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SUPER NATURAL DRİNK
CRİSİS CAMPAİGN
20110301106
SÜRPRİZ İPEKLİ
WHO WE ARE ?
 Super Natural brand serves since 2000.
 The main product along with Super Natural ice tea, water is available as a
byproduct.
 Our company has 50.000 employees, 2 million production and 5 million
daily sales.
 Our company is strong with quality and the best taste.
WHAT İS HAPPENİNG?
 In 06 June, CNN Turk Tv channel claimed that there is a plastic cover inside
our product.
 The first action, we offered drink in glass for your healthy and safety.
 We understand that event are not possible in our production facility.
 After this, we use open and clearly communication method.
OUR RESPONSİBİLİTES
 6 June 2014, CNN TURK tv channel published a new: Super Natural bugs in
the drink.
 Our first action is publishing the special offer : Please drink in glass for your
safety and healty.
 We take this responsibility at the same day we held a press conference.
 There was no possibility that such an event production.
 All our possibility focus on the company’s reputation and consumer
protection.
 We acted responsibly and we intive to our consumers to our production
facility.
 We recall all products dated 6 June production and was submitted for
rewiev.
 In the process of analysis, we have used all the media tolls effectively.
 Dear Members of the Media
 Super Natural drinks to be bugs in the press conference on our participation will be
honored.
 Yer: Super Natural Company Balçova/İZMİR
 Tarih: 09.06.2014
 Saat: 11:00
 Sürpriz İpekli
 Super Natural Communication Specialists

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Super Natural Drink Crisis Management

  • 1. SUPER NATURAL DRİNK CRİSİS CAMPAİGN 20110301106 SÜRPRİZ İPEKLİ
  • 2. WHO WE ARE ?  Super Natural brand serves since 2000.  The main product along with Super Natural ice tea, water is available as a byproduct.  Our company has 50.000 employees, 2 million production and 5 million daily sales.  Our company is strong with quality and the best taste.
  • 3. WHAT İS HAPPENİNG?  In 06 June, CNN Turk Tv channel claimed that there is a plastic cover inside our product.  The first action, we offered drink in glass for your healthy and safety.  We understand that event are not possible in our production facility.  After this, we use open and clearly communication method.
  • 4. OUR RESPONSİBİLİTES  6 June 2014, CNN TURK tv channel published a new: Super Natural bugs in the drink.  Our first action is publishing the special offer : Please drink in glass for your safety and healty.  We take this responsibility at the same day we held a press conference.  There was no possibility that such an event production.  All our possibility focus on the company’s reputation and consumer protection.  We acted responsibly and we intive to our consumers to our production facility.
  • 5.  We recall all products dated 6 June production and was submitted for rewiev.  In the process of analysis, we have used all the media tolls effectively.
  • 6.  Dear Members of the Media  Super Natural drinks to be bugs in the press conference on our participation will be honored.  Yer: Super Natural Company Balçova/İZMİR  Tarih: 09.06.2014  Saat: 11:00  Sürpriz İpekli  Super Natural Communication Specialists