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Feature Spotlight: Heatmap Analysis


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Heatmap Image Testing is one of our most interactive question types. It can be used for ad testing, website design, product/ packaging research, and many more things. Learn more about what heatmap analysis is and how to set it up in this Feature Spotlight.

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Feature Spotlight: Heatmap Analysis

  1. 1. HEATMAP ANALYSIS Visually represent data about your website, logo, or ad design Friday, September 12, 14
  2. 2. WHAT IS A HEATMAP? A heatmap is a two-dimensional graphical representation of data where the information is represented by different colors. Heatmaps are extremely powerful for understanding what part of a web page, logo, ad, or any other design that are the most eye-catching to viewers. Friday, September 12, 14
  3. 3. HOW DO I USE IT? With Survey Analytics, you can conduct heatmap analysis by using our interactive heatmap question type! Respondents can click + drag a selection over the area of the image that they find most visually appealing. With multiple respondents, you will quickly see the density range of different colors and the corresponding popularity. The brighter the color, the more clicks and attention that area is getting. Friday, September 12, 14
  4. 4. HOW TO SET UP HEATMAP Setting up a heatmap analysis in Survey Analytics is simple. Once you are logged into your account, click “Create New Survey” or select the survey that you want to add a heatmap analysis question to. Next, click on “Advanced Question Types” and you will find “Heatmap Image Testing” about half way down. Friday, September 12, 14
  5. 5. HOW TO SET UP HEATMAP Next you will see this screen. Here is where you can add Question Text for instructions and select the image you want to use. If your image is not already uploaded, you will need to upload it from your Image Library found on the left hand side. You can also select the maximum number of image areas that a user can choose (up to 5). Friday, September 12, 14
  6. 6. GETTING THE MOST OUT OF YOUR DATA When people take the survey, they will see the image you uploaded (see example on the right). Then they can click and drag as many boxes as you specified (up to 5) over the image in the areas that they think are most eye-catching. Once more people have taken the survey, the colors will start to appear deeper, giving way to rich insights about where people look at your website, logo or ad design. There are so many applications and uses for heatmap analysis - and it’s actually fun to take! Friday, September 12, 14