The document discusses a social media monitoring and analysis service called The Conversation Company. It offers the following: 1. Proprietary technology to analyze social media text data and provide insights beyond basic analytics. 2. Services including social media monitoring, analysis and reporting, and text analysis for domains like retail, food, and telecom. 3. Real-time tracking of brands and competitors on social media to understand consumer insights and identify influencer groups.

1. Make Social Media
Talk Business
Get more out of your Content, Conversations, and Communities.

2. *Proprietary framework and technology using grammar syntax to analyse text data.
Usefully different from the available solutions in the market.
What we do
What’s the promise
We offer Social Media Monitoring, Analysis and Reporting, and other text analysis services.
Answers, not analytics.
Who we are The Conversation Company, a Bangalore-based business and brand communication consultancy.
What’s different Our technology*, and therefore, what you get out of it.

3. WantersLoversLikers Addicts Haters
Cravers
• Audience Discovery: “Cravers”
• Consumer Insight: “Rain” and “Spicy
buffalo chicken wings” go very well
together.
Comparers Watchers Eaters WaitersIndianChineseBritish
Discover consumer insights and customer segments
instead of counting facebook likes and retweets.
Domain: Retail  Fast Foods  Chicken Customer: Franchise Owner of Nando’s Conversation Source: Twitter

4. Real-time Competition Monitor
Screen capture. Aircel Social Media Data
Red = Negative | Green = Positive | Small Dot = Few People | Big Dot = Many People
Monitor your brand and your competition in real time.
Domain: TelecomMobile Service Providers Customer: Aircel Conversation Source: Twitter & Facebook
• The conversations are extracted, refined, toned* and mapped to your brand parameters.
• Easy to create player/parameters and customize to your domain/business.

5. Listen, Profile and Respond to the people and topics that matter.
• Screen shot of our Online Reputation Manager
– Narada, streaming “AAP”. Nitin Gadkari is
prominent in related people.
• Captures conversations in real-time, and
analyses the data in near-real time, @2000
words per minute.
• Displays in text and infographics, with xl
download of all refined data.

6. Analysis and insights into consumers and brands.
Well-structured Reports and Automatic Question Maker*with dashboard graphics
Keep it simple. Make it quick. Speak in English.
*Under development
Screen captures of our Conversations Report for Nokia
Domain: TelecomMobile Manufacturer Customer: Nokia Conversation Source: Twitter & Facebook

7. The work and the value proposition.
• Listening and Monitoring
• Analysis and Reporting
• Strategy and Communication (optional)
What we do in Social Media What you get
• The truth about your brand and business
• More knowledge about your customers and competition
• Useful insights for marketing and communication
• A relevant and vibrant social profile (optional)
• Perception/Satisfaction Analysis
• Feedback/Comments Analysis
• Document/Archive Analysis
• Customised Search
Other ideal applications of our technologyAdvantages
Simple: Easy to extract, easy to customise for domain or
your business context.
Sensible: Real insights, not mere metadata analytics.
Supple: Makes the data bend backwards, if needed, to
answer your questions.

8. Business Engagement Models
© The Conversation Company, Bangalore, 2013.
1. Prepaid – Ideal for static/corpus data. Such as employee engagement
analysis, sales data analysis, satisfaction analysis, documents, pdfs etc.
Data corpus size and structure based.
2. Postpaid – Ideal for live/streaming/continuous data. Such as Social Media
analysis. Based on volume of data analysed and customization required.
3. Yours

9. The framework and the technology
• Mine
• Analyse
• Relate
• Know
• Sustain
• Create
• Listen
• Profile
• Respond
Know your customers better.
Find newer audiences to communicate with.
Group them more meaningfully and dynamically.
Introduce more relevant content for consumption
Identify and pursue more conversation contexts.
Respond in real-time to requests and enquiries
Enlarge the community
Extend the conversations
Conversation
Community
Mine the content for time, topic, person, place information.
Discover and publish new relations.
Create knowledge base. (Optional)
Extract the insights
Content

10. The End
Thank you for your time.
For enquiries, demo and pricing, mail
manian@conversation.co.in
We hope to hear from you.
© The Conversation Company, Bangalore.

11. Data Refinery
© The Conversation Company, Bangalore, 2013.