several
areas on social media
where businesses can focus
on meeting the needs of
their customers:

8. • Mobile marketing
• Personalized product promotion
• Understand all of your social
media channels

9. With the onset of larger tablets and
smart phones a brand or business can
make a product available for quick and
easy purchases, sharable links for social
media, instant replies to customer
service issues, and no-hassle purchases
and returns.

10. It is simply not enough to have a
website and buy-now button, but
to rather track and respond to
requests, questions, and concerns.

11. Smart marketing today involves
paying attention to the ever-
changing demands of the
consumer, and to offer something
that will meet their needs.

12. Your business can benefit from
social media by measuring the
reactions and communication for
all of your active channels, and
making adjustments where
necessary in order to maximize
your reach and effectiveness.

13. Document created by Susan Gilbert based
on the article Customer-Centric Marketing
Matters For Business.