Webinar: Driving Innovative Research: Online Communities Best Practices
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An active and engaged community will help you get your research done quicker, will save you money, and will give you more confidence knowing that you’re conducting research with the right audience. Managing your community, you will gain end-to-end control over your members, sample and the tools available to your entire business. In this webinar, we have explained the four advanced engagement methods to maximize your online community - Recruitment, Engagement, Data Collection and Rewards. Learn more about QuestionPro Communities https://www.questionpro.com/communities/
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Webinar: Driving Innovative Research: Online Communities Best Practices
- 1. Driving Innovation: Online Communities Best Practices Webinar
- 2. Richard Millington Dan Fleetwood President, QuestionPro CommunitiesFounder & Managing Director, FeverBee
- 4. Benefits of an Engaged Community Get your research done quicker Save money/budget Uncover unparalleled insight Increased confidence research results Brand promotion Greater participation
- 5. Let’s Dive into the Four Areas Recruitment Engagement Data Collection Rewards
- 6. Recruitment
- 7. Avenues of Recruitment Use a list of your customers Use social media Use your website Use QuestionPro to help find you members
- 9. Ways to Engage Avoid this
- 10. Ways to Engage Avoid this
- 11. Ways to Engage And this too!
- 12. How do real people talk?
- 13. 5 Elements of Soliciting Useful knowledge in exchange 1) Who asks the question? 2) What is the subject line? 3) The type of discussion 4) The content of the message 5) Number of replies 6) Frequency of posts
- 14. If you want an answer, ask a question (Mix open/closed questions)
- 15. Types of questions Open questions (“What do you think about…?”) Closed Questions (“Do you think that {x} is {y}?”) Specific Questions (“How much do you spend on…?”) Hypothetical questions (“What would you do if…?”)
- 16. There are three types of discussions Conveying Information Bonding Status-Jockeying
- 18. Initiate, encourage, and highlight discussions which facilitate self-disclosure
- 19. Simple Bonding/Status Questions How did you become interested in….? What was your biggest achievement? What is your average day like? What would you change if…?
- 20. Simple Bonding/Status Questions Immediate to the point Short, simple, words and sentences Call to action (ask who/why) Length of post (100 to 250 words) Include your own testimonial (why you, why now?)
- 21. Sustaining Discussions - Respond within 24 hours - Acknowledge unique/useful material, but... - Avoid generic terms “thank you for the question” - Ask a clarifying question (or two) - Add your own thoughts/opinions - Mention other members by name who might have an opinion - Nudge members to participate - Turn the discussions into resources/columns/documented info
- 23. Regular Irregular Online Webinars Themed Discussions Weekly interview Competition / Challenges Newcomer orientation Problem solving debate Awards Elections Milestones Member achievements Broader victories/celebrations Product launches Guest speakers/VIP chats Offline Weekly/Monthly meet-ups Decentralized gatherings Annual gatherings Christmas/New Year Exhibitions Product-launches Conferences Trade shows Themed parties Entertainment shows Unconferences Spontaneous meets
- 25. Direct Personal Invites Email Lists Partnerships Word-of-Mouth Individual Referrals Content Sharing Social Media Ego-Traps Involvement Activites Promotional Media Relations Blogger Outreach Advertising Events/ Competitions Search SEO tactics Adwords Long-tail Keywords
- 26. Visitor-Stage Interventions - Search Engine Optimization - Link building - Directly invite members - Mailing list / direct marketing - Publicity / Promotion - Advertising - Redirecting traffic
- 27. Registration-Stage Interventions - Clearly position registration form - Simplify registration page copy - Tweak email confirmation copy - Solicit Contributions Before Registration - Target Interested Members - Adjust Landing Pages
- 28. Participation stage interventions - Change the post-registration page - Highlight something to do in welcome / confirmation e-mail - Use a buddy system - Personal welcomes - Introduce new members to the group - Notification of major upcoming events - Create a newcomer-specific area - Assign newcomers a role - Ask for their advice/expertise
- 29. Regular stage interventions - Rituals - Personal introductions - Newcomer content - Switching Motivations - Ownership & Influence
- 30. Data Collection
- 34. Rewards Intrinsic and extrinsic rewards Badges/Gamification Points/Reward System