Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Launch Enterprise Mobile Applications

65 views

Published on

In the era of Google, Facebook, Uber and Amazon, enterprise users expect deeper interactions and usable interfaces with mobile apps. Suresh will take you through his experience of the mobile app launch from concept to mature state.

Published in: Software
  • Be the first to comment

  • Be the first to like this

How to Launch Enterprise Mobile Applications

  1. 1. Lessonsfromlaunching EnterpriseMobileApps Suresh Krishna Madhuvarsu Product Builder, StartupAdvisor @sureshkrishna www.sureshkrishna.com/blog www.linkedin.com/in/sureshmadhuvarsu Picture Attributions : Google image search and personal
  2. 2. Oracle Inc. Skire Inc. (s) Oracle Inc. WhizKidzInc. (s) JackBeInc. (s) Robert BoschGmbH GemSoft Inc. (s) IoT, AI, Blockchain Internet/SOA Automotive Utilities Construction O&G Experiences Engineer 8 Years PM 10 Years Work Experience Industry Mentoring / Advisor
  3. 3. Outside In Inside Out
  4. 4. $12 Trillion spent on projects every year
  5. 5. ProductA1 ProductA2 ProductA3 ProductA4 ProductA5 ProductA6 ProductA7 ProductA8 ProductA9 ProductA10 INDUSTRY ANALYSIS ProductB1 ProductB2 ProductB3 ProductB4 ProductB5 ProductB6 ProductB7 ProductB8 ProductB9 ProductB10 ProductC1 ProductC2 ProductC3 ProductC4 ProductC5 ProductC6 ProductC7 ProductC8 Productc9 ProductC10 ProductD1 ProductD2 ProductD3 ProductD4 ProductD5 ProductD6 ProductD7 ProductD8 ProductD9 ProductD10 ProductE1 ProductE2 ProductE3 ProductE4 ProductE5 ProductE6 ProductE7 Producte8 ProductE9 ProductE10 ProductF1 ProductF2 ProductF3 ProductF4 ProductF5 ProductF6 ProductF7 ProductF8 ProductF9 ProductF10
  6. 6. Big bets on future Project Platform Work Packages Capital Planning Project Management & Scheduling Budgeting & Forecasting Contract Management Cost Management Lean Task Insight & Performance Resource Management Risk Management Project Success Platform Field Project Interactions
  7. 7. CLOUD ANALYTICS WORKFLOW MODERN UI SOCIAL STREAMS CROWD SOURCING IDEATION NATIVE MOBILE MULTI-PLATFORM CLOUD INTEGRATION SOCIAL MOBILE
  8. 8. OUR MOBILE JOURNEY… 2014 2015 2016 2017 2018 New Platform Social & Mobile Mobile followed Web iOS App Mobile Web API First Mobile Only Growth & Marketing Android App(s) iOS App(s)Executive Users Field Users Field Users Growth & Marketing “Nice to Have” “Must Have”
  9. 9. INSIGHTS…
  10. 10. 1. START WITH WHAT AND WHY?
  11. 11. 2. KNOW THE USERS, INFLUENCERS AND BUYERS
  12. 12. 3. CLEAR VALUE PROPOSITION FOR MOBILE APPS
  13. 13. 4. DEFINE KPIS AND EXPECTED RESULTS
  14. 14. 5. UX IS NOT THE END; ONLY THE MEANS
  15. 15. 6. UNDERSTAND THE MOBILE PLATFORMS; VERY WELL
  16. 16. 7. FIND THAT ONE CUSTOMER, PARTNER, SALES LEAD...
  17. 17. 8. BUILD THE PLATFORM; EXECUTE FAST; LEARN QUICKLY
  18. 18. 9. API FIRST APPROACH Don't marry your Enterprise App release to Mobile App release
  19. 19. 10. IN 2018, MOBILE APP SHOULDN'T COST A THING TO THE CUSTOMER
  20. 20. IN SUMMARY… 1. Start with What and Why? 2. Know the Users, Influencers and Buyers 3. Clear value Proposition for Mobile Apps 4. Define KPIs and Expected Results 5. UX is not the end; only the means 6. Understand the Mobile Platforms; very well 7. Find that one customer, partner, sales lead... 8. Build the platform; Execute FAST; Learn QUICKLY 9. API First Approach 10. In 2018, Mobile App shouldn't cost a thing to the customer
  21. 21. Thank you! www.linkedin.com/in/sureshmadhuvarsu @sureshkrishna www.sureshkrishna.com/blog

×