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Webinar: Driving Innovative Research: Online Communities Best Practices
An active and engaged community will help you get your research done quicker, will save you money, and will give you more confidence knowing that you’re conducting research with the right audience. Managing your community, you will gain end-to-end control over your members, sample and the tools available to your entire business. In this webinar, we have explained the four advanced engagement methods to maximize your online community - Recruitment, Engagement, Data Collection and Rewards. Learn more about QuestionPro Communities https://www.questionpro.com/communities/
Webinar: Driving Innovative Research: Online Communities Best Practices
- 1. Driving Innovation: OnlineCommunities Best Practices Webinar
- 2. Richard Millington DanFleetwood President, QuestionPro CommunitiesFounder & Managing Director, FeverBee
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- 4. Benefits of anEngaged Community Get your research done quicker Save money/budget Uncover unparalleled insight Increased confidence research results Brand promotion Greater participation
- 5. Let’s Dive intothe Four Areas Recruitment Engagement Data Collection Rewards
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- 7. Avenues of Recruitment Usea list of your customers Use social media Use your website Use QuestionPro to help find you members
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- 11. Ways to Engage Andthis too!
- 12. How do realpeople talk?
- 13. 5 Elements ofSoliciting Useful knowledge in exchange 1) Who asks the question? 2) What is the subject line? 3) The type of discussion 4) The content of the message 5) Number of replies 6) Frequency of posts
- 14. If you wantan answer, ask a question (Mix open/closed questions)
- 15. Types of questions Openquestions (“What do you think about…?”) Closed Questions (“Do you think that {x} is {y}?”) Specific Questions (“How much do you spend on…?”) Hypothetical questions (“What would you do if…?”)
- 16. There are threetypes of discussions Conveying Information Bonding Status-Jockeying
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- 18. Initiate, encourage, andhighlight discussions which facilitate self-disclosure
- 19. Simple Bonding/Status Questions Howdid you become interested in….? What was your biggest achievement? What is your average day like? What would you change if…?
- 20. Simple Bonding/Status Questions Immediateto the point Short, simple, words and sentences Call to action (ask who/why) Length of post (100 to 250 words) Include your own testimonial (why you, why now?)
- 21. Sustaining Discussions - Respondwithin 24 hours - Acknowledge unique/useful material, but... - Avoid generic terms “thank you for the question” - Ask a clarifying question (or two) - Add your own thoughts/opinions - Mention other members by name who might have an opinion - Nudge members to participate - Turn the discussions into resources/columns/documented info
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- 23. Regular Irregular Online Webinars Themed Discussions Weeklyinterview Competition / Challenges Newcomer orientation Problem solving debate Awards Elections Milestones Member achievements Broader victories/celebrations Product launches Guest speakers/VIP chats Offline Weekly/Monthly meet-ups Decentralized gatherings Annual gatherings Christmas/New Year Exhibitions Product-launches Conferences Trade shows Themed parties Entertainment shows Unconferences Spontaneous meets
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- 25. Direct Personal Invites Email Lists Partnerships Word-of-Mouth IndividualReferrals Content Sharing Social Media Ego-Traps Involvement Activites Promotional Media Relations Blogger Outreach Advertising Events/ Competitions Search SEO tactics Adwords Long-tail Keywords
- 26. Visitor-Stage Interventions - SearchEngine Optimization - Link building - Directly invite members - Mailing list / direct marketing - Publicity / Promotion - Advertising - Redirecting traffic
- 27. Registration-Stage Interventions - Clearlyposition registration form - Simplify registration page copy - Tweak email confirmation copy - Solicit Contributions Before Registration - Target Interested Members - Adjust Landing Pages
- 28. Participation stage interventions -Change the post-registration page - Highlight something to do in welcome / confirmation e-mail - Use a buddy system - Personal welcomes - Introduce new members to the group - Notification of major upcoming events - Create a newcomer-specific area - Assign newcomers a role - Ask for their advice/expertise
- 29. Regular stage interventions -Rituals - Personal introductions - Newcomer content - Switching Motivations - Ownership & Influence
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- 34. Rewards Intrinsic and extrinsicrewards Badges/Gamification Points/Reward System
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