Heatmap Image Testing is one of our most interactive question types. It can be used for ad testing, website design, product/ packaging research, and many more things. Learn more about what heatmap analysis is and how to set it up in this Feature Spotlight.

1. HEATMAP ANALYSIS
Visually represent data about your website, logo, or ad design
Friday, September 12, 14

2. WHAT IS A HEATMAP?
A heatmap is a two-dimensional
graphical representation of data
where the information is
represented by different colors.
Heatmaps are extremely powerful
for understanding what part of a
web page, logo, ad, or any other
design that are the most eye-catching
to viewers.
Friday, September 12, 14

3. HOW DO I USE IT?
With Survey Analytics, you can
conduct heatmap analysis by using
our interactive heatmap question
type! Respondents can click + drag
a selection over the area of the
image that they find most visually
appealing. With multiple
respondents, you will quickly see
the density range of different
colors and the corresponding
popularity. The brighter the color,
the more clicks and attention that
area is getting.
Friday, September 12, 14

4. HOW TO SET UP HEATMAP
Setting up a heatmap
analysis in Survey
Analytics is simple. Once
you are logged into your
account, click “Create
New Survey” or select
the survey that you want
to add a heatmap analysis
question to. Next, click on
“Advanced Question
Types” and you will find
“Heatmap Image Testing”
about half way down.
Friday, September 12, 14

5. HOW TO SET UP HEATMAP
Next you will see this screen.
Here is where you can add
Question Text for instructions
and select the image you want
to use. If your image is not
already uploaded, you will
need to upload it from your
Image Library found on the
left hand side. You can also
select the maximum number
of image areas that a user can
choose (up to 5).
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6. GETTING THE MOST OUT OF YOUR DATA
When people take the survey, they will see
the image you uploaded (see example on the
right). Then they can click and drag as many
boxes as you specified (up to 5) over the
image in the areas that they think are most
eye-catching.
Once more people have taken the survey, the
colors will start to appear deeper, giving way
to rich insights about where people look at
your website, logo or ad design. There are so
many applications and uses for heatmap
analysis - and it’s actually fun to take!
Friday, September 12, 14