Women & Social Media<br />Decoding the psyche of the fairer sex on social platforms. <br />
The attention / opinion economy?<br />
Word of mouth: 90% of consumers trust online recommendations for purchase decisions [1]<br />
Women rule the social web [2]<br />
All age groups, the ratio is skewed towards women<br />
<ul><li>69% talk about products within their network
62% post product reviews
87% tell others about a promotion [3] </li></li></ul><li>90% of working women do research online at forums before buying a...
The mobile revolution: Putting social media into a billion hands<br />
50% increase of mom blogs between June 2008 and October 2009 [4]<br />
Indian Digi Moms spend 15 hours a week on internet [5]<br />
Let’s try and demystify the eternal enigma calledwoman! Some successful projects<br />
Brands are already leveraging this<br />
Bebeautiful.in<br />Bebeautiful.in is a custom community created by Pond’s, Dove, Lakme, Sunsilk and Vaseline.<br />
Use these online conversations for<br />
2010: Jimmy ChooFoursquare treasure hunt<br />
2009: The Pink Chaddi campaign – 10 million users on Facebook were exposed [4]<br />
Sunsilk Gang of Girls - Monthly page views = 3M / Monthly visits = 12M<br />
TVS Scooty: The girl power online community!<br />
How can Superchooha help you?<br />
Health<br />Connect around shared passions and stories: Fashion / Home making / Lifestyle / Dating tips<br />
Expert tips on the shared passions<br />
Fashion apps for user generated activities<br />
Virtual gifts: Every girl loves a surprise!<br />
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Women & Social Media

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A Superchooha research to understand the psyche and behaviour of the fairer sex on social platforms.

Published in: Business, Technology

Women & Social Media

  1. 1. Women & Social Media<br />Decoding the psyche of the fairer sex on social platforms. <br />
  2. 2. The attention / opinion economy?<br />
  3. 3. Word of mouth: 90% of consumers trust online recommendations for purchase decisions [1]<br />
  4. 4. Women rule the social web [2]<br />
  5. 5. All age groups, the ratio is skewed towards women<br />
  6. 6. <ul><li>69% talk about products within their network
  7. 7. 62% post product reviews
  8. 8. 87% tell others about a promotion [3] </li></li></ul><li>90% of working women do research online at forums before buying a product<br />
  9. 9. The mobile revolution: Putting social media into a billion hands<br />
  10. 10. 50% increase of mom blogs between June 2008 and October 2009 [4]<br />
  11. 11. Indian Digi Moms spend 15 hours a week on internet [5]<br />
  12. 12. Let’s try and demystify the eternal enigma calledwoman! Some successful projects<br />
  13. 13. Brands are already leveraging this<br />
  14. 14. Bebeautiful.in<br />Bebeautiful.in is a custom community created by Pond’s, Dove, Lakme, Sunsilk and Vaseline.<br />
  15. 15. Use these online conversations for<br />
  16. 16. 2010: Jimmy ChooFoursquare treasure hunt<br />
  17. 17. 2009: The Pink Chaddi campaign – 10 million users on Facebook were exposed [4]<br />
  18. 18. Sunsilk Gang of Girls - Monthly page views = 3M / Monthly visits = 12M<br />
  19. 19. TVS Scooty: The girl power online community!<br />
  20. 20. How can Superchooha help you?<br />
  21. 21. Health<br />Connect around shared passions and stories: Fashion / Home making / Lifestyle / Dating tips<br />
  22. 22. Expert tips on the shared passions<br />
  23. 23. Fashion apps for user generated activities<br />
  24. 24. Virtual gifts: Every girl loves a surprise!<br />
  25. 25. References<br />Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," Jupiter Research, March 2007<br />BrianSolis.com, Google Ad Planner<br />Shespeaks.com Media Survey 2008<br />http://www.youtube.com/watch?v=w0YU_WOzVFQ&feature=player_embedded<br />http://www.alootechie.com/?q=content/indian-digi-moms-spend-15-hours-a-week-internet-survey<br />

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