How to Launch Enterprise Mobile Applications

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In the era of Google, Facebook, Uber and Amazon, enterprise users expect deeper interactions and usable interfaces with mobile apps. Suresh will take you through his experience of the mobile app launch from concept to mature state.

Software

Lessonsfromlaunching
EnterpriseMobileApps
Suresh Krishna Madhuvarsu
Product Builder, StartupAdvisor
@sureshkrishna
www.sureshkrishna.com/blog
www.linkedin.com/in/sureshmadhuvarsu
Picture Attributions : Google image search and personal

Oracle Inc.
Skire Inc. (s)
Oracle Inc.
WhizKidzInc. (s)
JackBeInc. (s)
Robert BoschGmbH
GemSoft Inc. (s)
IoT, AI, Blockchain
Internet/SOA
Automotive
Utilities
Construction
O&G
Experiences
Engineer
8 Years
PM
10 Years
Work Experience Industry Mentoring / Advisor

$12 Trillion
spent on
projects
every year

ProductA1
ProductA2
ProductA3
ProductA4
ProductA5
ProductA6
ProductA7
ProductA8
ProductA9
ProductA10
INDUSTRY ANALYSIS
ProductB1
ProductB2
ProductB3
ProductB4
ProductB5
ProductB6
ProductB7
ProductB8
ProductB9
ProductB10
ProductC1
ProductC2
ProductC3
ProductC4
ProductC5
ProductC6
ProductC7
ProductC8
Productc9
ProductC10
ProductD1
ProductD2
ProductD3
ProductD4
ProductD5
ProductD6
ProductD7
ProductD8
ProductD9
ProductD10
ProductE1
ProductE2
ProductE3
ProductE4
ProductE5
ProductE6
ProductE7
Producte8
ProductE9
ProductE10
ProductF1
ProductF2
ProductF3
ProductF4
ProductF5
ProductF6
ProductF7
ProductF8
ProductF9
ProductF10

Big bets on future Project Platform
Work Packages
Capital Planning
Project
Management &
Scheduling
Budgeting
& Forecasting
Contract
Management
Cost
Management
Lean Task
Insight &
Performance
Resource
Management
Risk Management
Project Success Platform
Field Project
Interactions

CLOUD ANALYTICS
WORKFLOW
MODERN UI
SOCIAL
STREAMS
CROWD SOURCING
IDEATION
NATIVE MOBILE
MULTI-PLATFORM
CLOUD INTEGRATION SOCIAL MOBILE

OUR MOBILE JOURNEY…
2014 2015 2016 2017 2018
New Platform
Social & Mobile
Mobile followed Web
iOS App
Mobile Web
API First
Mobile Only
Growth & Marketing
Android App(s)
iOS App(s)Executive Users
Field Users
Field Users
Growth & Marketing
“Nice to Have” “Must Have”

2. KNOW THE USERS, INFLUENCERS AND BUYERS

3. CLEAR VALUE PROPOSITION FOR MOBILE APPS

6. UNDERSTAND THE MOBILE PLATFORMS; VERY
WELL

7. FIND THAT ONE CUSTOMER, PARTNER, SALES
LEAD...

8. BUILD THE PLATFORM;
EXECUTE FAST;
LEARN QUICKLY

9. API FIRST APPROACH
Don't marry your Enterprise App release to
Mobile App release

10. IN 2018, MOBILE APP SHOULDN'T COST A THING
TO THE CUSTOMER

IN SUMMARY…
1. Start with What and Why?
2. Know the Users, Influencers and Buyers
3. Clear value Proposition for Mobile Apps
4. Define KPIs and Expected Results
5. UX is not the end; only the means
6. Understand the Mobile Platforms; very well
7. Find that one customer, partner, sales lead...
8. Build the platform; Execute FAST; Learn QUICKLY
9. API First Approach
10. In 2018, Mobile App shouldn't cost a thing to the customer

Thank you!
www.linkedin.com/in/sureshmadhuvarsu
@sureshkrishna
www.sureshkrishna.com/blog

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How to Launch Enterprise Mobile Applications

1. Lessonsfromlaunching EnterpriseMobileApps Suresh Krishna Madhuvarsu Product Builder, StartupAdvisor @sureshkrishna www.sureshkrishna.com/blog www.linkedin.com/in/sureshmadhuvarsu Picture Attributions : Google image search and personal

2. Oracle Inc. Skire Inc. (s) Oracle Inc. WhizKidzInc. (s) JackBeInc. (s) Robert BoschGmbH GemSoft Inc. (s) IoT, AI, Blockchain Internet/SOA Automotive Utilities Construction O&G Experiences Engineer 8 Years PM 10 Years Work Experience Industry Mentoring / Advisor

3. Outside In Inside Out

4. $12 Trillion spent on projects every year

5. ProductA1 ProductA2 ProductA3 ProductA4 ProductA5 ProductA6 ProductA7 ProductA8 ProductA9 ProductA10 INDUSTRY ANALYSIS ProductB1 ProductB2 ProductB3 ProductB4 ProductB5 ProductB6 ProductB7 ProductB8 ProductB9 ProductB10 ProductC1 ProductC2 ProductC3 ProductC4 ProductC5 ProductC6 ProductC7 ProductC8 Productc9 ProductC10 ProductD1 ProductD2 ProductD3 ProductD4 ProductD5 ProductD6 ProductD7 ProductD8 ProductD9 ProductD10 ProductE1 ProductE2 ProductE3 ProductE4 ProductE5 ProductE6 ProductE7 Producte8 ProductE9 ProductE10 ProductF1 ProductF2 ProductF3 ProductF4 ProductF5 ProductF6 ProductF7 ProductF8 ProductF9 ProductF10

6. Big bets on future Project Platform Work Packages Capital Planning Project Management & Scheduling Budgeting & Forecasting Contract Management Cost Management Lean Task Insight & Performance Resource Management Risk Management Project Success Platform Field Project Interactions

7. CLOUD ANALYTICS WORKFLOW MODERN UI SOCIAL STREAMS CROWD SOURCING IDEATION NATIVE MOBILE MULTI-PLATFORM CLOUD INTEGRATION SOCIAL MOBILE

8. OUR MOBILE JOURNEY… 2014 2015 2016 2017 2018 New Platform Social & Mobile Mobile followed Web iOS App Mobile Web API First Mobile Only Growth & Marketing Android App(s) iOS App(s)Executive Users Field Users Field Users Growth & Marketing “Nice to Have” “Must Have”

9. INSIGHTS…

10. 1. START WITH WHAT AND WHY?

11. 2. KNOW THE USERS, INFLUENCERS AND BUYERS

12. 3. CLEAR VALUE PROPOSITION FOR MOBILE APPS

13. 4. DEFINE KPIS AND EXPECTED RESULTS

14. 5. UX IS NOT THE END; ONLY THE MEANS

15. 6. UNDERSTAND THE MOBILE PLATFORMS; VERY WELL

16. 7. FIND THAT ONE CUSTOMER, PARTNER, SALES LEAD...

17. 8. BUILD THE PLATFORM; EXECUTE FAST; LEARN QUICKLY

18. 9. API FIRST APPROACH Don't marry your Enterprise App release to Mobile App release

19. 10. IN 2018, MOBILE APP SHOULDN'T COST A THING TO THE CUSTOMER

20. IN SUMMARY… 1. Start with What and Why? 2. Know the Users, Influencers and Buyers 3. Clear value Proposition for Mobile Apps 4. Define KPIs and Expected Results 5. UX is not the end; only the means 6. Understand the Mobile Platforms; very well 7. Find that one customer, partner, sales lead... 8. Build the platform; Execute FAST; Learn QUICKLY 9. API First Approach 10. In 2018, Mobile App shouldn't cost a thing to the customer

21. Thank you! www.linkedin.com/in/sureshmadhuvarsu @sureshkrishna www.sureshkrishna.com/blog

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