AND WHAT MEN AND WOMAN ARE LOOKING AT
AND HOW TO USE HEAT MAPS IN MARKETING
Heat map and women
Women tend to focus the attention on
the face and the torso...
Heat map and men
While men … well
Where the model is looking
It isn’t enough with a pretty face. It
matters where the model is looking.
Banner ads are not working
This heat map is the evidence that the
banner ad position is not the best
place to advertise
You should be above the fold
This is why you have to be above the
fold on the screen, when you are
working with your SEO. The red line
shows the fold on the screen.
Heat map and Twitter
This shows that you should put the
link in a tweet at the beginning of the
Look at the screen from CNN. People
are looking at the box to the left of
speaker and of couse at the face.
Men spend time looking at the
woman. Women spend time reading
the rest of the ad
Men are not looking at the shoe
Heat map and Facebook
Not surprising – we are looking at the
faces and pictures
Heat map and baseball
Women are looking more at the torso,
Headline and pictures
This heat map shows that we are
looking at the headline and the
Heat map and football
We are focusing on the area in front of
the player throwing the ball.
Heat map and billboards
People still read the text to the left
even though there is a large picture of
a face to the right.
Heat map and resume
Recruiters spend 6 seconds on a
resume – and they focus on name,
current title and company, current
position start and end dates, previous
title and company , previous position
start and end dates and education.