5. DISCLAIMER
ALL VIEWS ARE MY OWN
BASED ON 25 YEARS EXPERIENCE
VENDORS MAY NOT LIKE WHAT I SAY!
MENTION OF PRODUCTS, TOOLS, SERVICES & COMPANIES SHOULD
NOT BE TREATED AS AN ENDORSEMENT (OR A CRITICISM)
NAMES HAVE BEEN CHANGED TO PROTECT THE GUILTY!
IF YOU’D LIKE A COPY OF THE PRESENTATION THEN GET IN TOUCH
7. 1 – INTRODUCTION – THIS PRESENTATION
• Based on experience gained in various industries
• Lessons learned and shared are relevant for both B2B and B2C
• Will cover not just what is needed to deal with the challenges of analytics but also give examples of how
• Will include a five point plan about aspects that are critical for success
8. ROADMAP TO SUCCESS
1. INTRODUCTION
2. BACKGROUND (CHALLENGES)
3. WHAT IS NEEDED
4. HOW TO DELIVER IT
5. FIVE POINT PLAN
6. USEFUL RESOURCES
7. Q&A
9. 2 – BACKGROUND (CHALLENGES)
INTERNAL
• Legacy Apps
• Merger & Acquisition
• Business Agility
• Business Unit mentality
• Data Governance & Data Quality
EXTERNAL
• Compliance
• Regulatory Change
• Political Change
• Global Economics
• Competitor Pressure
10. 2 – BACKGROUND (CHALLENGES)
• Legacy Apps Designed for data entry, not for reporting & analytics
11. 2 – BACKGROUND (CHALLENGES)
• Merger & Acquisition -> Fragmented Systems of Record and no common definitions
12. 2 – BACKGROUND (CHALLENGES)
• Business Agility -> Business keeps moving and priorities keep changing
13. 2 – BACKGROUND (CHALLENGES)
• Legacy Apps Designed for data entry, not for reporting & analytics
• Merger & Acquisition -> Fragmented Systems of Record and no common definitions
• Business Agility -> Business keeps moving and priorities keep changing
• Business Unit mentality -> Silo mentality
• Data Governance & Data Quality -> Oh Dear!
14. 2 – BACKGROUND (CHALLENGES)
• Legacy Apps Designed for data entry, not for reporting & analytics
• Merger & Acquisition -> Fragmented Systems of Record and no common definitions
• Business Agility -> Business keeps moving and priorities keep changing
• Business Unit mentality -> Silo mentality
• Data Governance & Data Quality -> Oh Dear!
15. ROADMAP TO SUCCESS
1. INTRODUCTION
2. BACKGROUND (CHALLENGES)
3. WHAT IS NEEDED
4. HOW TO DELIVER IT
5. FIVE POINT PLAN
6. USEFUL RESOURCES
7. Q&A
18. 3 – WHAT IS NEEDED
I. QUICK WINS
II. TRUST
III. EXECUTIVE SUPPORT
IV. DATA SILOS MASHUPS
19. 3 – WHAT IS NEEDED
QUICK WINS - How to ensure they're quick and they deliver a win
20. 3 – WHAT IS NEEDED
TRUST - Establishing credibility & user adoption
21. 3 – WHAT IS NEEDED
EXECUTIVE SUPPORT - Gaining Boardroom buy-in
22. 3 – WHAT IS NEEDED
DATA SILOS MASHUPS - removing silo'd thinking
23. ROADMAP TO SUCCESS
1. INTRODUCTION
2. BACKGROUND (CHALLENGES)
3. WHAT IS NEEDED
4. HOW TO DELIVER IT
5. FIVE POINT PLAN
6. USEFUL RESOURCES
7. Q&A
24. 4 – HOW TO DELIVER IT
• Evolution of Analytics
• Small Data vs Big Data
• Hype vs Reality
• Case Studies
25. 4 – HOW TO DELIVER IT
• Evolution of Analytics
26. 4 – HOW TO DELIVER IT
• Small Data vs Big Data
27. 4 – HOW TO DELIVER IT
• Small Data vs Big Data
28. 4 – HOW TO DELIVER IT
• Hype vs Reality – Data Discovery
Well
documented
Well
documented
29. 4 – HOW TO DELIVER IT
• Case Studies
I. QUICK WINS - How to ensure they're quick and they deliver a win
II. TRUST - Establishing credibility & user adoption
III. EXECUTIVE SUPPORT - Gaining Boardroom buy-in
IV. ADDRESSING DATA SILO'S - removing silo'd thinking
30. 4 – HOW TO DELIVER IT – QUICK WINS
"how would you plan a three year BI project?“
31. 4 – HOW TO DELIVER IT – QUICK WINS
"Is this data right"? - incremental extension to include sales performance data
0 1 2 3 4 5 6 7 8
09:00:00
10:00:00
11:00:00
12:00:00
13:00:00
14:00:00
15:00:00
16:00:00
17:00:00
(blank)
Contacts
Customer Contacts
32. 4 – HOW TO DELIVER IT – TRUST & CREDIBILITY
France vs Italy - how to generate demand for analytics across Europe
33. TWO DATA ITEMS THAT DROVE BUSINESS INTELLIGENCE ACROSS EUROPE
4 – HOW TO DELIVER IT – CREDIBILITY
34. TWO DATA ITEMS THAT DROVE BUSINESS INTELLIGENCE ACROSS EUROPE
4 – HOW TO DELIVER IT – CREDIBILITY -> BUILDS TRUST
35. 4 – HOW TO DELIVER IT – CREDIBILITY
Transformation of Actuarial function- cost/time saving
36. 4 – HOW TO DELIVER IT – EXECUTIVE SUPPORT
15 minute ROI ? How to achieve Boardroom advocacy
-10000
-5000
0
5000
10000
15000
20000
25000
30000
Distributor Profitability (Revenue - Rebate)
Net Rev
Rebate
37. 4 – HOW TO DELIVER IT – EXECUTIVE SUPPORT
Incremental investment leading to a STRATEGIC CORPORATE ASSET
38. 4 – HOW TO DELIVER IT – ADDRESSING DATA SILOS
Growing market share in a shrinking market
Month
Units
Unit Sales per Month
Competitor
Own
39. 4 – HOW TO DELIVER IT – ADDRESSING DATA SILOS
Growing market share in a shrinking market
Month
Units
Unit Sales per Month
Competitor
Own
Month
Units
Unit Sales per Month
Competitor
MARKET
Own
40. 4 – HOW TO DELIVER IT – ADDRESSING DATA SILOS
Adapting to organisation culture & regulatory compliance - "least access" vs open access
41. ROADMAP TO SUCCESS
1. INTRODUCTION
2. BACKGROUND (CHALLENGES)
3. WHAT IS NEEDED
4. HOW TO DELIVER IT
5. FIVE POINT PLAN
6. USEFUL RESOURCES
7. Q&A
42. 5 – FIVE POINT PLAN
I. People are Critical (and, People are critical)
43. 5 – FIVE POINT PLAN
I. People are Critical (and, People are critical)
II. Fail Fast
44. 5 – FIVE POINT PLAN
I. People are Critical (and, People are critical)
II. Fail Fast
III. Build Trust with Credibility
45. 5 – FIVE POINT PLAN
I. People are Critical (and, People are critical)
II. Fail Fast
III. Build Trust with Credibility
IV. Focus on What Matters To The Business
46. 5 – FIVE POINT PLAN
I. People are Critical (and, People are critical)
II. Fail Fast
III. Build Trust with Credibility
IV. Focus on What Matters To The Business
V. Mashups Matter
47. 5 – FIVE POINT PLAN
I. People are Critical (and, People are critical) – Produce a Stakeholder Map and build a high performing team
II. Fail Fast – do more of what works, less of what doesn’t
III. Build Trust with Credibility
IV. Focus on What Matters To The Business and deliver value not milestones
V. Mashups Matter – exploit the power unleashed from bringing datasets together
48. ROADMAP TO SUCCESS
1. INTRODUCTION
2. BACKGROUND (CHALLENGES)
3. WHAT IS NEEDED
4. HOW TO DELIVER IT
5. FIVE POINT PLAN
6. USEFUL RESOURCES
7. Q&A
